• 9 Donald Crescent, Caboolture, QLD 4510 QLD
  • 0434 521 450
  • taylahmoore@hotmail.com

Taylah Moore

Summary

Ambitious Marketing specialist with a creative, adaptive nature and a keen eye for design and detail. I enjoy working in an innovative and energetic environment, accomplishing tasks collaboratively with others and turning abstract ideas into measurable realities.

During my time as a Marketing Coordinator I have developed an in depth knowledge and understanding behind the drivers of digital and traditional marketing. My knowledge surrounds marketing for education and tourism industries, hence recently completing a Bachelor of Business specialising in International Tourism and Marketing.

Education

Education

Bachelor of Business: International Tourism, Marketing

2012 - 2014
Griffith University 

Skills 

  • Copywriting experience (direct mail, website content, email marketing, press releases, social media, promotional collateral, product catalogues, SEO copy, radio scripts, case studies) 
  • Developing, implementing and monitoring integrated marketing campaigns (digital, traditional) 
  • Intermediate graphic design skills (Adobe Potoshop, InDesign)
  • Website CMS management (Wordpress, Liferay, Drupal) with basic HTML code knowledge 
  • Utilising Client Relationship Management (CRM) systems 

Work History

Work History

Marketing Coordinator

Jan 2015 - Present
Site Group International 

Developing and implementing integrated marketing campaigns autonomously across a number of business units, with a focus on increasing brand engagement and lead acquisitions.

  • Digital marketing, social media marketing
  • Copywriting and content management including repurposing content 
  • Develop and implement marketing strategies and budgets
  • Comprehensive reporting and analysis 
  • Market research 
  • Email marketing
  • Website CMS management 
  • Client Relationship Management (CRM) systems 
  • Creation of marketing art assets
  • Google Analytics and Google Adwords 

Marketing and Sales Coordinator

Jan 2014 - Dec 2014
Captain Cook College

Planning, implementing and analysing digital marketing campaigns and regularly reporting on sales figures and conversion KPI’s.

  • Social Media Marketing
  • Organisation of collateral, programs and events 
  • Copywriting and content management 
  • Reporting and analysis
  • Implementation of sales strategy 
  • CRM and CMS systems 

McCafe Barista 

Sep 2009 - Dec 2013
McDonalds