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Work experience

May 2012Present

Social Media Lead

AKQA, London / Tokyo

Social and content lead for Marks and Spencer, Nissan and Infiniti working on high-profile campaigns like Christmas and London Fashion Week, as well as running global social media programmes.

Responsibilities include strategy, content creation and copywriting, as well as setting tone of voice guidelines to dictate how, when and where the brands should be talking on all social channels.

Jan 2012Present


Freelance, London

Alongside my day job, I also take on freelance copywriting work for agencies, as well as working with brands directly. Most recently, I worked with the Moving Picture Company (MPC) on a rebranding exercise and an update to their website.

I pride myself on making the complex comprehensible and bringing even the dullest of products to life in innovative and interesting ways. I help brands find and own their niche online, bringing their stories to life in compelling and shareable digital content.

Sep 2011Apr 2012

Project Manager (on secondment)

AKQA, Berlin

Project Manager on Volkswagen Dealer Contact Centre, a large platform build intended for global roll-out.

Feb 2011Sep 2011

Account Manager

AKQA, London

Client services lead on Volkswagen projects, responsible for social strategy and programme management, iOS apps and platform development.

Sep 2008Feb 2011

Account Manager

Wunderman, London

Account Manager responsible for the delivery of integrated campaigns including email, online media and DM. Developed, managed and wrote copy for and bespoke social platforms for the new Fiesta and Focus launches.


Jul 2012Sep 2012

Creative Copywriting

University of the Arts London

IDM Diploma in Direct and Interactive Marketing (Dip IDM)

Institute of Direct and Digital Marketing

Erasmus year spent in Germany

Tübingen Universität

Translation, Literature, French and Norwegian


MA (Hons) English Literature and German - 2:1

Edinburgh University