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Work experience

Dec 2008Sep 2015

Creative Director

Channel Tek
  • Lead creative sessions for project kick-offs
  • Manage multiple projects from concept through completion
  • Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy
  • Establish creative direction for the entire line of online services and programs
  • Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
  • Work with the account team, strategy team, and copywriters to develop concepts and present to management
  • Work with internal teams to generate ideas for pitching and proposals
  • Manage team members
  • Provide quality control over concepts and projects,
Jan 2006Dec 2006

Creative Manager

Channel Tek
  • Assist Creative Directors in management of Company Creative Group (Art Directors, Copywriters, Interactive). Keep track of schedules and workloads for each.

  • Work with Senior Management to determine which creatives are available and best suited to be assigned to upcoming projects.

  • Assist Creative Directors in assigning and briefing creatives on projects. Follow up when necessary to make sure work is on schedule and on track for presentation.

  • Act as a concierge to Creative Group. Assist all in finding resources to get projects done.

  • Set up systems to facilitate new creatives and freelancers procedures

  • Research and propose to Senior Management streamlined and cost effective creative processes, resources and technology.

  • Individual weekly meetings with Creative Group Partners.

  • Work with Office Management to display all mediums of current creative throughout agency.

  • Supervise entries for creative.

  • Work with placement agencies/recruiters to find qualified creative candidates.

  • Portfolio and resume reviews: Art Direction, Copywriting, Interactive.

  • Inter-Creative group meetings/forums. New work and the progression of work can be discussed.

Jan 2004Jan 2006

Senior Graphics Designer

Integrated Dimensions Ltd.
  • Reported directly to president and manage team of artist, designers and contractors, Created interface and concept design for marketing integrated dimensions while also generating revenue by providing services to external clients.
  • Liaised between client services and technical staff. Worked with marketing group on advertising, collateral and web marketing program.
  • Design web-based direct marketing software that generate $ 100 thousand in its first year, more then doubling projections.
  • Redesigned UI of flagship product after recognizing that interface caused problems for users and was therefore negatively impacting revenue. sales began to grow as soon as the changes were made.
  • Increased sales of key software product by 45% after conducting research that identified an untapped market ninth, and re designing user interface and features.
  • Took on many of the responsibilities of a creative director in final two year of tenure, working directly with external clients on their brand strategy and messaging in addition to managing design work.


Jan 2000Dec 2004

Aptech Certified Computer Professional

Aptech Computer Education
  • Windows Store Apps, introducing first in Pakistan, the new ACCP covers Windows Store Apps development for both PC & Tablets.
  • Mobility Devices & Apps – Smartphone/Tablet usage grows and users want these devices to do everything.  Mobile apps explosion continues and the O/S battle rages. The new ACCP covers three (Android/WIndows Phone & Windows Store Apps) of the major Mobile Computing Platforms.
  • Introduction to Cloud Computing and Develop Cloud application in Sales Force, Windows Azure and Google App Engine environments.
  • Emphasis on coding and source code documentation standards
  • Upgraded Java & .Net technologies
  • Projects/eProjects
  • Improved 'Blended Learning' delivery methodology
  • Intensive Practice and Assessment Laboratory workshops
Jan 1998Dec 2000

Intermediate HSC

National College
Jan 1996Dec 1998


Hashmat Memorial School