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Digital Media and Inbound Marketing Professional. 

6+ years of experience in digital media, application management and brand positioning.

Proven results with higher-than-average open rates and click-throughs. Impressive channel engagement rates and SMO in parallel with effective spend management for SEM and Social Media Ads.

Work History

May 2015Feb 2016

Lead - Communication Outreach

Junxion Strategy (project Reported to Director - Creative
  • Successful open rates (averaging 40%) and clickthrough averaging 3%) campaigns with segmentation and customisation
  • Promising conversion rates in internal and collaborative campaigns
  • List building and list management through Excel and MailChimp
  • Doubt opt-in/ single opt-in strategy for acquisition ( WP plugins for single opt-in forms)
  • Facebook, Twitter and Instagram ads for acquisition, polls, user opinion and contests
  • Lead/member nurturing through email marketing
  • Newsletter design, creation and execution using MailChimp
  • Reporting and analytics to understand data trends and improve strategy 
  • Coordinated with multicultural teams across cities (Singapore, New Delhi, Amsterdam) to give structure to outreach efforts
  • Established processes for collaborations and endorsements with business
  • Social Media advertising (Facebook, Twitter, Instagram ads) for targeted campaigns. Reduced CPA to as low as CAD $0.10
Jan 2013May 2015

Digital Media Manager

V K Modi Group (1Globe and Modiglobe). Reported to CEO 
  • Researched and generated content relating to travel destinations, industry trends, business facts for business blog and all social media outlets.
  • Worked closely with design team for development of website, brochures, email direct marketing, blog and educational manuals
  • Authored eBooks on communication, business and marketing as part of key giveaways
  • Scripted tutorials and online training programs for company patrons and end consumer
  • Oversaw blog maintenance.
  • Lent strategic technical support in design and review of online communication platforms
  • Executed social media strategies: stipulated forum updates, monitoring user generated content, and managing overall information flow
  • Overall website management and execution of SEO, SMO and media plans
  • Maintained reporting dashboards using Microsoft Excel and the Google Analytics API
Jan 2012Dec 2012

Content Consultant

Savvica (A LearnHub Venture) and others freelance assignments
  • Researched data online for knitting into website content
  • Generated well written quality articles/essays for publishing onto the company website
  • Proofed content generated by peers
Mar 2009Dec 2011

Systems Engineer

Infosys Technologies
  • Developed and worked on Finacle versions 10.3.2, 10.4 and 10.3.06 which include modules Payment Systems, Loans, Special Retirement Accounts and Deposits
  • Responsible for taking several allocated tasks and modules to closure single handedly
  • Handled small teams of fresher and presided over task allocation, reports and overall progress of modules while working as a mentor
  • Documented various developments during the course of the project and authored several design documents
  • Clients included DBS Singapore, Axis bank India and Discover Financial Services USA


Aug 2004Aug 2008

Bachelor's in Technology - Biotechnology

Uttar PradeshTechnical University

Positions Held and Achievements

  • Speaker for Infosys’ ‘Corporate Social Responsibility’ initiative SPARK. Member, ‘Voice of Youth ‘, Finacle, Infosys
  • Editor-in-Chief, Finacle newsletter ‘Vividh’,
  • Infosys, Finacle Chandigarh Member, Finacle Employee Engagement society, Cloud9.
  • Member, Editorial board for Infosys Magazine- Anukruti
  • Appreciated and recognised for ‘talent beyond work’ in the category of ‘creative writing’ and employee engagement at Infosys Chandigarh

Internships and Projects

  • Worked on “Isolation, Purification and Crystallisation of Hen Egg white Lysozyme” at the department of Bio-Physics under supervision of Dr. Sujata Sharma (Professor and Senior Scientist, AIIMS)
  • Assisted with Isolation and Purification of Camel Lactoferrin as a summer trainee in Dept. Of Biophysics, AIIMS, New Delhi
  • Worked on analysis of existing HIV-1 drugs in the project entitled- “Studies preceding in-silico drug design for HIV-1 Protease Inhibitor” in the final year
  • Took up Structure prediction and validation of HIV-1 Protease as a minor project during B.Tech.