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SRIRAM VANCHINATHAN IYER

integrated Media Professional

Summary - Challenge the odds

Integrated Media Professional with  over 13 Years of experience ranging from Media Advertising to Data Driven advertising. Evangelizing Mobile advertising in emerging markets. Set up Go To Market  Strategy,  Business Plan, process and Management.

Work history

2014-01PRESENT

General Manager-Advertising

Flytxt Mobile Solutions

Responsible for creating business plan, build strategy and monetize. Evangelize Data driven advertising. Recruit, mentor and guide sales team.Implementation of Sales Program, set up new channel and partnership.  Responsible for cross function team management,  developing new product strategy, road map and infrastructure freezing and project implementation. To meet Mobile Operators on new data driven revenue monetization, Include technology  synchronization & Implementation. Responsible to sync with Management team to launch data driven advertising in new markets.  To develop Go to Market Strategy and Business plan.  To maintain positive P&L for Advertising line of Business. 

2012-102013-12

Head - Product Sales & Strategy Initiatives (APAC & MIDDLE EAST)

Ozone Media India P Limited

Responsible for Defining, Managing Digital product strategy, Design and Business Model. Identified Market trends and designed product positioning in APAC markets. Identified Strategy partners like Appnexus, google & Mediamath to pan out successful implementation of Smarton (Dynamic RE-targeting) & Adadyn( Dynamic Creative Optimization).  Recruited Sales consultants and Partners to monetize the products. Mentored and reviewed regular growth. To help Sales partners to identify key accounts and manage regular digital solutions.  Prepared and delivered Product presentations and conducted workshops on Digital advertising. 

2010-062011-11

Senior Business Development Manager

Affle India Pvt Limited

First step in to the mobile advertising. Accountable for revenue in the sout market,  Opened up office, recruited & tutored sales to reach out to the advertisers for mobile advertising. 

2002-092010-05

Manager - Traditional Advertising

UTV; RADIO MIRCHI; ETV NETWORK & INDIAN EXPRESS NEWSPAPERS

With over 9 Years of exprerience in  traditional advertising across mediums like Television, Radio  & Print.  Accountable for creating advertising funded programs, Brand sponsorsed content.  Key Account Manager for FMCG brands like ITC Foods & personal care,  Britannia, Tata sky, Titan, HImalaya Drug company and other leading advertisers.  Accountable for Event Management, controlling costs and overlooking successful execution.  Have worked closely with leading Advertising agencies regularly to plan, control and execute innovative media campaigns across domains. 

Education

20022004

Masters in Foregin Trade

Pondicherry University
19992002

Bachelor of Commerce

University of Madras

Skills

10
Business Development & Account Management
9
Leadership
10
Digital Strategy
10
Market Planning & Management
10
Integrated Marketing

With cross media experience,  Successful in creating, planing & executing concepts with  traditional & Digital outlook,  End to End solutuions

10
GO TO MARKET & Business Strategy

Prepared successful business cases & plans, Sales Plan, Product strategy, Road-map & Technical delivery etc.,

10
Team Management