Summary

Entry level marketing professional with demonstrated and proven skills in Email marketing, market research and other marketing techniques. Core competencies include: 

  • Strong problem solving skills - Ensure high productivity under high pressure by effective planning and sequencing of work, thereby ensuring the work is completed as scheduled.
  • Email marketing - Using Hunamakia & Sendgrid.
  • UI/UX designing - Designing mobile Apps. 
  • Strong presentation skills - Can create high quality presentations with crisp content using MS PowerPoint & Prezi
  • Excellent communication skills used at pitch events, team work and leadership.

Objective

Seeking to collaborate with the marketing team of your company, provide SME based on courses from my Masters program & internship and learn various aspects of Product Marketing to eventually evolve into a high level Product Marketing Manager.

Work History

Work History
Aug 2015 - Jan 2016

Product Marketing Intern

Everfave
  • Successfully increased the number of merchants of the platform from 50 to ~90 across the country using Email blasts and pilot projects with Hallmark etc.
  • Created market presence & gained exposure by aiding in various events.
  • Managed external public relations with potential merchants.
  • Planned & executed marketing events – Investors meets & Pitching events.
  • Utilized SMB tactics which helped reach out to thousands of merchants.
  • Tracked conversion rates to optimize the best time for Emails marketing by analyzing open and click-rate using HunaMakia and Sendgrid.
May 2015 - Aug 2015

Sales & Marketing Intern

Everfave
  • UI/UX designing of the Version 2.0 of the Everfave App. using UXPIN.
  • Prepared marketing collateral.
  • Aided in Social media marketing to popularize the App.
  • Formulated an innovative viral launch plan strategy for the consumer App.
  • Performed market research to provide value proposition for the App. 
Mar 2014 - Jun 2014

Content Editor

Ansrsource
  • Content creation from business, science and political science text books by publishers such as McGraw Hill, Cengage, Wiley.
  • Designed and proofread PowerPoint presentations for clients to ensure content was conveyed into attractive, crisp and comprehensible manner.

Technical Skills

Software - 

  • MS Office Suite - Word, PowerPoint, Excel
  • UXPIN, GraphPad, Prezi
  • HTML, MySQL, IBM SPSS Statistics Tool, Hunamakia, Sendgrid, A/B testing*, Tableau

Education

Education
Aug 2014 - May 2016

Masters in Biotechnology with emphasis in Business

San Jose State University ; cGPA - 3.518

Marketing Management

  • Understand strategies, positioning and developing competitive marketing strategies
  • Assess business risk, analyze industry and competitive conditions, make decisions from a companywide perspective, think strategically about a company's market position and various actions required to improve it

 Company Management

  • Responsible for developing the idea (for a start-up) of Buffman 2000 – an automated buffer dispenser
  • Identified the need, value and market for the new product
  • Prepared a detailed 5 year budget plan, came up with innovative plans to reduce operating expenses
  • Prepared distribution plans for product once developed and assembled

 Managerial Accounting

  • Cost behavior and analysis, Budgeting, Decentralization, Segment reporting, ROI, Balanced Score Card strategy map
  • Time value of money and capital budgeting

 Project, Program and Portfolio Management in a Biotechnology Companies

  • Formulated the business plan to integrate a project management(PM) organization into a contract research organization
  • Devised milestones, key activities and PM tools & methods and identified critical paths for the integration of PMO

Marketing Strategy

  • Analyzed the market share and marketing strategies of rituximab using SWOT and Porter’s Five Forces models
  • Provided recommendations for alternative strategies and growth

Management and Organizational Behavior

  • Wrote a case study & case analysis of a personalized genomics company and provided recommendations using various models such a Force field analysis, SWOT, Porter's 5 Forces, Red/Blue ocean etc.
  • Analyzed the marketing strategies of a biopharmaceutical compan by applying the GE Screen model and provided recommendations/additional strategies 


Sep 2009 - Jun 2013

Bachelors in Technology

Anna University, India ; cGPA - 3.35 

   Major in Biotechnology