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Summary

Digital marketer with 10 years building, managing and leading successful  teams in the education, offline & online marketing, digital campaigns & strategies, recruitment and advertising space in Ireland.

Passionate about people management and delivering results for the business whilst helping people develop their careers, skills and full potential.

career highlight

MArketing & Social Media Manager

PMI Institute- ireland chapter
Jun 2015Present

Project Management Institute, is one world leading not for profit professional membership association for Project, program and portfolio management professionals.

As Social Media Manager, I manage social media, digital strategies, digital campaigns, of Project Management Institute (Ireland Chapter).

Social Media

  • Strategise, plan and execute social media campaigns across all major platforms including, LinkedIn, Facebook & tweeter.
  • Cover chapter activities, via content marketing. 
  • Track and report on performance, and continually optimise strategy and delivery.

Analytics

  • Tracking inside of Project Management Institute website via Google Analytics. Generating reports for measuring site performance & acquisition patterns.
  • Drive the data agenda for social media, through tools and marketing. 

Digital Marketing Strategist 

Nasal Medical 
Sep 2016Present 

Nasal Medical is new AIB (Allied Irish Bank) Acadmey award wining startup, with three innovative products Discreet Snoring Aids, Nasal filters and Sports Aids.

Project Responsibilities:

  • Design & impliment social media Campaigns (PPC/ Adwords).
  • Content marketing.
  • Brand Audit.
  • Conversion rate optimisation (CRO).
  • Lead generation.
  • Improvement in UX design and Web development.
  • LPO- Landing Page Optimisation,  (A/B testing) using Optimizley
  • Tracking & measuring KPI's.
  • Email Marketing.
  • Market research-Helping Nasal medical understanding their customers via questionnaire and buyers persona's identifications.
  • Web Analytics using Google Analytics. (A/B/C - Acquisition, Behaviour and Conversions).

Director Sales & Marketing

NCBA
Jan 2008Apr 2015

Managed  team of 40 staff members, including 30 Lecturers, across disparate fields i.e. EFL, FETAC(QQI), Business Management, Child Care, Tourism & Hospitality & Photography, Human Resources (NQF level1-6)

  • Development and management of the companies sales & marketing plans and strategies, presiding over the smooth administration of the College’s administration campus in Ireland, employing outstanding organisational skills in the process
  • Performed sales activities on major accounts, negotiates sales price and discounts, in consultation with sales and marketing team.
  • Achieved sales target for the year 2013-2014 (1.9 million)
  • Reviews progress of sales roles through out the company.
  • Accurately review, monthly, quarterly and annually sales forecast.
  • Quarterly sales & marketing staff assessments, yearly appraisal.
  • Train and educate sales and marketing staff by establishing in house training programs/seminars, in the area of new account sales
  • Coordinating closely with a team of designers in the creation and development of web sites e. online feeds and automated responses to enquiries email marketing to target students from Latin America, using Mail Chimp and Survey Monkey.
  • Utilising a proficiency in blended Learning in the promotion of short and long courses in Further Education
  • E-Learning platform whilst developing Moodle Account for the college
  • Devising and executing a robust quality assurance program for the college, coordinating closely with staff members, stakeholders and learners to augment the process
  • Engaging in an exhaustive review of learners’ progress, drafting meticulous reports for senior management on regular occasions

Education

MSc Digital Marketing & Analytics

Dublin institue of TECHNOLOGY 
20152016

Project Management Institute, is one world leading not for profit professional membership association for Project, program and portfolio management professionals.

As Social Media Manager, I manage social media, digital strategies, digital campaigns, of Project Management Institute (Ireland Chapter).

Social Media

  • Strategise, plan and execute social media campaigns across all major platforms including, LinkedIn, Facebook & tweeter.
  • Cover chapter activities, via content marketing.
  • Track and report on performance, and continually optimise strategy and delivery.

Analytics

  • Tracking inside of Project Management Institute website via Google Analytics. Generating reports for measuring site performance & acquisition patterns.
  • Drive the data agenda for social media, through tools and marketing.

MPA (Master Public Administration)

Baluchistan University Pakistan
19901993

Marketing, cost and advance accounting, planning, organisational behaviour, management, economics, introduction to public administration, human resource development

professional Certifications

Google Analytics Individual certification

Google
Jun 2015Present

  • Configuration of analytics.
  • insights of Audience, Acquisition, Behavior, conversions reports. 

Google Adwords and advance video certification 

Google
Jun 2015Present

  • Configuration of Google account for Adwords optimisation.
  • Google campaigns.
  • Google keyword planner
  • Adwords reports

Google advance certification (Video advertising)

  • Video Advertising on Youtube.

Adobe Photoshop CC 

lynda.com
Jan 2015Present

Adobe Photoshop/Lightroom CC essential training 

  • Adobe Lightroom CC
  • Blending modes
  • Layers and masking
  • Compositing
  • Camera Raw 
  • Filters.
  • Print production

Accomplishment

  • Project Management Institute- Ireland Chapter - Annual National Conference 2016 (Increased revenue from 150K to 300K 200% growth)
  • Dublin Media 7 - Ireland - Website/UX design for new startups (e.g motivational magazine.com, buybackworld.com)
  • NCBA- Increased revenue from 800k to 1.9M (2012-2014 200% growth) 

hobbies                                                                                                                                                                                                                            

  • Passionate, creative photographer, loves nature, art and landscape. Nikon camera addict .
  • Loves blogging, spreading digital marketing strategies. I have 6000+ professional connections in LinkedIn profile. 
  • I manage Facebook Page Creative X, dedicated for Vistors to Ireland.  https://www.facebook.com/CreativeXIRE/

Portfolio