Serving as Director of New Media Communications for Atlanta Public Schools, Tammy Garnes is responsible for the development and implementation of internal and external communication plans, ensuring their alignment with the strategic plan of the district. Garnes markets the great work of the district's students and employees through the APS website, blog, social media channels, promotional films, employee news shows and intranet. She works in tandem with the district's Executive Director of External Affairs and Communications as well as the Associate Superintendent and Superintendent to implement strategic communications that result in factual media messaging, innovative public presentations, unique community relations efforts, creative graphics and publications and cohesive branding for the district.
Serving as the district's webmistress and responsible for over 33,000 pages of digital content, Garnes writes communication plans for all divisions within the district including curriculum and instruction, human resources, IT and the office of the superintendent. She also leads the district's crisis communication annual planning and supervises a team of communication officers who write, film and photograph stories for the district's stakeholders.In 2011 Garnes joined the district, combining her love of public education with her entertainment and social networking skills. She was an immediate hit with the public, using her social media expertise to craft transparent and useful messages via the district's Twitter and Facebook sites. Within weeks, her work was publicly applauded by the Board of Education, the AJC and her work was featured on 11 Alive News. A graduate of the prestigous Peter Stark Producing Program at the University of Southern California, Garnes earned her Master of Arts Degree in Film Producing, and her Bachelor of Science in Education, Theater and Speech from Arkansas State University. She began her professional career as a certified high school teacher. Prior to joining the district, Garnes worked as a film and television producer in Los Angeles, California. Always seeking to focus on family-themed entertainment and stories with substance, her film and television credits quickly grew to include: Co-Producer, "Roots- Celebrating 25 Years" for NBC, HBO's award winning indie film "Dancing In September," and Associate Producer for the Laurence Fishburne action movie "Biker Boyz" for DreamWorks. One of her many talents as a producer included branding, marketing and product placement. She sold her first feature film to MGM studios immediately after completing graduate school in 1997. Garnes earned an education degree and became a certified teacher in 1993.