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 An energetic, motivated and self confident professional having more than 8 years of diverse experience of Corporate, General Trade, International Modern Trade, Local Modern Trade and Sales field with leading multinationals, Serena Islamabad and Chezsoi (guest house) Punjab Beverages Pvt. Ltd (Pepsi Cola Bottlers with a proven track record.


Work experience

Nov 2014Present


• Trade Marketing execution and initiatives
• Responsible of total section's development and target achievement.
• Assertively focus on Secondary & Primary sales.
• Market coverage of all brands as per set criteria.
• Estimate of Business closing & inventory forecasting.
• Creating environment and team spirit for accomplishment of the sales and forecasting objectives.
• Track and analyze monthly performance to achieve pre decided Sales targets.
• Proper use of CS&L Dep in a way it will helpful for CBD Dep.
• Target division among the S.D supervisors.
• Handling all S.D’s (Sub distributor) and branches issues.
• Monitor the market, competitor and their offerings to ensure the desired market share and competitiveness.
• Handling all distribution affairs.
• Keep the Hawk's eyes on the PS execution.
• Minimization of Execution Loss

Jul 2012Nov 2014


ASM Punjab Beverages Company Pvt.

"Managing General Trade (GT), Wholesale (WS), Specially Pan Shops For Faisalabad Main City Area"
Description & Responsibilities:
- Directly Reporting to Regional Sales Manager, Faisalabad
-- Compiling and Executing Sales Plan to Achieve Distribution/SKU Wise Primary & Secondary Sales Targets
- Brand Wise, SKU Wise, Month Wise and Year Wise Growth in Converted
- Managing the Numeric & Weighted Distribution Properly in Assigned Area
- Forecasting Products Requirement of Distributors/Dealers/Retailers Through Regular Market Visits and Develop Contacts with Current and New Distributors/Dealers/Retailers to Achieve Sales Targets. 
- Conducting Market Surveys and Determine Market share, Sales Trends and Cultivate Relationships in Specified Areas (Own and Competitors’) with Key Accounts, Wholesalers, and Retailers.
- Providing Market Information to Regional Sales Manager on Market Share, Availability of Package and Brands, Market Position (Own and Competitors).
- Analyzing Placement of Company Assets (Coolers/ Glass/ Shell) and Ensuring Proper Injection, Utilization of Company Assets at Outlets.
- Supervising Recovery of Glass and Liquid Credits from Market (Distributors/ Trade)
- Supervising Maintenance of Route Audit on Daily Basis in order to Monitor Frequency and Efficiency of Supply.
- - Ensuring Visibility and Merchandising of the Trade Resulting Increasing of Market Share
- Retention & New Injections of Exclusive Pepsi Points

Sep 2005Sep 2011


Guest House(Customer Services Front desk)
Manager Chez soi 07 year as a Manager working in UN HOUSE(chez soi Guest house) in Islamabad. Chez soi guests are US embassy, British high commission, United Nation, Associated Press, Reuters, BBC, AFP, US AID, TIME, Aljazeera international, The Guardian, The Washington Post etc… Manage day-to-day operations and assignments of the front office staff; schedule, plan, and assign work. Develop and communicate departmental strategies and goals. Schedule and regularly conduct routine inspections of the front office and public areas to ensure the appearance of such areas reflects highly on the hotel, brand, and Company. Assist in managing hotel revenue generation and maximization through full utilization of company systems, business processes and specifications.
Feb 2004Sep 2005

Front Desk /receptionist


Front desk /Receptionist in ISLAMABAD





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