Senior public information representative
University of California, Davis
I promote the value of the University to the people of California and beyond through traditional and new media. In 12 years at UC Davis I have led from the ranks and the front as a respected, and respectful, professional.
• Pioneered News Service innovations that transformed our roles in student recruitment, campus marketing and development communications, including:
• helped script our first TV interview-format news program, “UC Davis Frontiers”;
• launched our multimedia Web projects, including the campus’ first news-feature video, first news-release video, first video of new chancellor Katehi, and first multimedia Spotlight with video and slide show; and
• issued news reports via social media, including one of the campus’s first Twitter feeds and the campus’s first blog-style online bulletins and photographs live from a news event.
• Managed highly successful communications programs for many complex, high-stakes public partnerships, including collaborations with Government & Community Relations, Development (in University Relations as well as decentralized campus units); Office of Research; and other campus units on issues from student recruitment and sexual-assault statistics to budgets and sustainability.
• Prepared UC Davis faculty members to speak on national stages (transportation futurist Daniel Sperling on TV's "The Daily Show With Jon Stewart"; Thomas Cahill at the Ground Zero Air Quality congressional investigation in New York City) and international stages (Martina McLoughlin at the World Trade Organization “battle in Seattle.”
• Made significant contributions to UC Davis’ reputation for credibility and transparency, by leading strategic communications planning in crises, from the first activist “Primate Freedom Tour” in 1999 to the recent crime-statistics revisions.
• Taught message development and interview skills to dozens of faculty, staff, students and administrators, including Chancellor Katehi.
• Improved technological currency in our unit, including serving as University Communications’ IT-support liaison since December.