Shirley Francis

Shirley Francis

Work History

Work History

Senior Marketing Manager - Consulting Contract

ENFORA, L.P

Reported to the CEO and was responsible for spearheading marketing and public relations/advertising initiatives to launch new wireless cell phone for the global "tween" consumer market valued at $40B.

  • Led the go-to-market strategy with ad agency, partners and vendors to develop and launch $2.5M integrated marketing campaign (online and print media).
  • Worked with product management, operations, and sales to develop product documentation, web site content & layout, design product packaging, production timelines, budgets and financial forecast.
  • Designed and executed merchandising/POP displays and planograms for retail store placement.
2010 - Present

FiOS Project Manager (Consultant)

Verizon Telecom

•Managed go-to-market strategy & business processes for new product launches, rebranding initiatives and system migrations and ensured channel readiness.•Conducted project review sessions with matrix teams to review requirements, resolve issues, and document action items.

May 2006 - Dec 2008

Project Manager - Consulting Contract

Verizon Telecom

·Directed diverse cross-functional teams and developed/managed project deliverables, SOWs and timelines to execute new FiOS (Fiber optic) revenue opportunities (targeted $15M/year) with entertainment companies, 3rd party advertisers, and Verizon strategic partners across multiple customer touch points (print, online, IVR).

·Developed brand strategy, created business cases, revenue forecasts, and negotiated vendor & media contracts resulting in a successful launch of the “Verizon Marketing Advantage Program” increasing incremental revenue over $300K.

·Provided leadership and led IT team on the development of a new enterprise “Email application” and improved business processes, fulfillment and customer communications to more than 1.5M FiOS consumer and business customers.

·Interacted with senior executives on customer escalation issues and identified service gaps to provide feasible resolutions.

·Worked with Product Line Management on Requirements Gathering Sessions (RGS) and provided product management support on the development, design and launch of new integrated FiOS product offerings (voice, video, Internet and wireless).Software utilized: Microsoft Project, Excel, Word, PowerPoint, SharePoint, HTML, WebEx, WebTrends).

Nov 2005 - May 2006

Marketing Program Manager - Consulting Contract

SOFTWARE SPECTRUM

Provided strategy and project managed multiple marketing programs for Mid-Market and Enterprise accounts including sales enablement, webinars, Internet marketing, partner marketing, campaign management, direct mail and customer surveys.

Mar 2005 - Apr 2005

Senior Marketing Consultant - Contract

TMNG Consulting/MetroPCS

·Interacted with senior executives at a start-up wireless company to gather and document end-to-end business processes in preparation for migration from a legacy environment to a next generation $10M billing platform.

·Provided recommendation and future requirements on Web storefront, marketing analytics, POS, CRM/Call Center, Billing, Accounts Receivables, and Inventory Management to ensure successful enterprise implementation.

Mar 2004 - Jul 2004

Sr. Marketing Program Manager

SPRINT CORPORATION

·Developed and executed marketing programs, wireless and wireline service offerings, new product introductions and pricing strategies for the enterprise business segment ($3.0B revenue).

·Created and launched customer loyalty and retention programs for enterprise accounts via sales café, e-newsletter portal, and customer promotions. Developed up-sell /cross sell initiatives leveraging vertical and horizontal portfolio solutions with an ROI of $250K.

Nov 2002 - Jun 2003

Marketing Consultant - Contract

LOCKHEED MARTIN CORPORATION

·Provided marketing communications, strategy, and business development support for Lockheed’s Federal Government division with a sales target over $30M annually.

·Evaluated, recommended, and implemented CRM applications and provided ongoing CRM support (created and maintained customer databases, conducted customer surveys, attended industry tradeshows).

·Prepared responses to RFPs and RFIs and ensured feasibility of the technical solutions (managed requirements gathering, scope definition, cost, change control procedures) and delivered multi-million dollar proposals (in excess of $10M each) to strategic government clients.

·Identified 25 new opportunities in the federal IT outsourcing market valued at $6.8B.

Dec 2001 - Oct 2002

Program Manager – Sprint E|Solutions Strategic Alliances

SPRINT CORPORATION

·Provided leadership and managed cross-functional teams comprised of 30+ subject matter experts to respond to RFPs and RFIs for Sprint’s managed network services (Web hosting, Collocation, IP Security, VPN, E-commerce applications).

·Received the “Sprint Values Excellence Team Award” for the on-time completion and delivery of a $50M web hosting contract for a major health care customer. Led an engagement and won the bid for a $12.5M web portal development project.

·Involved in the design, development, implementation and delivery of multiple multi-million dollar projects and ensured successful completion of client deliverables. This included defining roles and responsibilities, determining level of resources needed, managing risks, change control, P&L management, documenting assumptions and constraints/issues, scopes, tasks, timelines and development schedules.Software utilized: Microsoft Project, Word, PowerPoint, Excel, Access, Visio and Adobe Acrobat.

Sep 1999 - Dec 2001

E-Business Regional Marketing Manager

SPRINT CORPORATION

·Provided field marketing and business development support to 30+ Solutions Managers and drove E-Business revenue targets in excess of $1M monthly for national accounts in a 7 state region. Reported to V. P. of Sales.

·Instrumental in the start-up of a new $2 billion business unit to sell web hosting and E-Commerce solutions.

·Received the “Sprint Values Excellence Award” for the development and launch of the PROMOTE co-marketing program.

·Developed and executed regional customer events with strategic channel partners (Nortel, Cisco, and Microsoft) with an ROI of approximately $120K per month in new revenue.

·Led the creative team on the content development and architectural design of Sprint’s E-Business Internet site—increased customer acquisitions and brand awareness of Sprint E-Business applications by 75% via Internet marketing, lead generation programs, direct mail campaigns, seminars, advertising, media relations, customer promotions, and tradeshows.

1998 - 1999

Marketing Project Manager - Corporate Marketing

ELECTRONIC DATA SYSTEMS (EDS)

·Project managed and led matrix teams on the design, content development and launch of emerging technology for EDS global marketing venues in the UK; Adelaide, Australia; Hong Kong, China; and Plano, Texas to showcase EDS service offerings to 8000+ current and potential clients.

·Implemented 7 new enterprise applications (CRM, Digital Supply Chain Management, BPO) and protoypes for EDS.com and global venues. Increased sales opportunities 20 percent by consulting with Strategic Business Units Presidents to map their positioning, messages, and strategies to EDS corporate capabilities.

·Attended and hosted numerous customer events and tradeshows including the “EDS Leaders Inner Circle”.

1992 - 1998

Marketing Communications Manager - Corporate Partnerships

ELECTRONIC DATA SYSTEMS (EDS)

·Planned, created, and executed all marketing communications activities for the EDS and Computer Associates $12/M Global Strategic Alliance. Provided leadership to Strategic Business Unit Presidents, Sales and Account Managers on how to sell CA’s products.

·Developed, launched, and maintained the EDS and CA partnership web site increasing awareness by 50 percent.Designed and wrote marketing collateral (email campaigns, ads, brochures, newsletters, press releases, flyers) for distribution to more than 10,000 EDS managers globally to promote the EDS and CA Partnership.

·Developed and executed joint EDS/CA marketing plans to drive revenue across multiple industries (manufacturing, transportation, Energy, Healthcare, and Financial) and geographies (Europe/Asia Pacific, South & Central America).

Education

Education

Skills

Skills

Product development & implementation

New product introductions

Marketing Strategy

Business Development and Sales Enablement

Project/Program Management

Product/Services Marketing

Marketing Communications