Leslie Taylor

  • London
Leslie Taylor

Profile

Strong, focused and energetic individual with proven track record in professional and consumer healthcare marketing with emphasis on digital strategy and marketing to meet customers at point of need, point of care with information and support that changes behaviour and drives better outcomes. Strategic solutions provider, highly competent at new business development, account leadership and mentorship of teams. Trusted adviser, develops appropriate strategy and resultant tactics to help clients achieve their business goals, capture and sustain competitive advantage, and distinguish their brands through all phases of product lifecycle. Entrepreneurial, with exceptional oral and written skills, decisive and adept at conflict resolution.

Work History

Work History
Apr 2011 - Present

Vice President, Digital Director

Havas Health

Advancing the digital practices at both Havas Life London and Health 4 Brands EU. Digital evangelist, providing digital, mobile and social media strategy, digital creative direction, new business development and internal education  to these Havas Health network healthcare agencies. Identifies resources and production solutions required for operationalisation and localisation of digital work to serve the needs of our clients in UK and EMEA and deliver meaningful healthcare programmes to both HCPs and patients. 

  • Result: Successfully contributed and led pitch development as global and EU hub for clients such as BMS, Novo Nordisk, and Roche local UK business such as Napp and Merck Serono. Developed both HCP and patient sites, eDetails and CLM platforms, NPP programming, remote monitoring and patient support apps, cost calculators and games. Created and facilitated digital workshops for clients as well as speaker at agency sponsored client events. Participated in identification and acquisition of CreativeLynx to increase digital footprint of network in EU. 
Sep 2010 - Mar 2011

Vice President, Group Director Marketing

Digitas Health

Helped lead the Digital Marketing Solutions agency teams in both Philadelphia and Boston. Worked on enterprise wide services supported by DMS functional team within AZ to deliver effective, innovative solutions to reach AZ’s customers at point of need. Provided organisation change management strategies to drive internal alignment within AZ and facilitated uptake of DMS services to brands during the business planning cycle.

  • Result: Stabilised the book of business by providing consultant level business organisation services to multiple verticals client side. Implemented agency best practice internally by revising brief process, client side approvals for work and changes to work orders to ensure over $2 million in fees able to be recognised by agency in jeopardy of non-payment by the client on this $15 million book of business
Jun 2009 - Aug 2010

Vice President, Group Director Marketing

Digitas Hong Kong

Regional Lead for MNCs such as Delta, Mead Johnson Nutrition, P&G. delivered both brand development and digital strategy.Developed regional toolkits for use in both North and South Asia and in-market local execution of digital campaigns in Hong Kong, Taiwan and China.

  • Result: Readied local office for management of global clients and their successful retention to increase office profitability. Identified and managed resources such as new FTEs, freelancers, network secondments as well as identified in-network agencies such as Razorfish HK required to stabilise in-jeopardy accounts through to retention. Contracted Dentsu Razorfish Tokyo for Delta Japan retainer and project fees, maintained client satisfaction during executive leadership transition
Apr 2008 - May 2009

Vice President, Group Director Marketing

Digitas Health

Provided leadership in digital marketing strategy, enterprise and brand level, with emphasis on integrated marketing and media, relationship marketing and performance analytics for multiple books of business for AZ (CNS, Oncology and Respiratory). Mined behavioural insights and adoption patterns of emerging technology to reach target audience where they seek information online or mobile, consumer and HCP. Successful multi-channel campaign development across consumer and professional audiences pre-market to launch, as well as mature product considerations.

  • Result: Grew SEROQUEL business from $250,000 while acting as consumer brand manager/on-site digital strategist to being awarded digital AOR in 7 months. Grew agency fees from $3.4 million year end 2008 to over $14million in 2009
  • Launched SEROQUEL XR with digitally lead campaign which included both creative and proprietary programming as part of a digital media budget of $20 million
  • Led Strategy and Analytics to sell Navigator, a web based integrated performance platform and dashboard to SEROQUEL brand team to drive results of in-market performance cross channels and promotional mix modeling capabilities and potential cross brand opportunities (Crestor)
  • 2009 Won Webby in Pharmaceutical category for “Leading Ladies”, a first for AstraZeneca (ARIMIDEX brand) and Digitas Health
  • 2010 Award won in Pharma for “FacingBipolar.com”, best-in-class unbranded consumer education online for SEROQUEL
Dec 2006 - Mar 2008

Vice President, Account Group Supervisor

Digitas Health

Responsible for developing and directing implementation of brand communication strategies for AZ Corporate Reputation and Astra Zeneca Oncology franchise books of business. Provided both traditional agency and digital creative services.

  • Result: Launched “Celebration Chain” the first branded social media in US pharma
  • Launched AstraZeneca’s online corporate Patient Assistance Program and online application process and CSR, “AZandMe”
  • Significantly raised awareness of AstraZeneca within the Hispanic community of healthcare information and assistance seekers with the launch of “AstraZencaConmigo” campaign
Jun 2005 - Nov 2006

Vice President, Strategy and Development

Medical Broadcasting Company

Responsible for providing strategic solutions to clients of this leading interactive healthcare marketing agency to address the myriad challenges faced in the lifecycle of a drug. Responsible for selling digital marketing plans, website development, search engine optimisation, as well as branded and unbranded rich media programming and education. Subject matter expert in communication solutions to HCPs and their tactical delivery. Also responsible for selling services of Current Communications Company, LLC, an accredited CME provider and MBC’s sister company. Developed grants and CME programs for supporters such as Sanofi-Aventis, Biogen Idec, AstraZeneca, Novartis and DePuy. Responsibilities included: grant development, account management, logistics management, KOL development and faculty recruitment as well as CME administration for this start-up company.

  • Result: Managed team of medical director and project manager to develop and operate educational grants of over 1.35 million delivered as educational websites, audio and video webcasts, and satellite symposia
Mar 2004 - Apr 2005

Vice President, Business Development

Optima

Responsible for developing and maintaining sales campaign to reach target accounts for this premier provider of medical education and communications.

  • Result: Delivered over $7 million in proposal opportunity and closed $2.4 million in sales to deliver dinner meetings, speaker bureaus, and congress/symposia in such categories as oncology, hypertension, metabolism, diabetes and respiratory for clients such as Pfizer, BMS, Aventis and Abbott
Jan 2003 - Feb 2004

Vice President, Pharma Sales

PGI

Constructed business and sales plan, sales training and marketing materials for pharmaceutical division within PGI, a global strategic communications agency. Responsible for managing and motivating the pharma account executives. Worked one on one with AEs to train them on “the go to market” message and work within their accounts to qualify and close promotional and medical education business and drive sales. Built relationships and grew new sales through personal meetings, proposal development and pitch process to establish the company as a trusted and innovative solutions provider to the pharmaceutical and biotechnology industries.

  • Result: Identified and implemented innovative business development strategies to increase division sales by 25 percent
  • Grew existing accounts and managed entire business development cycle for delivery and customisation of business solutions to Aventis Pharmaceuticals, concentrating in metabolism and respiratory therapeutic areas. Delivery mechanisms included: medical education and advocacy development, proprietary web based tools, production, logistics, and destination management as well as physician recruitment
  • Of particular note is management of Aventis’ Goal A1c Clinical Study recruiting 3500 sites and 25 investigator meetings in a six-month period
  • Sales exceeding $16 million in 2003
Jan 2001 - Dec 2002

Vice President, Operating Officer

PGI

Constructed business and sales plan to grow meeting services, housing, registration and travel division and management of 45 employees. Created presentation documents, developed strategies for brand improvement and performance, and conducted internal sales training to entire sales force on meeting services and HRT (Housing, Registration and Travel). Provided support to CEO and CFO in negotiations, contract development, and other business development projects relating to on-line systems, meeting management software, centralisation of purchasing. Developed sales and marketing strategies that supported the overall business strategy, including the design of product offerings, pricing policies, infrastructure development, communication plan and meeting SOPs.

  • Result: Reversed a -$400,000 bottom line to $1.8 million in two-year period to exceed forecast for HRT
  • Successfully negotiated three-year master services agreement with Aventis that resulted in sales of $18 million in 2002, and $8 million in 2001
  • Expanded HRT infrastructure in Lombard and NY with new staff and technologies to manage exponential increase in business. Conducted Aventis SOP training to educate all operational staff on policies, procedures and current Pharma guidelines
Nov 1999 - Dec 2000

Vice Pesident, Meeting Services

PGI

Developed business plan, sales strategy and sales training materials for this new service offering.Provided leadership and support to senior management and sales force on the use of winning techniques to initiate and grow sales within existing and new accounts. Communicated meeting services’ capabilities, concepts and benefits both internally and externally. Sold core capabilities to clients such as Knoll, Merck and Medrad.

  • Result: Developed proposal materials, sales training materials, and increased sales in over 10 locations while bringing in sales of over $1.8 million from personal goals within one year

Education

Education

Allegheny College

Skills

Skills

Digital Strategy

Digital Marketing