Freelance Copywriter & Editor and Web Wordsmith
As a copywriter and editor, I make sure that a text is readable, accurate and ready for publication. I have worked on publications of all kinds, including blogs, websites, social media, literary magazines and newspapers.
The Nitty Gritty:
I check text to ensure it is well written and logically structured correct grammar and spelling, ensure the text is in line with the publisher's 'house style' check facts and raise queries with the author, look out for potential legal problems and discuss them with the publisher, and ensure illustrations and captions are correct.
As a Web Wordsmith, I do the following:
- research, write and edit web and intranet content from scratch
- write web content based on material supplied by client or employer
- edit print documents for publication online
- edit web pages for on-screen readability
- proofread final draft of web pages
- write titles
- write content for meta keyword and description tags
- write alt-text for images
- test and edit forms for usability
- evaluate web sites for strategy, readability, legibility, findability, usability, interactivity and credibility
- optimize web pages for search engines