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Work experience

Apr 2008Present

Senior Manager Brand Strategy

Jan 2006Mar 2008

Marketing Head Multimedia

Nokia Germany

Responsible for all ATL and BTL marketing activities of Nokia Nseries in Germany, Austria and Switzerland.

Introduction of Nokia Internet Services.

Strong focus laid on digital communication strategies in combination with classical TV, ATL in general, promotions, mobile advertising, events and retail activities.

Oct 2002Dec 2005

Manager Brand Marketing

JT International Germany

Responsible for a team of eight headcounts.

Successful projects included the strategic repositioning of the local brand Club and introduction of new

very profitable products to the German market, e. g. Winston sticks.

Apr 2002Oct 2002

Assigned Marketing Head

JT International Czech Republic

Key responsibilities include: repositioning of the local brands and development of the growth strategy for premium brands Camel and Winston. Responsible for a team of three Brand Managers.

Nov 1998Apr 2002

Junior Brand Manager & Brand Manager

JT International Germany

Responsible for Camel ATL and POS material. Setup of an opinion leader concept for Camel. Setup of WOM campaignes, VIP sampling and guerrilla activities.


Multiton MIC Corporation

Setting up the companies presence at the annual Pro-Mat show in Chicago, the companies most important sales show.

Sep 1994Sep 1998




Joachim Kellner


Guitar, Motorbike, sports (running & fitness), my baby daughter