Senior Graphics Designer
Integrated Dimensions Ltd.
- Reported directly to president and manage team of artist, designers and contractors, Created interface and concept design for marketing integrated dimensions while also generating revenue by providing services to external clients.
- Liaised between client services and technical staff. Worked with marketing group on advertising, collateral and web marketing program.
- Design web-based direct marketing software that generate $ 100 thousand in its first year, more then doubling projections.
- Redesigned UI of flagship product after recognizing that interface caused problems for users and was therefore negatively impacting revenue. sales began to grow as soon as the changes were made.
- Increased sales of key software product by 45% after conducting research that identified an untapped market ninth, and re designing user interface and features.
- Took on many of the responsibilities of a creative director in final two year of tenure, working directly with external clients on their brand strategy and messaging in addition to managing design work.