Develop and leverage existing digital marketing tools to support the realization of Nelson Education vision, values, corporate goals and action plans.
Liaison with marketing and editorial departments for all digital marketing initiatives related to division website, electronic newsletter, SEM, localized digital campaigns, social media strategy and related digital materials and programs.
Request, build and QA online category updates, landing pages and other collateral ensuring timelines are met.
Responsible for managing design, development, production and maintenance of all Nelson’s School websites and web-based technology products.
Work with Marketing leadership to ensure ongoing strategic development of the website and social media marketing initiatives
Implement and maintain web tracking on websites through Omniture and Google Analytics.
Partner with other web designers and application developers on project work, providing guidance and oversight as required.
Provide Search Engine Optimization (SEO) best practices to attain widespread and targeted rankings within organic search listings.
Maintain knowledge and researches new emerging web development tools that will optimize and improve functionality.