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Work experience

Sep 2016Present

Creative Director

Dragon Group Asia

-To lead the creative department  through the stages of planning, creating and executing campaigns for brands, events and products attempting to enter the Asian marketplace. 

-Use skills and teamwork to create graphic design, video, animation, production & set design,  3D modelling and much more.

-To create proposals for brands and present them in an engaging and communicative way and explain the full reasoning behind certain decisions and their impact.

-Produce engaging and memorable campaigns that have longevity and can be specifically evolved for further use or modified to continue a successful trend.

-Make sure that the work we create is innovative and reflects future market requirements.

-Help new brands establish themselves with strict brand guidelines and aesthetic principles. 

-Ongoing clients include NFL, MLB, Unilever, UFC, Reebok, Summit Group, Chemwerth, EB5 

Sep 2015Present 

English Teacher

Elan Education/Dada ABC

-To assist young children, aged 4-11 in learning English as a foreign language.

- Develop new resources for teachers to help them educate in new, novel and creative ways and also grade and report on each child's development, monthly.

Jun 2000Sep 2013

Co Creator, Event Manager, Film Editor

Eurocultured festival/Spearfish Workshops

-Roles for the festival included raising funds through grants and tender opportunities, approaching embassies and sponsors asking for funding towards showcasing acts from those countries and maintaining strong relationships for future events.

-Control of event budget for artists, flights, accommodation, marketing, advertising campaigns etc. This had to be adhered to, making sure that the festival came within budget and that all third parties involved were treated professionally and sponsor contracts were completed.

-Maintain all aspects of social media marketing from updating the website and using social media/S.E.O effectively for sales, advertising and campaigns.

-To create short documentaries for Spearfish Ltd of their events; Production work including camera techniques, lighting, recording sound and post production work, including editing and DVD mastering.

Dec 2005Sep 2007

Peace Parade UK 

The Film Shed

-Offer unpaid support for web design, Flash, Director Studio MX, Adobe Premiere, After Effects and Final Cut Pro HD.

-Peace Parade UK inaugurated the UK's first observation of U.N Peace Day, a day of global ceasefire. 

-To curate all events showcased.

-My roles also included traveling the UK raising funds for the event and filming and interviewing dignitaries such as Lord Ashdown, Sir Menzies Campbell, Charles Kennedy.


Sep 2000Jun 2003

B.A Film, Photography & Visual Media

Manchester Metropolitan University

2:2 with Honours

Sep 1990May 1997

11 GCSE's grade A-C, 3 A-Levels grade A-D

Great Barr School & Sixth Form

 Including Maths & English


Computer Knowledge

Highly skilled in film editing packages including Final Cut Pro, Adobe Premier Pro, Avid, Photoshop, After Effects, Audition, Keynote, Pages

Highly computer literate in both Mac and Windows platforms and proficient in basic web design, Microsoft Office/Works. Skilled Social media user and marketer including S.E.O management, Magento.


Delivered training in pre-production,production & post production to various educational sectors including schools, colleges and community groups.

I have also taught workshops in filming techniques and the production of 8-12 minute shorts to various groups of people including homeless children from the Salford Foyer, asylum seekers and in juvenile centres.

Camera Techinques

Good working knowledge of the Canon 5-7D mark 3 range.

Additional Information

I am currently a member of the ‘Squinkadink’ duo hosting a weekly digest of music and short films.

I have also been an active member of the ‘Twisted Pixie’ art collective which features a monthly event showcasing short films, photography and DJ's

Avid music fan and home DJ.

Last but not least: love travelling with adventures to America, Africa, the Middle East and Asia; passion for old cameras and using old editing methods.


Jo Hoopes


600 Shaanxi Bei Lu

Tel: +86-6051-7886

Tim Brussels

Kickflip Industries

Quebec Rd, Manchester

Tel: +44 7508-315-144