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Summary

Ambitious Marketing specialist with a creative, adaptive nature and a keen eye for design and detail. I enjoy working in an innovative and energetic environment, accomplishing tasks collaboratively with others and turning abstract ideas into measurable realities.

During my time as a Marketing Coordinator I have developed an in depth knowledge and understanding behind the drivers of digital and traditional marketing. My knowledge surrounds marketing for education and tourism industries, hence recently completing a Bachelor of Business specialising in International Tourism and Marketing.

Education

20122014

Bachelor of Business: International Tourism, Marketing

Griffith University 

Skills 

  • Copywriting experience (direct mail, website content, email marketing, press releases, social media, promotional collateral, product catalogues, SEO copy, radio scripts, case studies) 
  • Developing, implementing and monitoring integrated marketing campaigns (digital, traditional) 
  • Intermediate graphic design skills (Adobe Potoshop, InDesign)
  • Website CMS management (Wordpress, Liferay, Drupal) with basic HTML code knowledge 
  • Utilising Client Relationship Management (CRM) systems 

Work experience

Jan 2015Present

Marketing Coordinator

Site Group International 

Developing and implementing integrated marketing campaigns autonomously across a number of business units, with a focus on increasing brand engagement and lead acquisitions.

  • Digital marketing, social media marketing
  • Copywriting and content management including repurposing content 
  • Develop and implement marketing strategies and budgets
  • Comprehensive reporting and analysis 
  • Market research 
  • Email marketing
  • Website CMS management 
  • Client Relationship Management (CRM) systems 
  • Creation of marketing art assets
  • Google Analytics and Google Adwords 

Jan 2014Dec 2014

Marketing and Sales Coordinator

Captain Cook College

Planning, implementing and analysing digital marketing campaigns and regularly reporting on sales figures and conversion KPI’s.

  • Social Media Marketing
  • Organisation of collateral, programs and events 
  • Copywriting and content management 
  • Reporting and analysis
  • Implementation of sales strategy 
  • CRM and CMS systems 

Sep 2009Dec 2013

McCafe Barista 

McDonalds