Tammy Miles

Results Driven, Insightful and Versatile Digital Marketing Professional


I'm a team player, lead by example,  thrive in dynamic environments and value open discussion, mentorship and continuous learning.  Driven to succeed,  I am a passionate about  marketing, achieving results in real time and seeing the impact that has on revenue.    My strengths are identifying growth opportunities  through marketing innovation, product development and streamlining internal processes for efficiency.


  • Managed $1.5 million+ in annual online advertising budgets delivering results that were a catalyst to business growth and positioning in a competitive marketplace
  • Developed and optimized a national online advertising & landing page strategy that resulted in an increase in inquires from 4% of visitors to 15% within 30 days. The resulting increase in inquires drove business growth by 300%+ in 18 months.
  • Helped shape an online marketing services department that drove sales from $15,000 to 1.5 million+ per annum in 5 years.

Professional Experience

Work History
Jan 2006 - Present

Senior Conversion Leader

Enrollment Resources Inc

Enrollment Resources is  an industry leader in marketing and admissions performance improvement for the private post secondary sector in North America.

My role is to ensure we meet client expectations for the account.  I design & manage performance driven marketing campaigns .   Identify problems worth solving and paths of least resistance to growth utilizing existing website traffic for conversion optimization.  Then create/ optimize PPC / SEO / AB testing campaigns to reach goals.  Collaborate  with clients and development team, project manage, conduct market research and create connections that lead to an increase in sales for the client and value for the customer.

  • Lead website production team to ensure web projects are on time and budget, course correct as needed with open communication among all stakeholders
  • Create and optimize paid search marketing campaigns utilizing budgets for best ROI 
  • Daily monitoring of multiple digital marketing campaigns in alignment with monthly goals
  • Weekly updates with clients, reporting directly to owners and senior management
  • Direct the conversion testing strategy for clients and ER, provide quarterly reviews and presentations of lessons learned with the team
  • Conduct competitive analysis and market research to sleuth for growth opportunities and insights
  • Review web analytics, SEO,  Social Media and PPC data for website optimization and conversion opportunities
  • Monthly reporting and meetings with clients to review performance and provide direction on future initiatives as needed
  • Assist with technical implementations for production team to help shepherd projects along
  • Involved in closing sales calls with senior management to communicate the value of online marketing initiatives and the impact to a potential clients business by trusting our leadership and expertise
  • Report directly to the COO


Apr 2014 - Present

Google Analytics


Currently in the process of upgrading for skills to prepare for google analytics certification exam.  I use the platform on a regular basis to help identify growth opportunities and troubleshoot usability issues. 

2006 - 2015

Google Partner Certified

Google Adwords
  1. Adwords fundamentals
  2. Search Advertising
  3. Display Advertising
  4. Video Advertising
Aug 2011

Kaizen Continious Improvement Process

Acuity Institute

Team problem solving  to help identify and eliminate processes that add costs but do not add value.  Kaizen involves making small incremental changes in a process that can provide big gains over a long period


Paid Search Advertising

Expert level understanding of paid search marketing accounts.  Have consulted, drove strategy and managed millions of dollars worth of advertising with excellent ROI.   


Actively manage web analytics, Google Adwords, Bing PPC,  online database systems and CRMs, WordPress & CMS,  email marketing platforms.  I am tech savvy and can figure out most systems efficiently.

Working knowledge of HTML, CSS, Javascript.  Understanding of PHP, MySQL,  APIs and can converse with technical teams.  Worked on numerous development projects over the years. 

Website Optimization/ CRO

I have a strong knowledge base for website best practices for  UX usability design, content, SEO and direct response marketing.   Most of my web optimization experience has been in lead generation  - CRO.

I've conducted numerous AB tests for design, content, graphics and usability.  In my experience, the biggest gains come from content  and creating clarity on your value to a customer.


Sep 2013

Contuining Education - CTA Conference

Call to Action Conference, Vancouver BC

Hosted by Unbounce, international experts in conversion optimization presented on topics surrounding website usability, content, value proposition, user mindsets and personas, and AB testing strategies.

1993 - 1995

Studio Arts

Capilano College, North Vancouver BC

Fine arts program with studio instruction in design, history, sculpture, bronze casting, printmaking, drawing and painting.