Michael Kruppe

Objective

Looking for small to midsize companies with international exposure, which just started or are about to start their operations in China and want to grow aggressively.

For these companies i can input my expertise and add real value in order helping them to generate business fast.

Summary

A very skilful Manager with almost 20 years Marketing, B2B, B2C, Sourcing, Sales/Distribution and Manufacturing experience in Food Ingredients, Flavors, Juice, Foodservice, F&B and Chemicals/Pharmaceuticals in the region, well knowing how to start business from scratch. Highly experienced in motivating local teams and staff, especially with the knowledge of implementing western spirit with local execution. Knowing how to avoid pitfalls in this complex market is a big asset. Besides having good relations to Globals and National Key Accounts in the region, as well as state-owned companies from Meheco(Pharmaceuticals) and Sinochem(Chemicals).

Strong understanding of high quality standards in the region and how to implement and control them.

Work History

Work History
Oct 2008 - Present

General Manager

GCB

Work details:

-Support in auditing qualified local suppliers,with strong focus on quality control and analysis of

GMP and other relevant process flows in the factories.

-Sourcing/procurement support for overseas and local customers

-Set up distribution channels and marketing support for overseas producers and suppliers

-Export and local distribution of quality approved products

Dec 2003 - Sep 2008

General Manager

Doehler Group

Work details:

-Full responsibility of P&L, Budget, Sales, Business Units, Supply Chain, R&D and Production

-Daily monitoring of quality and safety standards of production site in the plant

-Due to high quality standard of finished products and raw material, also regular control of aseptic/sterile filling lines and storage condition in order to get approval, especially from pharmaceutical customers (i.e. GSK). Continuous training for staff. (Iso, Haccp)

-Proactively develop B2B, B2C marketing concepts in line with existing and to be expected trends strongly following input from Pharmaceutical and Healthcare industry.

-Monthly benchmark analysis in close cooperation with R&D, also with focus on abilities from local competition to do aseptic/sterile filling. As a consequence adjust sales plans or budgets.

-Aggressively push retail and private label sales for Globals and local customers

-Strong Key Account expertise

-Develop regional and local strategies, fully aware of different requirements in different areas and countries in Asia/China

-Daily motivation and support of local teams ( a simple but widely underestimated task)

-Set up communication tools with Headquarter

-Implementation and supervision of C.I. policies

-Set up and regular analysis and update of distributor and sales network as well as quality standards from the industry

-cherish relations with universities and organization

Achievements:

-Triple sales in 2 years, winning big projects with Global and National Key Accounts( Usd 12 Mio in 2008)

-Set up structured Sourcing system with focus on high quality standards (Usd 60 Mio in 2008)

-Set up new factory (2 ha, 25.000 Mt/year) in Shanghai. From 20p in 2003 to over 60p in 2008

-Successfully introducing Doehler brand to the market, especially Key Accounts

-Reducing production loss and off-qualities from 5%(2003) to below 1%(2008)

-Successful implementation of Balance Score card system

-Successful implementation of ERP, HACCP and ISO

-Successful implementation of inventory control tools ( Material planning)

-Set up of Cost-reduction management

Dec 2001 - Dec 2003

Product Manager

Helm Group

Work details:

-Set up a new sales and distribution business in the region from zero for chemicals and Food ingredients

-Analyze local requirements and screen market through intensive travelling

-Set up marketing strategies with B2B focus in line with benchmarking analysis

-Intensive visit of regional Expos and Seminars to better understand markets and trends

-Regular market watch

-Define product portfolio for the region and connect directly with suppliers worldwide

-Inventory control

Achievements:

-Generate sales of up to USD 10mio in the first year from zero

-Develop new products and customers with synergy effect for the company in other markets

-Direct Sales to endusers

Aug 1988 - Dec 2001

Product Manager

Helm Group

Work details:

-Build up Trading and Distribution business in Europe with Chinese/asian suppliers)

-Develop marketing strategies for different countries and industries

-Bi-annual “Road-shows” with worldwide cover to introduce new products/suppliers

-Coordination and exhibiting on regional Expos and Conferences/Seminars

-Support producers to improve quality and help them to understand GMP

-Develop other markets (Russia, Eastern Europe, Southamerica, Japan, Philippines, Korea and Indonesia)

-Transition from Trading to Distribution, set up inventories in target markets to be closer to the customers. Consequently reaching endusers ( P&G, Coke, Basf, Wild Flavors, Nestle, Pepsi, Unilever, Bayer, Wrigley, Univar, Haribo, Hela, Cargill, Fuchs Spices, Cognis,etc)

Achievements:

-Market leader in Europe and Southamerica for special ingredients

-Co-producer arrangement with selected suppliers in Asia

-Export to China/Asia for Food products (Milkpowder, Caseine,etc)

-Receiving Procura from Company

-Leading small team(5-6p) and reaching Sales abt.DM 35 Mio(Usd 23mio)

Education

Education
Sep 2007 - Sep 2007

Award

Hongkong UST
Mar 2002 - Dec 2002

Examen

Qiao Language School
Aug 1986 - Aug 1988

Economics, English

Intern.Business School
Aug 1983 - Jul 1986

Examen

High School Hamburg

Skills

Skills

Languages

Fluent in 4 languages English,German, French and Mandarin.

General Management Expertise

Full GM expertise available with strong focus on commercial and business development