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Work experience


Director, Marketing


Lead branding, acquisition and retention marketing worldwide for the Internet Security division of VeriSign, now a part of Symantec. Manage a team of 18 marketers and a budget of $34mm for a $400mm business. Responsible for marketing 3 brands.

Notable Accomplishments:

  • Integral driver of major rebranding efforts of the #1 Trust Mark on the Internet -- the Norton Secured Seal, powered by VeriSign. Drove strategy with cross functional team and responsible for the branding and customer communication plan as well as rebranding all assets, web and collateral worldwide.
  • Consistently drove in quarter ROI of ~115% and LTV of 287%; improved international ROI from sub 50% to 115% target; influenced an incremental 33% bookings from SMB to enterprise sales.
  • Part of multi-million dollar Siebel implementation; responsible for setting lead scoring, routing and nurturing of 800k leads WW/year; all which improved conversion and optimized leads for sales.
  • Built out customer marketing team and deployed new, lifecycle marketing and loyalty programs worldwide that stabilized renewal and retention rates.
  • Responsible for integrated, worldwide marketing for several new releases – most notably Extended Validation SSL Certificates, Seal-in-Search and malware scanning. Currently working on rebranding of the #1 Trust Mark from VeriSign Secured to Norton Secured.
  • Moved fractured branding campaigns to integrated, WW print and online awareness efforts targeted primarily to business and technical decision makers; also responsible for consumer outreach testing

Senior Marketing Manager


Intuit Inc., QuickBooks Point of Sale (POS) and Attach Services

Oversaw acquisition marketing for 4 business units totaling $80mm in revenue; Businesses included QuickBooks Point of Sale for retailers, Support Services, Learning Solutions and 6 Online Services (Online Backup, Credit Card, BillPay, Remote Access, Shipping Manager, and Credit Check Service)

Led strategic planning, resource allocation and budgeting for the group; Drove messaging, pricing, public relations, advertising, SEM/SEO, web, direct marketing and acted as the liaison with the call center; Also responsible for working cross-functionally to ensure appropriate placement on Intuit properties. Directly managed a team of 4 marketing professionals and 2 indirect reports.

Notable Accomplishments:  

  • During tenure, streamlined select offerings, re-priced, packaged and bundled learning and support services – improving customer satisfaction while exceeding forecast
  • Revamped SEMprogram– ultimately driving down cost/lead by 70% and improving conversion by 10%; Added new programs and tools to generate a record number of leads
  • Worked with web team to improve SEO – afterward POS business was #1 in the company in organic search
  • Increased marketing efficiency– saving $400k while hitting revenue targets

Senior Direct Marketing Manager

Intuit, Inc.

QuickBooks Vertical Software

Drove acquisition strategy, planning and execution for two market segments -- contractors and nonprofits.Also responsible for relationship building and solution selling test plans; Managed $1.2mm budget and one person.

Notable Accomplishments:

  • Drove $4.2mm in revenue with a 251% ROI during second year on the business -- a 76% increase in YOY ROI
  • Increased response rates by 1.2 to 2.5x by testing new bundled offers, promotions, targeting and messaging;
  • Increased revenue / customer by selling 2.4x more 5-user packs than reported in plan
  • Ran first SEM test pilot for customer segment – driving pivotal learnings and improvements for the team
  • Implemented the first QuickBooks relationship-marketing program to double the net promoter score
  • Also drove planning for the entire QuickBooks 2005 product line launch

Brand Marketing Manager


Small Business Online Services

Drove marketing strategy, planning and execution for the QuickBooks Merchant Account Service (MAS) and Online Billing Service.Oversaw AMEX and Qwest partnership marketing; Owned all direct marketing for Online Services partnerships (11 services)

Notable Accomplishments:

  • Doubled MAS customer acquisition from 9.5k to ~19k customers and drove $3.72mm (up 175% YOY)
  • Dramatically improved marketing for MAS through testing, targeting and new channel development (increased conversion by 277%); Drove positive overall ROI of 288% YOY (with a high of 439%)
  • Transformed Online Billing from a free service to a revenue generating service; Acquired 2k customers and $220k in 2 months; Drove research, re-branding, and new service launch
  • Increased direct response conversion for all Online Services by 47%; Ultimately drove cost/acquisition down 91% and ROI up 511%
  • During tenure, managed $1.4mm budget for all above services and 2 people

Senior Brand Manager

Webvan Group, Inc.

National Promotions

Led national promotions, programs and online communications; managed one direct report; interfaced with national consumer packaged goods companies, and oversaw a $500k budget.  Managed PR and customer communications for new market launches, product and site enhancements. Developed Webvan Group brand identity; Ensured the consistent application of brand.

Notable Accomplishments:

  • Developed 70+ home page promotions and other website content with sales increases up to 2,400%
  • Managed over 30 targeted, direct email and mail programs; Response rates ranged from 6%-20% with returns of nearly $60,000 per program
  • Developed monthly sampling program to welcome customers & drive sales; Over 3 months programs drove a 22% sales increase week over week and incremental revenue of $3 million

Product Manager


Retail Investment Strategy Group

Notable Accomplishments:

  • Co-managed the development of two investment management products; Conducted competitive analysis and research; Made product recommendations and developed marketing plans
  • Responsible for integrated customer offers and 1999 “Easy Investing” campaign; Developed product line recommendation and marketing plan, staff training, and operations / systems enhancements
  • Developed business requirements for the automated sale and service of brokerage accounts through BankBoston’s retail delivery systems; Implemented enhancements to the IVR and

Mergers & Acquisitions Group

Led project team of marketing, operations, telebanking and training representatives to convert over 400 high net worth customers to BankBoston’s family of mutual funds. 

Notable Accomplishments: 

  • Managed communications for the consolidation of 34 branches reaching over 150k customers
  • Co-managed the integration of 3 subsidiary banks to a common product set / systems platform. 
  • Developed product / pricing recommendations and communicated these changes to 420k customers

Marketing Associate

Sutro & Co, A Subsidiary of John Hancock

Managed corporate communications, public relations and sales promotions for 100-year SF-based firm:

  • Co-produced The Western Investor, a monthly investment newsletter sent to over 45k individuals, and produced The Focus, a weekly sales newsletter circulated to over 500 employees
  • Organized and implemented annual Stock Market Challenges reaching over 15k people nation-wide
  • Conducted annual client surveys and industry polls and organized annual Sales & Strategy meetings




Boston University


Southern Methodist University




Theater, Travel, My Kids and Husband, Aerobics and Tennis


Budget Management
Marketing & Advertising
Team Leadership & Management