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Syed Danish Riza Shah



MBA (Case study)-in Progress

Sukkur IBA


Sukkur IBA


Successfully integrated studies with work and other commitments showing myself to be self-motivated, organized and capable of working under pressure. Enjoy working on own initiative or in a team


Highly self motivated, ambitious and resilient seek a challenging cutting edge position in competitive company.Want to prove myself with capabilities and performance because actions speak louder than words. Aim is to become CEO one day.

Major Courses

-Sales management,Consumer behavior, Advertisement management, Export marketing, Methods of business research, Organizational behavior, Principles of marketing, Business communications.


  • FESF

-MOVE (Motivated Volunteer Empowerment) as an internee for June and July 2012.

-Scrutinized medical camps on different areas of Sukkur and rehabilitated  flood victims. 

  • Sukkur IBA Library

-Revitalized catalog 

-Remodeled data

-Engineered data structure

Event Management Experience

  • Team member International conference 4th ICoBM International conference on business management at Sukkur IBA on 26th -27th Feb 2014; 
  • Chaired Movie Mela festival at Sukkur IBA and secured hefty of sponsorship and appreciation from various companies.
  • Organized CMC Youth Colloquium 2k15 at Chandka Medical College Larkana.
  • Organized conference on Know Thy self at Law college Dadu.
  • Organized seminar on Arduino at MUCET Khairpur.

Founder Director: source of change (NGO)

SoC is youth development organization which conducts educational conferences  and seminars, I want to equip youth of Pakistan with weapon of education, confidence, determination, energy and self-motivation to conquer the world.


  • Award of scholarship throughout degree.
  • Award of merit based Scholarship

Training and Certifications

  • Lums Marketing Colloquium

-Formulated branding strategies and implementation plan for Branding Pakistan internationally.

  • Karachi IBA INFER

-Mentored group of 8 students and  analyzed Tax amnesty scheme 2013 which was announced through income tax notification SRO1065.

-Analyzed financial and economic indicators of Pakistan's GDP and financial sector .

  • 1st National Conference on E-banking in Pakistan-Challenges and Opportunities

Case on (P&g)

  • Formulated marketing strategies for P&g Brand (Hugo Boss) and designed launching strategies for Pakistani market
  • Developed budgeting plan for successful implementation

Case on Sukkur IBA

  • Traced current strategies and formulated new strategies of Sukkur IBA  

Case on DFC

  • Developed SWOT analysis of  Dfc  the largest medical distribution chain. Has revenue of est. Rs 45 Million. 

Pakistan Tobacco Company

  • Analyzed the sales techniques of PTC.
  • Discussed and suggested effective selling techniques with top management of PTC.
  • Earned practical selling experience.

Professional Skills

  • Excellent presentation and communications skills
  • Matlab
  • E-Views
  • Vtls-Virtua
  • SPSS
  • Excel, Ppt, Word
  • Web development
  • Strong interpersonal skills

Extra curricular activities

  • Reading newspapers
  • Playing badminton
  • indulgence in social activities, work on educational empowerment
  • Socialization