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Work experience

20112013

Vice President, Global Partners and Channel Sales

Sysomos, a Marketwired Company (New York City, NY)

Reporting to the CEO led the development and optimization of the global channel sales and partner strategy including strategy development and execution, KPI identification, recruiting, hiring and training while ensuring strategic alignment to the organization goals.

  • Grew revenues by 437% in the first year and closed the largest partner in the company's history.
  • Developed and implemented process for identifying, targeting, pre-qualifying and closing the most profitable partners.
  • Developed and implemented partner on-boarding process.
  • Launched partner web portal including lead registration, pipeline management and business plan development.
20072011

Vice President, Eastern US Sales

Marketwire (New York City, NY)

Reporting to the CEO led sales in the Eastern region through offices in Chicago, Washington, Miami, New York and Boston.  Drove topline revenue to accelerate growth while protecting gross margins. 

  • Grew region's revenues from 3 million to over 20 million in four years.
  • Rebuilt sales team to move from a transactional sales process to a SaaS sales process and implemented solutions selling methodologies.
  • Led the Salesforce.com integration to support a SaaS business model.
  • Formulated and implemented vertical strategy including agency segmentation.
20042007

Vice President, Listlogix

PIMS US (New York City, NY)

Reporting to the President, led the business development of Listlogix, a web based, media management software company serving the public relations vertical in the US.

  • Designed and implemented organization structure to support the training, research and customer support.
  • Developed and implemented the marketing strategy to penetrate the US market.
  • Developed strategic partnership with the Public Relations Society of America, Independent Practitioners Alliance.
  • Closed the largest client in the company's history.
20002004

Vice President

Ventriloquist Voice Solutions International (New York City, NY)

Reporting to the President, led the launch and development of voice broadcasting in the US market.

  • Formulated and implemented marketing strategy to penetrate the US market.
  • Developed a network of strategic partnership with major direct agencies in the US.
  • Provided strategic consultation to direct agencies in developing voice broadcasting campaign.
  • Developed new applications for the voice broadcast industry and closed the largest client in the company's history.
19912000

Vice President, Quebec and Altantic Region

Canadian Corporate News (Montreal, Canada)

Reporting to the President, led the business development, management and administration of the Quebec and Atlantic division including preparation of operating budgets, strategic planning, resource development and training, quality control, integration with other division and offices, and monitoring the performance of the division.

  • Built the most successful office in Canada with market penetration of 85% in the Quebec and Atlantic region.
  • Systemized the flow of operations and reduced related errors by 50%.
  • Consolidated and improved teamwork between the Operations Department and the Customer Service Department, which resulted in improved client retention and satisfaction.
  • Developed a standardized sales presentation used as a sales tool across Canada.

Education

1999Present

Competing in the Information Age Program

INSEAD (Fontainebleau, France)
19961999

LLD

Universite de Montreal (Montreal, Canada)
19931996

Bachelor of Administration and Commerce

Condordia University (Montreal, Canada)

References

Aileen Abella

Besides being one of the most knowledgeable and captivating people to work for, Sylvie is a take-charge person who is able to bring a team together and deliver results in the most effective way possible. Sylvie brings to the table her thought leadership, customer-centric approach and groundbreaking ideas in all the projects she undertakes. She takes full ownership of tasks and sees them through to successful implementation and execution. Having an impeccable work ethic, she understands how to rally a team, motivate executives and gain the confidence of clients. She plays a pivotal role in Marketwire’s management team and has been instrumental in the company’s resounding success

Judy Hutchins

Sylvie has an exceptional eye for detail, creativity and building consistent results. Her passion is instrumental in creating an environment of success for her team and Marketwired and I am honored to have worked with her over the years. Sylvie does not take no for an answer and intelligently thinks through challenges in order to grow the bottom line. She developed programs to develop her teams and these successful programs were used throughout the organization. We were all challenged by Sylvie's 'inquisitiveness'; and as a result, many lively conversations turned into constructive solutions. Developing bridges with all levels of an organization, industry stakeholders, friends and colleagues amongst others goes without saying. It has been a pleasure to work with a close colleague and friend and I would recommend Sylvie for any position that she decides to pursue

Jani Virtanen

I had the pleasure of working with Sylvie and reporting to her during my tenure at Marketwire. She led her team successfully and fostered an environment of collaboration and learning. I admire her ability to stay focused on meeting business objectives while ensuring her team has the resources and support they need. Sylvie is a highly respect leader in her organisation and I am grateful for having had the chance to learn from her. Sylvie will undoubtedly succeed in whatever she sets her mind onto and would provide a valuable asset to any organisation

Lynn Perry

Sylvie is an excellent business partner in all respects. She conducts business with the highest integrity, is always a pleasure to work with, and is a very effective negotiator, one who is able to close great deals for her company. She builds business by building trust, and manages relationships in a very honest and forthright fashion. Her personal warmth and character are evident to anyone who has the pleasure of working with her

Dawn Conway

I had the pleasure of working with Sylvie when Cision was looking for a new distribution partner in 2012. In that time, I have continued to be impressed by Sylvie’s ability to quickly grasp strategic and tactical consideration and move negotiations forward whether on the business or legal front to the benefit of all parties involved. Her ability to run an effective meeting, her attention to detail and her ability to work through the inevitable challenges of starting a new relationship were exceptional. She is an unflinching internal advocate for both key stakeholders and her partners. She is a pleasure to work, is a consummate professional and whichever company she works for will be lucky to have herI

Dave Campbell

Sylvie is one of the most intuitive people I have ever worked with. She is able to quickly grasp and act on complex matters. Among her talents is the respectful and thoughtful manner in which she deals with vendors, clients and management across the board. Sylvie has great leadership qualities. I have had the honor of working with a number of visionary people during the course of my career. Sylvie ranks up there at the top.

Portfolio

Portfolio

Languages

  • English
  • French

Awards

  • Won Office of the Year for the Midwest Office in 2010.
  • Won Office of the Year for the New York City Office in 2007.
  • Won President Award in 1998 for "Outstanding Management".
  • Won President Award in 1994 for "Best Sales Person of the Year".