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With over 16 years of professional experience in IT industry; serving highly satisfied customers across the world, I bring in a highly competitive mix of techno-functional consultant and sharp business acumen to the table..

After successful launch of our IoT vertical at my current job, I am providing technical expertise in setting up our healthcare product lineup. In addition to that, I am currently leading the digital field service initiative for our JDE and EBS customers in North America. where I guide Ephlux’s enterprise customer base located in North America, EMEA, APAC and ASEAN by leveraging various Microsoft, CAT and Oracle’s cloud platforms and services like Oracle Microsoft Azure, Oracle CX Cloud suite, Oracle Internet of Things Cloud. I am responsible for taking a customer from pre-sales to a successful launch of the implementation with a 100% satisfied customer base so far. 

Recent highlights:

  • Digitally transformed Dalworth Clean, a highly manual, paper based business process oriented company into 100% paperless organization, bringing in real time visibility of all the operations taking place in the company.
  • Developed Sea Ports asset monitoring solution in collaboration with Oracle IoT Cloud team.
  • Led the successful implementation of Oracle CX Cloud at Walton, Bangladesh; the largest Oracle cloud deployment in the history of Bangladesh as of yet.
  • Certified for Oracle CX Cloud product line (Fusion CRM 2016 Pre-sales and Sales Specialist, Oracle RightNow Service Cloud pre-sales specialist)

Work experience


Director, Oracle CX Cloud Applications (North America and APAC)

Ephlux LLC

Role: At Ephlux, as a key member of cross-functional leadership team, my job is divided into the areas of Technical Leadership for our various Iot, customer experience and healthcare based product initiatives, devising business strategy for IoT, customer experience and the healthcare verticals and to perform account management activities to our key strategic customers across North America.

In addition to the aforementioned areas, I also act as the SME navigating implementation teams through various technical obstacles in implementing the solution they are assigned to, particularly in Microsoft or Oracle's cloud stacks.

Technologies Used: Microsoft .Net Platform (ASP.Net MVC, Azure app services, Azure IoT hub, SQL Server), Oracle (IoT Cloud, predictive analysis, Sales, Service and Field Service Cloud), NodeJS/REACT


  • Setup from the scratch a Machine Learning/AI wing for our Health Care product line up.
  • Developed Sea Ports asset monitoring solution in collaboration with Oracle IoT Cloud team.
  • Digitally transformed Dalworth Clean from a white board and 100% papers oriented company into a paperless, 80% automated business process with real time visibility of organization wide activities to the management.
  • Digitally transformed Walton's call center, customer care service locations and and warranty/maintenance service departments to serve their 8 million+ customers.

Lead Software Architect/Founder

Startups 101

As lead software/solution architect and founder, ran my consulting firm helping customers across four continents by providing high quality mobile and web based rich internet applications. In the period of two short years, the team grew from 1 person to 23 software engineers, business analysts and project managers. Later on, merged my team with my next employer Ephlux LLC


Software Architect

iAgent Solutions Inc.

Role: Lead a team of software developers to deliver a scalable, highly available and robust CRM and CMS solution for real estate agents across Ontario.

Technologies Used: ASP.Net Web Forms, SQL Server 2012, SendGrid


  • Currently in use by 180+ realestate agents and brokerages in Ontario
  • Since early stage, the product has gone through many technological advancement but given the highly configurable architecture designed by me, each layer of the product can be individually customized without affecting any other piece of the puzzle.

Architect/Project Manager

Webcentric Solutions/Bayt UAE

Role: Led a team of software engineers as the architect and project manager for building's famous virtual job fair platform

Technologies Used: Adobe Flash/Flex, PHP, Amazon Web Services, Amazon Elastic Load Balancer and Amazon S3 services

Highlights: Successfully ran over hundred virtual education and job fairs in UAE, Saudi Arabia, Oman and Russia with the audience in the north of 200,000+ concurrent users using AWS's on-demand scaling

Further experience details omitted for the length of resume and is available upon request



Masters in Business, Entrepreneurship and Technology

University of Waterloo, ON, Canada

Bachelor of Studies in Computer Science

University of Karachi

Teaching Experience


Visiting Faculty

Institute of Business Administration

Designed and taught product development, Web applications and cloud computing courses at the best business school in Pakistan as visiting faculty.

Technologies Used: ASP.Net, AWS, Azure, Swift


Published my research paper on: Improved User RTSE Experience onthe Web Through Fast Retrieval of Social Media Content
IEEE paper link