Tamara Phillips

Global Sales & Marketing Innovator

Summary

  • Strategic, results driven leader with expertise in integrated marketing, business development, channel management, market and competitive research and sales enablement.

  • Proven best practices in cross-segment, cross-channel global and regional marketing strategy and campaign management to support  pipeline generation and acceleration.   

  • Over 15 years of success driving integrated sales &  marketing campaigns including digital, direct, social, events, and customer advisory board management.

Education

Education

MASTERS

University of Phoenix

Masters in Adult Education 

B.A

University of California-Santa Cruz

Bachelor of Arts - Sociology

Minor- Education

Work History

Work History
Dec 2014 - Present

VP Marketing 

Graff & Company 
  • Innovate and create a variety of integrated marketing campaigns  including  advertising, web and application design, digital marketing and social media.
  • Our cross functional team is driven by a strong passion for strategic planning plus proficient project management and an insatiable thirst for learning, collaboration and constant innovation. 
  • We are experts in intelligence gathering, data driven decision making and rigorous ROI analysis.
  • Our clients vary from small and mid-sized start-ups to corporate enterprise accounts and span across industries from agriculture and fine wines to home security and artificial intelligence.
2011 - 2014

Senior Marketing Manager 

Symantec Corporation
  • Managed North American partner marketing strategy and co-marketing campaigns with top tier alliance partners across retail, web and digital marketing platforms. 
  • Functioned as business strategist to continually review ROI of sales and marketing spend to increase joint customer acquisition, retention and customer lifetime value.
  • Managed Customer Advisory Board program office to drive engagement and insights from top tier enterprise accounts.
  • Strategic accounts  included Lenovo, Toshiba, Acer, AMD, Facebook, Telus Canada, Citigroup, FedX, e-Bay, Kaiser Permanente and Target.
  • Awarded Top Partner Marketing Manager 2H 2014.
2008 - 2011

Global Sales Enablement Manager

 Hewlett-Packard Company
  • Managed Global Sales Enablement Council to simplify and optimize sales training, tools, processes and operations.
  • Managed cross-functional, global team to create, manage and measure innovative programs leading to a 20%  increase in  sales force productivity. 
1997 - 2008

Director of Global Marketing and Sales Development 

Hewlett-Packard Company
  • Managed global marketing, training and sales development teams with annual budget of $10M.  Team included  two 1st line managers and 15 senior level staff. 
  • Drove global marketing strategy and campaign execution across all functions including brand management, analyst and press relations, market research, customer reference programs, competitive analysis, demand generation and channel partner programs.
  • Managed innovative Channel Academy Sales training and certification program for HP's global sales force and channel partners.
  • Managed MDF planning, execution and program ROI analysis with key HP channel partners including Intel, AMD, Microsoft and Oracle.
1993 - 1997

Director Marketing and Business Development

Hewlett-Packard Company
  • Led the worldwide implementation of integrated marketing campaigns including brand management, demand generation, channel development and innovative new packaging systems, launching over ten product portfolios to tight deadlines.
  • Led channel development teams to conduct strategic business analysis and launch HP networking products into new North American channels generating incremental annual sales of $20 million.
  • Communication Achievement Award for Best Package Design and Best Integrated Marketing Campaign, Hewlett-Packard Corporate Communications. Global Award, Business-to-Business Collateral, Direct Marketing Creative Guild
1991 - 1993

Area Marketing and Channel Development Manager

Hewlett-Packard Company
  • Designed integrated marketing strategies for the first launch of HP products into the U.S. Retail and Mail Order channels.
  • Collaborated with strategic partners including Comp USA, Best Buy, CDW and other distributors to deploy and manage ROI of MDF in support of business goals and priorities.
1989 - 1991

Assistant Practice Manager

Georgetown University Medical Center 
  • Managed all outpatient services for 22 physician medical practice.
  • Practice included OB/GYN, Oncology, Antenatal testing, Endocrinology and a Health Associates clinic for residents.
  • Managed staff of 15 cross-functional staff in areas of medical record retention,  patient relations, appointment scheduling and collections.