Download PDF

Svetlana Parleva

Serve The People

  • Hägendorf, SO, Switzerland - Veliko Tarnovo, Bulgaria
  • +41/762078890; +359/877223869

Work History

September 1997present


Executive Trade and Marketing Manager

Senior level manager at international companies from Central Europe, mostly from the D-A-CH region.

Hired direct or as contracted expert for certain projects.

Main responsibilities incl. 

International trade (used personal and transport vehicles and construction machinery, beverages and electronic devices);

Trade consulting services, incl. white label solutions; 

Marketing strategy development, new markets penetration, new products and services development;

Corporate management, company strategy development and implementation;

Networks building and development: distribution, service and professionals;

Clients and investors relations;

Export / import and logistic;

Projects and new businesses development, management and alternative financing.



Projects, Marketing and Trade Manager

Starting to work since studying in the Uni as a Junior Researcher at the National Institut for Public Opinion (former NCIOM) and building carrier as Project Manager at BBSS Gallup Int. and GfK-Bulgaria.

Experience as Marketing Manager at UBB (marketing analysis and research, new banking products and services, bank strategy) and Marketing and Trade Manager at STM Karat (electronic devices development, domestic and international sales, distribution networks development, new markets penetration,etc.)


Mar 1991Sep 1992

Post graduate

Institute for Social Critique, Sofia

Thesis on Critical Sociology of Economies in Transitions


Operator of military R&T devices

SPTUE A. S. Popov, Veliko Tarnovo

Experience and more

International professional experience in working both with business and non-profit entities, local governments bodies and international organizations from the countries of Czech Republic, Germany, Switzerland, Kosovo, Albania, BiH;

Deals sourcing, Projects evaluations and development, Alternative and creative projects and businesses financing; Businesses incorporation,  optimization, internationalization and (re-)structuring.

Valued connections in the D-A-CH, West Balkan, Russia and MENA countries.

Ability to work in multi-culture teams and in international field.


German, English, Russian, Serbo-Croatian, and Bulgarian (native) languages. Full understanding of Macedonian and basic understanding of Czech and Slovakian, and Albanian languages.


Email Address:

Cell Phones: +359/877 223 869 and +41/76 207 88 90

(both on Viber and What´sApp)

Professional Experience by Geographical Regions

East Europe - 10 years

Central Europe - 15 years

West Balkans - 10 years