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Taina Perry

Bilingual Marketing Professional

Summary

Specialist in communicating insights and ideas effectively.
Motivated to listen, learn and take innovative steps to create initiatives exceeding client expectations. High level of attention to detail and organizational abilities. Experience in leadership positions throughout Multifamily Housing, Hospitality, Health & Wellness, and Automotive Industries. 

Exemplary track record and demonstrated ability in analyzing markets, building marketing plans, promotion positioning and sales initiatives in relevant areas.

Core Competencies
Analytical-presentation skills. Ability to handle multiple assignments concurrently using excellent time-management. Efficient communicator, self-directed and energetic.

Work experience

November 2015May 2017

Marketing Manager

Michaels Organization

Responsible for managing marketing, advertising and promotions to increase and maintain occupancy. Measure, enhance, and enrich the position and image of The Parks at Monterey Bay through various goals and objectives. Plan marketing and branding objectives. Expand resident appreciation/amenity program. Prepare marketing strategies. Analyze market trends. Prepare creative plan to meet budget guidelines. Oversee creation and delivery of advertisements and other marketing materials. Design print communications to all residents. Ensure brand messages are consistent. Gather and analyze customer insight. Manage all Social Media outlets. Nurture and enrich all external perceptions of the company and growth of market share.  Lead all areas of content generation and production across all media platforms. Drive overall CRM and direct marketing.

October 2012November 2015

Marketing Manager & Interpretive Programs Manager

ARAMARK

Support multi-functional team with promotional positioning and new promotion launch strategies. Create promotional means to publicize firm to target audience. Aid sales managers in effectively representing company's services on the media and all print collateral. Initiated brand marketing projects. Design and manage newsletters, in-room collateral, event support materials and group sales brochures. Carry out marketing media communication assignments. Worked on advertising, layout drafts and campaign materials. Led Employee Engagement team to coordinate quarterly employee recognition events. Participated in Facilities Department "Green Team" to plan and execute all objectives concerning ISO 14001 certification. Also participated in Customer Satisfaction team which analyzed all guest reviews and set goals for all staff on property. 

April 2012October 2012

Office Manager & Accounting Supervisor

Pacific Motor Service

Office Manager & Accounting Supervisor. All accounts payable & receivable. All bookkeeping and balancing. Authorized signee for all bank accounts. Strategic Planning with Owner & GM. Assist with Marketing Strategy. Payroll processing for all staff. Benefit enrollment and assistance for all staff. New hire processing from interview forward.  All administrative and business responsibilities over four sites including DLI. 

October 2010April 2012

Sales Coordinator

Duda Farm Fresh Foods

International produce sales and local produce purchasing for resale.

July 2007May 2008

Office Manager

CAL Properties

Complete rebrand of all resident facing documents. Revised all internal docs, standard operation procedures, and reporting spreadsheets. Managed all resident traffic, by phone or in person. Collected rents, work orders, and intent to vacate notices. Assisted Property Manager with scheduling and resident relations. Marketing & advertising all current and upcoming vacancies. Processed all new applications.

January 2007July 2007

Office Manager

Davis & Davis Property Management

Managed all resident traffic, by phone or in person. Collected rents, work orders, and intent to vacate notices. Assisted Property Manager with scheduling and resident relations. Marketing & advertising all current and upcoming vacancies. Processed all new applications. Lease preparation and signing. Leasing Manager for 1, 100 complete turn units.

May 2003December 2006

Office Manager

CAL Properties

Complete rebrand of resident-facing forms. Managed all resident traffic, by phone or in person. Collected rents, work orders, and intent to vacate notices. Assisted Property Manager with scheduling and resident relations. Marketing & advertising all current and upcoming vacancies. Processed all new applications. 

Education

20032006

Hartnell College 

General Education

Concurrent enrollment during High School to complete high school diploma in three years. 

20012004

North Salinas High School

General Diploma

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