Sr. Product Manager
Firstcry.com (BRAINBEES SOLUTIONS, PUNE,INDIA)
- Products Overview: Firstcry.com is an e-commerce portal for baby and mother products. We are Asia's largest baby products e-commerce portal in terms of market share as well as products.
- Currently handling the search module on the site for platforms of desktop, mobile web and App (Android and iOS) along with the product description page.
- Done RFM modelling and ML techniques to analyse and segment customers for personalization.
- Drove operational initiatives around brand churn analytics for the marketing team.
- Achievements: Automated and built a platform for data analytics through KNIME and R to get actionable insights from search queries. This improved CX on the site and help in increasing the conversion rate. Reduced the need for additional resources in the team.
- Created a personalization model for the site that'll allow personalized results and pages. Improved the 'You may also like' and 'Frequently bought together' widget algorithms that resulted in 25% increase in click through rates.