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TARA DUERR

Marketing • Writing • Design

Work experience

May 2018Present

Director of Communications

Alpha Phi Omega

Strategically aligns all communications that support the organization’s mission and goals in retaining membership and increasing fundraising for the national non-profit community service fraternity. Plans, directs, and coordinates all internal and external communications and marketing efforts for the National Office, including publications, promotional collateral, electronic newsletters, and social media. Develops and maintains an overall communications plan that encompasses all areas of the fraternity. Directs, develops, and consults on strategic marketing collateral development and implementation for the organization’s 470,000 members in over 375 campuses nationwide.

Oct 2017May 2017

Strategic Marketing Specialist

Shafer, Kline & Warren

Worked collectively with the business development team to strategize, develop, and implement tactics and marketing methods that support the firm's development, client relations, and employee engagement initiatives while analyzing opportunities and current trends to place SKW in the forefront of the engineering industry. Managed strategic pursuits and proposal development from start to finish including leading kick-off and review meetings, gathering content and team deliverables, editing and developing creative collateral, overseeing all required technical forms, and serving as liaison between project managers, subconsultants, and clients to deliver client-focused proposals and improve win rates. Collaborated with the marketing team to adhere to best practices in marketing, branding, multi-channel communications, and deadline-driven project management while providing support to nearly 200 staff in six offices across the Midwest region.

Mar 2014Oct 2017

Director of Marketing

International Essential Tremor Foundation

Instrumental in raising the organization's visibility in the international/national community through creative marketing campaigns. Develops and maintains national strategic marketing plans. Updates and maintains the IETF's Web site while planning and managing monthly e-newsletters and the award-winning quarterly membership magazine. Drafts and distributes news releases and designs flyers, graphics, electronic communications and other marketing material for major events hosted by the IETF. Assists in all planning and execution of regional educational events. Designs and writes annual report distributed to high level donors and corporate sponsors. Reaches out to general public, corporate partners and donors with the message about the IETF's mission to increase greater awareness about essential tremor. Leads collaborations with staff on new ideas, directions, and venues to increase donor revenue.

Mar 2010Dec 2013

Marketing & Communications Manager

National Multiple Sclerosis Society

Developed, implemented and analyzed strategic marketing plans for multimillion dollar fundraising events, advocacy efforts and life-changing programs and services for people living with multiple sclerosis. Served as the lead for all marketing components for the Mid America Chapter, spanning across Western Missouri, Kansas and Nebraska. Produced creative collateral in support of the organization’s mission to drive fundraising revenue, cultivate relationships and increase awareness including social media, website content, quarterly newsletters, direct mailers and e-mail campaigns. Managed chapter-wide media relations efforts by developing strong media lists, creating and distributing news releases and PSAs while fostering and maintaining media partnerships to engage communities in the organization’s mission.

Jan 2008Feb 2010

Director of Communications

Alpha Gamma Rho Fraternity

Managed all aspects of communications throughout national non-profit organization. Collaborated on branding initiative while creating design and copy for print, Web and visual communications including e-mail blasts, direct mailers, brochures, presentations and annual reports. Researched and created annual marketing campaigns to generate prospective members. Provided copy and design for quarterly newsletter that reaches a readership of more than 50,000 members. Created and implemented marketing materials which resulted in increased participation in national events. Led complete Web site overhaul to improve design and increase networking capabilities. Managed a successful marketing plan which enhanced communication vital to promotional efforts and increased overall visibility of organization’s brand.

Jan 2006Dec 2007

Features Editor

Northwest Missourian

Led features section of campus and community newspaper. Provided editorial coaching to students while managing page layout, feature stories, press releases and copy editing. Assisted with community relations projects while using a variety of communications vehicles to reach public needs including video packages, blogs and social media strategies.

Education

Shafer, Kline & Warren

International Essential Tremor Foundation

Bike MS

Dinner of Champions

National MS Society

Walk MS

Freelance