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Work experience

Mar 2014Present

Marketing/Communications Manager

Instrumental in raising the organization's visibility in the international/national community through creative marketing campaigns. Develops and maintains national strategic marketing plans. Updates and maintains the IETF's Web site while planning and managing monthly e-newsletters and the award-winning quarterly membership magazine. Drafts and distributes news releases and designs flyers, graphics, electronic communications and other marketing material for major events hosted by the IETF. Assists in all planning and execution of regional educational events. Designs and writes annual report distributed to high level donors and corporate sponsors. Reaches out to general public, corporate partners and donors with the message about the IETF's mission to increase greater awareness about essential tremor. Leads collaborations with staff on new ideas, directions, and venues to increase donor revenue.

Mar 2010Dec 2013

Marketing & Communications Manager

Developed, implemented and analyzed strategic marketing plans for multimillion dollar fundraising events, advocacy efforts and life-changing programs and services for people living with multiple sclerosis. Served as the lead for all marketing components for the Mid America Chapter, spanning across Western Missouri, Kansas and Nebraska. Produced creative collateral in support of the organization’s mission to drive fundraising revenue, cultivate relationships and increase awareness including social media, website content, quarterly newsletters, direct mailers and e-mail campaigns. Managed chapter-wide media relations efforts by developing strong media lists, creating and distributing news releases and PSAs while fostering and maintaining media partnerships to engage communities in the organization’s mission.

Jan 2008Feb 2010

Director of Communications

Managed all aspects of communications throughout national non-profit organization. Collaborated on branding initiative while creating design and copy for print, Web and visual communications including e-mail blasts, direct mailers, brochures, presentations and annual reports. Researched and created annual marketing campaigns to generate prospective members. Provided copy and design for quarterly newsletter that reaches a readership of more than 50,000 members. Created and implemented marketing materials which resulted in increased participation in national events. Led complete Web site overhaul to improve design and increase networking capabilities. Managed a successful marketing plan which enhanced communication vital to promotional efforts and increased overall visibility of organization’s brand.

Jan 2006Dec 2007

Features Editor

Led features section of campus and community newspaper. Provided editorial coaching to students while managing page layout, feature stories, press releases and copy editing. Assisted with community relations projects while using a variety of communications vehicles to reach public needs including video packages, blogs and social media strategies.

Education

Skills

Writing Skills

AP Style, Copy Writing, Web Site Writing, Editing, News Releases, Publication Articles, Strategic Marketing Plans, Event Planning Management, Social Media Strategies, E-mail Campaigns, Direct Mail & Fundraising Appeal Campaigns, Branding Identities

Software Skills

Adobe Creative Suite: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Microsoft Office, Website Content Management, Database Systems including Blackbaud, Convio and DonorPerfect, Familiarity with HTML

References

Rebecca Dye

Marketing and Special Projects Coordinator, Community Action Agency of Greater Kansas City

Amy Goldstein

Director, State Pain Policy Advocacy Network (SPPAN) at American Academy of Pain Management

Kris Rauh

National Director of Team Development at National MS Society

International Essential Tremor Foundation

Bike MS

Dinner of Champions

National MS Society

Walk MS

Freelance