Senior Marketing Manager - Consulting Contract
Reported to the CEO and was responsible for spearheading marketing and public relations/advertising initiatives to launch new wireless cell phone for the global "tween" consumer market valued at $40B.
- Led the go-to-market strategy with ad agency, partners and vendors to develop and launch $2.5M integrated marketing campaign (online and print media).
- Worked with product management, operations, and sales to develop product documentation, web site content & layout, design product packaging, production timelines, budgets and financial forecast.
- Designed and executed merchandising/POP displays and planograms for retail store placement.