Interest

Public Speaking, Social Behavior, Social Media, New Media & Technology, Marketing, Advertising, Travel

Summary

  • Expertise in the digital universe, project management, team leadership, marketing, social networks, mobile and business development. Expanding the marketing efforts of PhoCusWright events and research, including The PhoCusWright Conference. 

Work History

Work History
Oct 2009 - Present

Director, Marketing

PhoCusWright
  • Define marketing strategy, plan and budget: audience acquisition/retention, targeting, email, video, social media, public relations, advertising, brand, database management, SEO.
  • Lead the marketing & technology teams.
  • Develop creative concepts for diverse marketing campaigns. Eg Research & events.
  • Develop & implement new technologies: website, mobile, tablet, marketing automation.
  • Develop partnerships, manage agency relationships and run special programs. Eg. Young Leaders Summit.
Nov 2007 - May 2009

Director Marketing & Technology

Stay Aspen Snowmass
  • Lead the marketing/technology teams & encourage optimal levels of productivity.
  • Develop creative concepts for diverse marketing campaigns to increase profit margins.
  • Define marketing/technology vision and strategy, including print/online advertising, brand identity, events, public relations, web analysis, SEM & SEO.
  • Direct creative/technology projects and manage budgets of up to a million dollars.
  • Develop new technologies, including website, mobile applications, phone and server software/hardware.
  • Consolidate community partners for joint projects and the abliity to work with a diverse set of clients and suppliers involved in complex technologies. 
  • Conflict management and resolution.
Apr 2002 - Nov 2007

Senior National Sales Manager

http://www.aspensnowmass.com

  • Manage and direct efforts to achieve sales and profit goals within a geographic territory.
  • Coordinate marketing efforts including direct mail, collateral, advertising and website design.
  • Responsible for sales strategy and budget, including annual marketing/sales plan.
  • Lead project teams and sales staff. Event planning, promotion and execution.
Jan 2000 - Feb 2002

Communications Manager

Totalcare Industries

  • Research projects such as marketing analysis and customer service. 
  • Manage media correspondence including press releases, events and interviews.
  • Develop corporate publications and coordinate events. 

Education

Education

Skills

Skills

Salesforce

SEM & PPC

Social Media - Twitter, Facebook etc

Web Analytics - Webtrends/Google

HTML

Microsoft Office

Adobe Creative Suite

Projects