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Work experience

Aug. 2018Present

Senior Digital Content Manager

Visit Philadelphia

  • Make real-time and strategic decisions about how to organize thousands of pieces of content across two web properties and various social media channels
  • Work with Tech Dev staff to provide the best reading experience and back-end editor experience
  • Foster and maintain relationships with external contacts, partners and stakeholders
Jan 2018April 2018

Content Strategist

Resolve Philly: Broke in Philly
  • Compiled  a 30-page media guide on covering poverty, which was distributed to the 19 Philadelphia newsrooms partnering on "Broke in Philly," a solutions-based journalism collaborative
  • The guide synthesizes dozens of poverty studies, includes a detailed style guide and instructs editors about smart, productive audience engagement. 
20142018

Editor

Billy Penn
  • Oversaw a staff of six, developed editorial strategy, and worked directly with VP of Sales and Events
  • Led implementation of a membership platform
  • Helped on-board more than 10 people, and played an integral role in the company’s expansion to Pittsburgh and Denver
  • Produced a style guide and led the editorial design of the website
20102014

Social Media Strategist 

WHYY
  • Led aaudience research and mobile app development project to create a stronger membership funnel 
  • Created individual social media plans for newsroom staffers
  • Worked across news, marketing and membership departments
20082013

Founder & Editor

NEastPhilly.com
  • Launched a daily, online hyperlocal publication for this 400,000-person region of the city
  • Built a 25,000+ social media following from scratch
  • Developed brand awareness for an online service with an aging audience
  • Received a grant to cover a political scandal and community funding fallout

Education

20052009

Temple University

B.A., Klein College of Media &Communication