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Product Manager Entrepreneur with experience in designing and launching consumer as well as enterprise products in a fast paced technology driven environment. A citizen data scientist.


Jan 2016present

  • Products Overview: is an e-commerce portal for baby and mother products. We are Asia's largest baby products e-commerce portal in terms of market share as well as products.
  • Currently handling the search module on the site for platforms of desktop, mobile web and App (Android and iOS) along with the product description page.
  • Done RFM modelling and ML techniques to analyse and segment customers for personalization.
  • Drove operational initiatives around brand churn analytics for the marketing team. 
  •  Achievements:  Automated and built a platform for data analytics through KNIME and R to get actionable insights from search queries. This improved CX on the site and help in increasing the conversion rate. Reduced the need for additional resources in the team.
  • Created a personalization model for the site that'll allow personalized results and pages. Improved the 'You may also like' and 'Frequently bought together' widget algorithms that resulted in 25% increase in click through rates.
Mar 2014Jan 2016

Product Manager

  • Products Overview: Speech Analytics, Intelligent Virtual Assistant and Voice biometrics products along with Mobile App Dev Platforms and Enterprise Mobility Management products
  • Product Management: Managed product lifecycle from definition to release and beyond for speech and voice products.
  • Owned product designs created through wireframes and prototyping, feature-release mapping, product positioning and product roadmaps.
  • Drove product releases and launches by working with cross functional business units.
  • Initiated a new widget management system in UX innovation and created a new customer experience index metrics for speech analytics product.
  • Mentored a team of 10(including developers, core tech engineers and UI designers).
  • Achievements: Valuations of the startup rose to 5X in a year due to the product capabilities and the impact it created for customers.
  • Star Performer Award: Q3 FY' 15
Jun 2012Mar 2014

Founder Director, Product Management

  • Product Overview: Reta-X is an NFC based Android app for high-end retail space. The app gives a rich interactive user experience and also helps the retailer get in-store analytics and real-time BI data that can help in improving the customer footfalls and reduce efforts for sales team.
  • Product Management: ZigTraka's RFID industrial products L-Traka and LOGI-Traka were designed to help manufacturing industries improve their productivity, reduce lead time and streamline logistics for movement of equipment.
  • Vendor management: Partnered with OEM of RFID chips and readers to develop B2B solutions for asset management and logistics tracking through GPS. The company also developed the proprietary dynamic pairing algorithm for a laptop tracking system.
  • Led a team of 5 to release and launch the app successfully for our customers.
  • Achievements: Product showcase at PuneConnect2013, TechSparks2013 and featured on yourstory. in for innovation and growth in mobile space.
Jan 2011Apr 2012

Sr. Software Engineer, Motorola

  • Product Overview: VHF based transportable next-gen two-way radio with smart battery communications for government and public safety operations.
  • Team Lead: Led and managed a team in embedded system design and development for I2C and propriety SM bus protocol communications.
  • Languages and Tools: Embedded C, C++, Rational product tool suite, Visual Studio.
  • Data mining and Automation Project:(Summer Internship 2010) The task involved automating and streamlining QA process by developing scripts in Perl for QA audit team to reduce bug triage time by 90%.
  • Achievements: Fastest to get the‘ Moment Award' in the organization for outstanding product design and development challenge.
  • High Five achievement certificates: Recognizing the efforts and contributions within Motorola.
Oct 2007May 2009

Programmer Analyst

  • Application Development, Enhancement and Support Projects: Optimized subroutines and developed new stored procedures in SQL to improve performance of critical legacy applications supported by the company.
  • Demonstrated strong client relationship with banking and financial giants like BNY Mellon. Got appreciation for maintaining high coding standards. Language and Technology: C#ASP.NET, SQL server
  • Skill sets achieved: BFSI domain certifications, loan servicing and mortgage banking knowledge.
  • Achievements: As a programmer, I added value to our team by automating the application health check processes. This saved resources and shaved off about 80% time required in manualcheck.



MS - Electrical and Computer Engineering

  • GPA: 3.6/4.0
  • Courses: Machine Learning, Machine Intelligence, Autonomous computing, Wireless communications.
  • Project: AI Search Algorithm: Developed a revolutionary Hybrid search algorithm that combines Branch and Bound technique along with genetic algorithm. This algorithm has beaten a previous published hybrid search algorithm in time convergence by 10%.
  • Summer Internship (3 months) at Motorola, Florida

BE - Electronics and Telecommunications Engineering 

  • Grade: Distinction 70%
  • Courses: Digital Signal Processing, Telecomm Networks, Web technologies.
  • Project: Development of a voice operated prosthetic arm: The project investigated the product design and development of an electromechanical-software based voice operated system to achieve controlled movements of different parts of the arm.


Product Management
  • Product Specialist with an entrepreneurial vision and a passion for Design, UX, Marketing and Business; working with cross-functional teams & senior executives.
  • A high energy and a creative leader with an ability to identify technology trends and convert them into business opportunities by quick product development, market validation and building a business case. As a data-driven product manager, was able to successfully define and position new products to open new markets and grow businesses.
  • Owned the product-life-cycle and customer life-cycle for company's flagship products.
Product Lifecycle Activities
  • Market research and Competitor analysis
  • Requirements gathering and capturing voice of customer
  • Product vision and road-mapping
  • Feature prioritization: Effort vs cost benefit analysis
  • Product requirements documentation (PRD, MRD, BRD)
  • Product design - UX and wire framing UI designs
  • Product development: Agile
  • Negotiating with engineers, stakeholders, customer decision makers and industry analysts.
  • Product launch pre-work: Go-to-market plan
  • Sales strategy and product pricing
  • Product launch: Events and roadshows
Software tools and Platforms
  • Web and Mobile App design
  • Wire-framing: Balsamiq, Axure RP
  • Dashboarding and BI: Qlik,
  • Data Analytics: R and KNIME
  • Worked with cross functional teams like sales, pre-sales, engineering, testing and marketing teams.
  • Reported to the founder CEO of the company.
  • Presented product demos and carried negotiations of pricing and scope at CXO level with customers.
  • Led a team of product engineers and launched Uniphore’s speech and voice products
  • Led the Go-to-market campaign for Uniphore's speech analytics product
  • Led a team of 5 at ZigTraka to quickly launch NFC mobile app Reta-X @ ZigTraka
  • Team Lead at Motorola


  • Tabla Visharad - Gandharva Mahavidyalaya (Bachelors in Tabla – an Indian percussion instrument).
  • Love playing the harmonium and keyboard.
  • Coding hobby: Developed apps for bitcoin portals
  • Amateur chess player