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Muhammad Kashif Alam

Manager Sales & Engineering

Work experience

Jan 2014Present

Manager Sales & Engineering

Winstar Pvt. Ltd

General Summary:

Winstar owned by GulAhmed Group, the largest conglomerates of Pakistan, which started its operations in Pakistan in 2004 with specialties in PANOLIN Synthetic Oil, KLEENOIL Microfiltration & AOLITE metal detectors.

In 2013, WINSTAR appointed as authorized agent for WILO PUMPS in Pakistan.

Responsible for generating business for WILO pumps, AOLITE metal detectors and oil maintenance micro-filtration equipment from institutions and industries

To plan and implement sales strategy.

To monitor and maintain existing institutional business.-Identify new potential institutions.

Achieving Institutional sales targets, Develop relationship in purchase/finance dept.

Meet/exceed sales targets & gross-profit value as assigned by director sales.

Analyze performance, market conditions and competitor's strategy and suggest solutions and implement the same.

Visiting Key accounts for generating sales & creating product awareness.

Visiting procurement specialists to get products included in approved supplier list.

Giving technical presentation of the products to plant engineers/procurement specialists.

Recommend suitable lubricants for engines, compressors, gears, hydraulics, looms, etc after evaluation of technical specifications. 

Making of quotations as per RFQ and follow up on the submitted quotations till ordering.

Manage Account Receivables and Debt recovery.

Provide technical support to site supervisors for installation & commissioning of equipment.

Handling the warranty/quality issues, if needed.

Incorporation of product at consultants

Feb 2013Jan 2014

Assistance Manager Sales - FISCHER

Industrial Development & Engineering Associates

General Summary:

Development & Operational Excellence Management for the Sales Activities in the entire region comprising of Sindh & Baluchistan Province.

Trainings, Coaching & development of the sales team in order to prepare them for the sales challenges, & to act according to the market trends.

Looking after all the daily sales activities in close coordination with the Engineering team who are basically responsible for the development of Consultant Platform

Development & getting the specification of our product upon the project drawings, through technical calculations, proposals & figures with the consultants & their resident engineers on project sites.

Supervising the Sales team to chase the monthly sales targets, & customer platform development targets, maintaining a sustainable & profitable growth.

Making of sales plan of the category, this is based on sales internal records(past year sales), market trends, upcoming projects etc.

Penetration in new constructions/industrial markets(HVAC-FIRE FIGHTING-PLUMBING) through awareness creating activities.

Incorporation of product at consultant's(HVAC-FIRE FIGHTING SYSTEM-PLUMBING) level by giving them assistance in product designing/system designing etc.

May 2012Feb 2013

Technical Sales Executive


General Summary:

Hilti is the world renowned brand in power tools, construction chemicals, anchor system and installation system.

Responsible for Sales in assign territory Special Focus on A, B and C class customers(Class categorized according to Hilti policy)

Daily visits to different industries and construction site as per allocated territory

Daily demonstration and product show to the customers of Hilti Products

Special focus on Oil & Gas, Steel & Allied products, Pharmaceuticals, Fabricators, Food & Confectionaries industry and as well as newly ongoing commercial building projects

May 2008May 2012

Sr. Sales Executive

HMA Pumps Pvt Ltd

General Summary:

Responsible to generate sales from the assigned category by management, insure proper implementation and control of sales plan to achieve sales targets.

Principal Duties and Responsibilities• Making of sales plan of the category, this is based on sales internal records • Implementation of sales plan by the help of selling activities • Creates Dealer networks in potential Areas.• Implementation of product at consultant’s level by giving them assistance in product designing/system designing etc.• Documentation and control of sales records.• Coordination between the customer and after sales service department regarding repair/service of pumps.• Follow-up & coordination with the production staff for timely deliveries.• Handling of customer’s telephonic enquiry regarding new/already installed pumps.• Gathering of information regarding market trends, competitors, govt. policies etc. from various sources formanagement to take necessary decision for product development and pricing.• Penetration in new industrial markets • Handlings of warranty claim and give feedback to production staff.• Follow up for payments, Income tax challans tender deposits etc. for timely recovery

Nov 2006May 2008

International Sales Executive

Al Ayed Hoses Factory

General Summary:

This position resides in Saudi Arabia and is responsible for supporting Al Ayed Hoses Factory business growth in worldwide. The Sales & Marketing Executive is integral in identifying potential international customer as well as supporting these customers. Including but not limited to correspondence with the customer and supporting by visits. The ultimate responsibility of the position is to drive sustainable Flexible PVC Hoses growth internationally.

Primary Responsibilities:

Responsible for developing plans to proactively work with international customers to meet the sales AOP targets.

Develop monthly and quarterly forecasts for the GCC, African and European region in conjunction with international customers.

Provide support to the customers thru product development and liaison activity between the customers and the head office.

Work with the marketing team and customers to implement lead generation programs specific for various international regions.

Travel throughout GCC, Africa and Europe meeting with the international customers and supporting the international customers.

Giving product application knowledge by seminars in Flexible PVC Hoses at tradeshows and customer sites.

Key/Critical Competencies:

Technical understanding and experience in Polymer market

Experience with sales and marketing software

Sales experience with direct customers and dealers

Highly motivated and self-reliant, excellent communications skills

Ability to Travel extensively internationally

May 2004Oct 2006

Sr. Sales Engineer

HMA Pumps Pvt Ltd

General Summary:

Responsible to generate sales from the category assigned by our management and insure proper implementation and control of sales plan to achieve sales targets.

Dec 2000May 2004

Sr. Marketing Executive

Gum Corporation - The Gumbase makers

Hands on experience in operating Quick Books software.

Responsible for creating financial reports and advisory services to directors

Consistent and excellent management in accounts payable s and receivables.

Established genuine rapport with customers. Utilize comprehensive product knowledge familiarity with diverse cultures and personalities.

Achieved confidence for being responsible in resolving customer's problems.


Sale Advisor

Zenith Systems

Effectively engaged in selling and purchasing of computer systems, learned to cope with demands at short notices.

Enthusiastic personality to quickly map out customer needs and recommended appropriate solutions.

Earned customers trust by consistently proving that their needs are paramount.

Learned to work quickly and efficiently under a great deal of responsibility and pressure.


Jan 2002Dec 2004

Master of Business Administration

Muhammad Ali Jinnah University
Jan 2000Dec 2002

Bachelor of Business Administration

University of East
Dec 2000May 2001

Web Designing

Arena Multimedia Pvt Ltd


Saudi Arabia
Consumer credit