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I am a marketing professional who has worked 10+ years in different streams including Marketing research and Digital marketing. I have managed teams in these positions and been responsible for on-time delivery of projects, campaigns and collateral. My sharp analytical skills help me to approach problems by looking to data that are usually ignored and my strong project management skills have helped me to excel at meeting and exceeding set targets. I currently work with STEP - English Testing and Training company from The Hindu Group.

Work experience

STEP from The Hindu Group

Nov 2016Till now

Product Marketing Manager

Responsible for retail marketing, branding and digital sales  for one of the fastest growing Education Technology startup in India. 


  • Improved the visitor-to-signup rate from 40% to 56% and signup-to-activation rate from 71% to 91% through email marketing and UI changes to the product.
  • Developed pricing strategy, launched 10 premium products and STEP Android App (100,000+ downloads)
  • Co-ordinated with advertising agency for Print and Digital communication 
  • Directly responsible for the retail revenue and increased the number of retail customers from Zero to 13000 ( top line revenue of 1Cr+) within 14 months through media placements, email marketing and digital advertising.

Freelance Consultant

April 2016Oct 2016

Digital Marketing Consultant

  • Consulted for two companies - MindFresh - a training and development startup and OMR FoodStreet - a restaurant-mall chain with street food concept.


  • Redesigned the corporate website for both Mindfresh and OMR FooodStreet on Wordpress platform
  • Worked with a design firm to create a new identity for OMR FoodStreet
  • Developed a personality based branding strategy for MindFresh for their lead mentor Kirtanya Krishnamurthy
  • Organised and managed a bloggers meet for OMR FoodStreet in association with Chennai Bloggers club. 

Maarga Systems, Chennai, India

Dec 2011May 2014

Manager - Marketing

  • Developed Maarga's digital marketing strategy with a strong focus on content to market the IT Services.
  • Built a steady stream of leads for the sales team to pursue.


  • Redesigned the Wordpress based corporate website and increased the visitor rate by 400% in a year through SEO and SEM strategies.
  • Increased the lead conversation rate by 20%. 80% of the website leads have become clients.
  • Developed a steady stream of marketing qualified leads for the sales team to pursue through webinars, ebooks, infographic posters and White papers.
  • Converted 10% of the leads through a lead nurturing program on Infusionsoft.
  • Designed, organised and managed Social Business Leadership Summit in Chennai in association with IBM to promote social business adoption among SMEs.

Interlace India,  Chennai, India

April 2011Nov 2011

Head - Brand Marketing

  • Managed a team of two (SEO expert and a designer) to lead the overall brand development of Interlace India.


  • Managed the corporate website design project team (developer, 2 designers and a SEO expert) that designed and developed the new corporate website.
  • Managed the participation of Interlace in MEFTECH (IT management event) in Abudhabi. Co-ordinated with multiple vendors and event managers to obtain 80 leads.

Hanmer MSL, Chennai, India

Aug 2010Jan 2011

Asst.Manager (Digital)

  • Managed the social media presence of Volkswagen, Frontier Lifeline Hospitals and Courtyard Marriott.


  • Managed, as part of a team, the Volkswagen Vento talking newspaper campaign which had a huge influx of tweets and Facebook posts.
  • Increased the back links for the Frontier Lifeline Hospitals website by 45%.
  • Designed an alternative CRM process for the Courtyard Marriott marketing team and trained them on how to respond to negative reviews on social review websites.

Zoho Corp, Chennai, India

May 2008July 2010

Product Marketing Specialist

  • Managed the marketing and branding for two IT Management products (SupportCenter Plus and ServiceDesk Plus).
  • Provided market intelligence to the product team to develop new features.
  • Managed the marketing budgets along with the product manager.


  • Increased the revenue of SupportCenter Plus by 100% and ServiceDesk Plus by 35% within a year by increasing leads through downloads.
  • Brought in futuristic product features like Twitter based customer support and Computer Telephony integration.
  • Increased the trial product downloads by improving call to actions on the website by studying underlying data points and making design changes.
  • Successfully managed Zoho Corp as one of the emerging players in the Forrester Wave Report for the first time.

Planman Consulting  & Qommunicate, Chennai, India

Feb 2005April 2008

Marketing Research Consultant

  • Managed marketing research projects and handled client servicing for key accounts like Bose Audio Systems, NASSCOM, General Mills etc.,
  • Prepared and presented marketing research analysis reports using SPSS and MS Excel.


  • Conducted a mystery shopper study for Bose Systems and helped increasing the positive feedback from customers by 60%.
  • Administered an advertisement effectiveness study for WhiteCliffs Hair Studio in Chennai and helped increasing the footfalls by 73%.


University of Southampton

Sep 2014Sep 2015

M.Sc., Digital Marketing

Achieved distinction. Received the Business School's Best performance Award in recognition of achieving the highest mark in the programme.

IIPM Chennai & IMI Belgium (Dual)

Aug 2003Jul 2005

Post-graduate Diploma in Planning and Entrepreneurship

Specialised in Marketing and Finance with a score of 72.2%.

Bharathidasan University

Aug 1999Apr 2003

Bachelor of Engineering

Specialised in Information Technology with a score of 79.9%.

Academic Projects

  • Created a gamification based fund raising campaign for RNIB (UK).
  • Appraised the digital strategy of Autism Hampshire and made actionable recommendations that can be implemented by the organisation.
  • Designed a prototype mobile app that can help students from different cultures meet in the university to learn about each other.



Strong base in white hat SEO practices. Expert in tools like Wordstream and Google Analytics

Social Media Management Systems

Managed social media using Hootsuite and used sentiment analysis tools like Social Mention, Trackur etc.,

Content Management System & Web Development

Expert in managing CMS like Wordpress, Drupal and Joomla. Intermediate expertise in HTML and Javascript

Microsoft Office and iWork suites

Highly skilled in creating presentations in Powerpoint & Keynote.Proficient in MS Excel and Numbers

Other Experience & Achievements

  • Provided web consulting for The Prose Experts, an UK based proofing and editing company and created their website, collaterals and social media presence.
  • Conducted digital marketing and case study analysis lectures for undergraduate students at The Indian Institute of Planning and Management.
  • Part of the core team of Indian Quizzing League, a private quizzing firm from India and have been a quiz master for more than 100 quiz shows.
  • Champion of Madras Quiz 2016 and 2017 conducted by Murugappa Group as part of Madras Week Celebrations.
  • Blogging since 2007 on my own hosted Wordpress website I have a daily average viewership of 1000+ and a dedicated 200+ readers on RSS feed. I write about Tamil movies, music and digital marketing.
  • Part of Digichamps at University of Southampton - a group digital natives who help spread digital literacy around the university.
  • Consulted and migrated the website of SEPnet from basic HTML to Wordpress (UK based research group of physicists).