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Creative Product UI UX Designer and Developer. 15 years experience with agencies, start-up's, non-profits and internationals who required specialisation in Creative (Web, App, Product and Print) UI Design, User Experience, Brand Development, Front-end Development, Strategic Campaigns and building Online Community.

Brands I've worked with are Donna Hay, BMW, Crown Casino, Sportsgirl, French Connection, Greenpeace, GetUp!, Nine West, Kate Hill, Sydney Royal Botanic Gardens, CPA Australia, Chapter Music, FuzzYard, Betstar, Chapter Music and 'many' more.


Betstar Australia
Mobile App, Wearable / Mobile Website

Betstar mobile app for iPhone, Android, iPad and Apple Watch, offers the most comprehensive mobile betting, racing and sporting event applications produced in Australia. This extremely user-friendly app allows wagering customers to experience live betting with live video, event forecasting with intelligent statistics and research in demand by frequent and advanced patrons.

UX UI Design Lead

» Research
» IA & User-flows
» User Experience
» Prototyping

» UI Design

Davinci Resolve 12
Desktop Application for Mac / Win

DaVinci Resolve 12 is used by professionals in Hollywood feature films, combines professional non-linear video editing with the world’s most advanced color corrector.

From creative editing and multi camera television production to high end finishing and color correction, DaVinci Resolve features the creative tools, compatibility, speed and legendary image quality that professionals depend on.

Senior UX UI Designer

» Research
» Workshops

» User Experience
» Prototyping

» UI Design


Jan 2008Present

Freelance UI / UX Designer


Over the years I've loved working with a range of different projects with clients, start-ups and agencies from all over the world. Projects I take on usually need solutions to unique challenges requiring some out-of-the-box thinking approaches.

Building a trusting client relationship to grow their business is my natural approach, I love to understand not only the project at hand, but their businesses model and plan as this helps me see the bigger picture and advise, suggest, direct if needed - I share in successes, that's my agenda.

» Creative Direction
» UI Design for Web / Apps
» UX Design for Web / Apps
» Developing Brands & Creating Identities
» Information Architecture & User-flows
» Wireframing, Prototyping & Style Guides
» Copywriting & Content Modeling
» Online / Print Promotional Materials
» Developing Social Campaign Strategies
» SEO / Analytics / AdWords

Aug 2014Jun 2015

Senior UI UX

Blackmagic Design

Responsible for continuous UI / UX innovation across range of camera interfaces and software for Blackmagic Design, the world's most advanced video editing products and software used in the feature film, post production and broadcast industries.

» Senior role in UI / UX of DaVinci Resolve 12 - Emmy™ award winning color correction software used by thousands of independent creative film and editing professionals.
» Implemented a range of processes and guidelines for streamlining a growing team's collaboration.
» User interface design across a range of touch screen hardware products. Now Solutions


Senior UI Designer


Senior UI Designer Responsible for UI / UX design across an array of blue chip clients such as Sportsgirl, CPA Australia, Victoria Racing, Queen Victoria Markets, Spotlight and many more.

» Web and App UI/UX Design
» Leading/Mentoring junior and mid- weights
» Wireframing, Prototyping and Style Guides
» User-flows and Information Architecture
» Developing Campaign Strategies
» Online and Print Promotional Materials


Creative Director

Evolution Publishing

Starting as a junior to publication design, I worked my way to leading creativity across both magazine titles - building rapport with directors, editors and sales staff. My input during my time there clearly raised the publications visual reputation which attracted bigger and better brands to advertise.

» Magazine Layout Design
» Brand Development
» Development of Style Guides
» Creative direction of editorial/cover photo shoots
» Contracting photographers, makeup artists and models
» Location agreements for photo shoots
» Liaising closely with Editors and Sales
» Print Promotional Materials
» Coordinated Brainstorming Sessions


Senior Web Designer


Senior Web Designer Responsible for UI / UX across range of blue chip clients such as Alto Group(BMW, Jaguar, Volvo and Land Rover), SBS, Travelforce, GetUp! and Avery Dennison and more.

» Web and App UI/UX Design
» Wireframing and Style Guides
» Developing Brand/Campaign Strategies
» Online and Print Promotional Material


Web Designer

Selenium Interactive

Responsible for working with clients such as HSBC, Greater Union and Ticketek Australia.

» Web UI Design
» Brand Design
» Campaign Design
» Promotional Design
» Content Management



Practically Taught

UI UX Design & Development

Extensive career starting in 1996 and growing with start-ups, non-profits, digital agencies and established corporations all requiring discipline in research, risk evaluation for brands, UX and UI across products, websites, mobiles, wearables - to creative direction of publications e.g magazine and editorial layouts.