- Define marketing strategy, plan and budget: audience acquisition/retention, targeting, email, video, social media, public relations, advertising, brand, database management, SEO.
- Lead the marketing & technology teams.
- Develop creative concepts for diverse marketing campaigns. Eg Research & events.
- Develop & implement new technologies: website, mobile, tablet, marketing automation.
- Develop partnerships, manage agency relationships and run special programs. Eg. Young Leaders Summit.