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Swarna Pillai

Marketing Executive at Calibsoft Technologies

Work experience

Research Analyst

Calibsoft Technologies
PERIOD DESIGNATION Research Analyst RESPONSIBILITIES: Conduct extensive primary and secondary market research using different data sources to analyze industry drivers/Market leaders, chart out technology trends, assess market size, identify emerging opportunities and key challenges Collect data from key people in the industry to get insights on the industry and other aspects Conduct market research to analyse the competitors in the market, market trends and pricing Investigate the economic conditions surrounding business activity such as industry trends and competition Track Supply/demand & price trends of raw materials Absolute best cost(ABC) analysis, PEST & SWOT analysis, Porter's five force analysis, Magic quadrant diagram, Competitive intelligence, Forecast of supply-demand-price for commodities/products/services Financial risk modeling of client's critical suppliers which may be private or public firms. Ratio analysis, SWOT analysis and Z-score analysis are conducted. Familiar with databases such as IMS, D&B, Factiva, OneSource, Hoovers, Data Monitor, Bloomberg, ICIS, RISI, Polymer update, CMAI, Reuters, EIU, Plastic news, metal prices, asian metals, base metals etc Hands on experience in Price forecasting by Linear & multiple regression, time-series analysis, moving averages using MS-excel. Create market research reports on specific products and markets Responsible for the development of client reports on current trends Making sure that methods of data collection are effective and accurate Analyze complex data to bring out solutions for various scenarios

Marketing Executive

Calibsoft Technologies
Presently working as a Marketing Executive at, Chennai from WORK EXPERIENCE-2



Central Academy


Hindustan University


SWOT Analysis