Willing to go beyond what is expected of him in order to empower large-scale, complex non-profit institutions to achieve a strong market presence, Mr. Carey Chesney strongly uses all his lessons and perspective already gained throughout his career. This he does to ensure that a secure integrated marketing communications framework is in place for those organizations.
A perfect case in point is how he handles his responsibilities as the current Vice President of Marketing and Community Relations at the University of Michigan Credit Union (UMCU). The job requires efficient leadership of the integrated marketing communications of the 70,000 member, 60-year–old financial institution located in Ann Arbor, Michigan. Carey is recognized for his native ability to see the big picture and find the optimum means of getting measured results. He aims to recognize the best solutions for public relations, advertising and business development while remaining as an exceptional representative of the organization he works for.
Carey Chesney considers UMCU’s recent merger with Eastern Michigan University (EMU) Financial, along with the Family Community Credit Union (FCCU) in Flint as an excellent opportunity to tell the story of Ann Arbor to a much larger, continuously growing audience.
Undergoing the EMU-Integrated Marketing Communications (EMU-IMC) program has been an experience that has enabled Carey Chesney to further develop and strengthen his already impressive skill set. That has also led him to obtaining his Master of Business degree from the EMU School of Business, where he was a member of the National Honors Society.
Carey Chesney has contributed time and effort to a number of community boards and organizations that include: the Board of Directors of the Ann Arbor Area Convention and Visitors Bureau; the United Way of Washtenaw County Communications Committee, where he has sat as Vice Chair; Leadership Oakland XX in Oakland, Michigan, where he served as President; and Beta Gamma Sigma, the honors society for accredited business schools, where he serves as a Member.