itax Canada, Toronto, ON
• Write and proof targeted content for print newsletters, sell sheets, sales pitches, website material, email blasts and social content, creating engagement with potential customers.
• Implement social media strategies to gain industry exposure and new customer interaction.
• Track and monitor marketing campaigns to generate sales leads and increase monthly profits.
• Create reports for CEO to display ROI of various marketing campaigns.
• Source, design and manage promotional items to ensure brand cohesiveness and meet client demands.
• Execute trade shows and create onsite brochures in order to generate new sales leads.
• Develop and update company website to increase usability and increase number of clients.
• Produce and exhibit information booths for events and conferences to inform and educate potential clients and community members.