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Summary

  • Strategic, results driven leader with expertise in integrated marketing, business development, channel management, market and competitive research and sales enablement.

  • Proven best practices in cross-segment, cross-channel global and regional marketing strategy and campaign management to support  pipeline generation and acceleration.   

  • Over 15 years of success driving integrated sales &  marketing campaigns including digital, direct, social, events, and customer advisory board management.

Education

MASTERS

University of Phoenix

Masters in Adult Education 

B.A

University of California-Santa Cruz

Bachelor of Arts - Sociology

Minor- Education

Work experience

Dec 2014Present

VP Marketing 

Graff & Company 
  • Innovate and create a variety of integrated marketing campaigns  including  advertising, web and application design, digital marketing and social media.
  • Our cross functional team is driven by a strong passion for strategic planning plus proficient project management and an insatiable thirst for learning, collaboration and constant innovation. 
  • We are experts in intelligence gathering, data driven decision making and rigorous ROI analysis.
  • Our clients vary from small and mid-sized start-ups to corporate enterprise accounts and span across industries from agriculture and fine wines to home security and artificial intelligence.
20112014

Senior Marketing Manager 

Symantec Corporation
  • Managed North American partner marketing strategy and co-marketing campaigns with top tier alliance partners across retail, web and digital marketing platforms. 
  • Functioned as business strategist to continually review ROI of sales and marketing spend to increase joint customer acquisition, retention and customer lifetime value.
  • Managed Customer Advisory Board program office to drive engagement and insights from top tier enterprise accounts.
  • Strategic accounts  included Lenovo, Toshiba, Acer, AMD, Facebook, Telus Canada, Citigroup, FedX, e-Bay, Kaiser Permanente and Target.
  • Awarded Top Partner Marketing Manager 2H 2014.
20082011

Global Sales Enablement Manager

 Hewlett-Packard Company
  • Managed Global Sales Enablement Council to simplify and optimize sales training, tools, processes and operations.
  • Managed cross-functional, global team to create, manage and measure innovative programs leading to a 20%  increase in  sales force productivity. 
19972008

Director of Global Marketing and Sales Development 

Hewlett-Packard Company
  • Managed global marketing, training and sales development teams with annual budget of $10M.  Team included  two 1st line managers and 15 senior level staff. 
  • Drove global marketing strategy and campaign execution across all functions including brand management, analyst and press relations, market research, customer reference programs, competitive analysis, demand generation and channel partner programs.
  • Managed innovative Channel Academy Sales training and certification program for HP's global sales force and channel partners.
  • Managed MDF planning, execution and program ROI analysis with key HP channel partners including Intel, AMD, Microsoft and Oracle.
19931997

Director Marketing and Business Development

Hewlett-Packard Company
  • Led the worldwide implementation of integrated marketing campaigns including brand management, demand generation, channel development and innovative new packaging systems, launching over ten product portfolios to tight deadlines.
  • Led channel development teams to conduct strategic business analysis and launch HP networking products into new North American channels generating incremental annual sales of $20 million.
  • Communication Achievement Award for Best Package Design and Best Integrated Marketing Campaign, Hewlett-Packard Corporate Communications. Global Award, Business-to-Business Collateral, Direct Marketing Creative Guild
19911993

Area Marketing and Channel Development Manager

Hewlett-Packard Company
  • Designed integrated marketing strategies for the first launch of HP products into the U.S. Retail and Mail Order channels.
  • Collaborated with strategic partners including Comp USA, Best Buy, CDW and other distributors to deploy and manage ROI of MDF in support of business goals and priorities.
19891991

Assistant Practice Manager

Georgetown University Medical Center 
  • Managed all outpatient services for 22 physician medical practice.
  • Practice included OB/GYN, Oncology, Antenatal testing, Endocrinology and a Health Associates clinic for residents.
  • Managed staff of 15 cross-functional staff in areas of medical record retention,  patient relations, appointment scheduling and collections.