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Suzanne Verity

Vice President Of Education At Core Net Global

  • Decatur US-GA

Work History

Oct 2011Present

Vice President of Education

CoreNet Global
  • Responsible for worldwide learning and professional development initiatives and programs, including global strategy/vision, program and curriculum design, marketing, faculty recruitment and development, event management, continuous quality improvement, product line expansion and program delivery/execution.
  • Accountable for approximately $1.5 million in annual revenue directly attributable to learning/professional development (an increase of 6.6% in my first year of leadership) and a projected additional contribution of approximately $100,000 from new programs to be delivered during the remainder of FY14.
  • Manage a team of five, located domestically and abroad, responsible for all aspects of the association’s Master of Corporate Real Estate (MCR) Designation, Senior Leader of Corporate Real Estate (SLCR) Certification and CoRE Fundamentals programs and for a total of more than 70 multiple-day events across North America, Europe-Middle East, Asia-Pacific and Australia-New Zealand regions. More targeted outreach yielded a 32% year-over-year increase in the number of MCR designees/graduates from 127 to 168 and boosted seminar registrations by 100+ (at a price of $915-$1,800 per person) by optimizing attendance and better calibrating supply to demand.
  • Engaged as turnaround expert to transform the association’s outdated Global Summit conference (constituting approximately $4.5 million in annual revenue from four events worldwide). Notable accomplishments include introduction of an exclusive Executive Track (exceeding goal of 25 attendees by 15); curation of soft-skills topics/content into the session mix; the debut of several learning venues into the exhibit hall area. (See “CoreNet Global Summits Then & Now” documents for a detailed accounting of transformative innovations.)
  • Pioneered the concept for incorporating leadership development training into the association’s learning/professional development portfolio. Led project to identify leadership competencies that corporate real estate professionals require for career advancement; created conceptual model for delivering leadership training alongside technical education; currently involved in identifying prospective vendors and content/training providers for online, virtual-live, blended and in-person leadership development programs
  • Introduced CoRE Fundamentals certificate model to reach targeted customers and build brand recognition in emerging/growth markets such as China and India (with education rather than membership as a means of engagement/entry, due to cultural preferences). Plans include expanding this product line to extend the life of the relationship with these prospective members and to enhance the value proposition.
  • Developed and introduced the MCR.w (for “workplace”) specialty track to capitalize on interest in shifts in employee work styles, mobility trends, productivity demands and increasing costs of traditional “brick and mortar” corporate real estate.
  • Brokered partnerships with universities in the United Kingdom, Germany, Brazil and China, as well as the Royal Institute of Chartered Surveyors, to reach prospects in emerging markets and those where English is not the native language.
  • Led from-scratch development of the concept, program, content and marketing messaging for the Spring Forward event series. This includes series/event branding; directing development of graphic identity/logos; identifying, negotiating and contracting presenters; assuming primary contact responsibility for the Women of CoreNet Global SIG; collaborating with sponsors; assuming the lion’s share of responsibility for the marketing push (when other priorities and staff shortage precluded this being handled by the centralized Marketing Department).
Feb 2003Oct 2011

Vice President & Director, Growth Strategies

PKF North America
  • Developed professional education programs, marketing resources and services to support 95 leading locally owned public accounting firms that constitute the membership of PKF North America, a 503(c)6 business/trade association. These programs and other resources were designed to support the association's mission, to help members improve client service, enhance technical and practice management skills, increase profitability and maintain their independence.
  • Served as key account executive for the Canadian region, with full accountability for the region's annual conference, technical roundtables (6), conference call/Webinar series (15), committees (3) and client service.
  • Responsible for two-day technical track at the annual PKF NA Summit. 
  • Ensured that all programs met criteria for CPE qualification.
  • Recruited and closed the deal to incorporate PKF International's eight-firm Caribbean region into the North American organization to give them access to needed technical training (IFRS)  and practice management skillbuilding. Outreach to 200+ additional firms worldwide to extend service and offer resources globally.
  • Built alliances with third-party providers to deliver a continuum of technical and business development training programs for varying needs and skill levels.
  • Conceived of and initiated a model to inventory and merchandise individual member firms' intellectual property, including curricula and training programs, methodologies, products and services, for the collective benefit of PKF North America and PKF International members.  
  • Developed the association’s “superniche” model, which combined industry-focused training and marketing resources, to help members capitalize on the benefits of practice specialization.
  • Launched and served as president of ProfitCrew, Inc., a sister entity providing resources for firms serving construction companies.
  • Brokered an alliance with Clemson University Department of Construction Science & Management and the National Association of Women in Construction to deliver a review course and proctored exam for PKF NA members seeking the market-recognized Construction Industry Technician certification. Developed a similar program to enable members to advance to the next level of credential. 
  • International travel to Germany, Canada, South Africa, the United Kingdom and Grenada to convey PKF North America's value proposition, build relationships and propose alliances/partnerships.
  • Founding member of PKF International’s Business Development & Marketing Committee.
Apr 1999Jan 2003

Associate Vice President, Custom Publishing

Arthritis Foundation (National Headquarters)
  • Responsible for strategic planning, product development, publication management, compliance with CME accreditation criteria, budgeting and financial success of the organization’s Custom Publishing division (FY ’02 revenue: $2.3 million in sales; $500,000+ in corporate partner support and governmental grants).
  • Supervised staff with direct line responsibility for editorial quality assurance, CME compliance, brand application, marketing, production and design of award-winning publications, including more than 80 brochures, 20 books, five videos and two newsletters. All materials were subject to medical review by physician-staffed editorial boards.
  • Partnered with Professional Education/Strategic Marketing Alliances/Corporate Relations team to identify prospects, create proposals and lead proactive corporate sales efforts yielding direct and indirect revenue. Managed relationship with sponsors to ensure that all contract provisions were met and client expectations were exceeded.
  • Worked with Customer Relationship Marketing to develop effective and aggressive marketing plan and to set and implement market-driven pricing strategy to maximize sales volume, margins and ROI.
  • Monitored plan/sales to gauge performance of initiatives and made necessary adjustments. Established/maintained/monitored relationships with third-party vendors, such as retail distributor, distribution center, translation companies and foreign licensing agents.
  • Produced publications that won more than 15 national awards, including "Best in Show" in the American Society of Association Executives' awards competition.
Jul 1994Apr 1999

Executive Editor

Strafford Publications
  • Managed eight-person department that produced eight national newsletters per month covering business news and practice management issues affecting the healthcare and public accounting professions.
  • Supervised reporters, freelance writers and production staff.
  • Established departmental vision and goals, assigned articles, edited copy, determined editorial/production schedules, administered departmental budget and reviewed personnel performance.
  • Selected Achievements: Won "First Place for Best Spot News or Exclusive Story" in the Newsletter Publishers Foundation 1998 international awards competition.
  • Directed public relations efforts and served as media spokesperson. Was oft-quoted by national and international media as an authority on the public accounting profession.
  • Served a three-year term on the national board of the Association for Accounting Marketing, an association I founded in 1986.
Oct 1991Jul 1994

Director of Client Services

Hudson Sawyer Professional Services Marketing

  • Directed, supported and promoted the Services to the Legal Profession Program, the company’s major service component.
  • As account executive for 28 CPA firms around the country, responsibilities included developing an annual educational CPE conference focused on helping members to better serve law firms; creating, writing and revising client marketing materials, including an ongoing series of seminars that qualified for CLE. Produced three quarterly newsletters, brochures, seminars, advertisements, client letters, news releases and other promotional vehicles.
  • Boosted revenues via targeted direct mail campaigns, including personalized correspondence, brochures and collateral packages. 
  • Represented the company at national conferences to promote services and products and to provide news coverage.
  • Assisted organization and program development for "Management Summit," a first-of-kind annual conference for CPAs.
  • Responsible for maintaining files needed to maintain status as NASBA-backed continuing professional education provider, including meeting with auditor on three-year cycle.
Nov 1988Oct 1991

Managing Editor

American Health Consultants
  • Managed nine for-profit international newsletters covering clinical, marketing and management topics for physicians, healthcare professionals and dentists.
  • Launched six new products, including the company’s only four-color publications.
  • Supervised off-site physician and dentist editors and freelance journalists, as well as in-house writers, copy editors and production staff. 
  • Edited and rewrote technical material and marketing copy.
  • Served as advisor to publisher, marketing staff and fulfillment department to strengthen promotional messages and customer service programs.
Feb 1988Nov 1988

Director of Public Relations

Hyatt Imler Ott & Blount
  • Managed public image enhancement programs for a 45-person CPA firm.
  • Wrote and produced direct mail pieces, fact sheets, news releases, brochures, articles and correspondence to promote the firm’s services, products and personnel.
  • Identified strategic business development opportunities and established contact program for partners and managers.
Jul 1984Feb 1988

Group Editor

Professional Publications
  • Led three-person staff in writing and producing six national monthly newsletters covering marketing, personnel and office management of accounting and law firms.
  • Wrote Recruiting and Hiring Handbook. 
  • Conceived of and founded Association for Accounting Marketing, the first national network for CPA firm marketing directors.
  • Coordinated a national personal financial planning conference attended by 250 CPAs.
Aug 1983Jul 1984

Associate Editor

ASHRAE Journal
  • Wrote and edited monthly, four-color engineering trade journal.
  • Coordinated with authors and art department to refine feature articles and layout, respectively.
  • Supervised art department in layout stage.


Jun 2005Nov 2006

Graduate - Leadership Development Program

PKF North America
Sep 1979Jun 1983

Bachelor of Arts

University of Georgia


  • Dynamic leader with success as a national/international trade/nonprofit association executive and with top-level responsibility for marketing, publishing, client/member service, growth strategies, communications, professional development and corporate sponsor and partner relationships 
  • Proven ability to drive growth and meet six- and seven-figure revenue goals attributable to product sales and service delivery at departmental, business-unit and enterprise levels
  • Recognized as a thought leader and quoted as a spokesperson worldwide on issues associated with marketing, business development, sales, niche development/specialization, industry consolidation, trends and professional services firm management/economics based on 20+ years working to help public accountants strengthen and grow their firms/practices
  • Significant experience developing CPE-qualifying programs for credentialed professionals (public accountants, attorneys, physicians, dentists, etc.), as well as managing designation and certificate programs for corporate real estate professionals (unregulated as a profession) and key services partners for domestic and international markets
  • Visionary and founder of two associations, the Association for Accounting Marketing Executives (now AAM) and ProfitCrew.
  • Award-winning business writer and marketer


Young Careers/Art Partners, High Museum of Art

Atlanta, Georgia

1986 - Present

  • Held various board-level (eight terms) and volunteer positions for 2,000-member museum guild, with responsibility for budgeting, educational programming, marketing, event management, publications and communications. 

Newsletter & Electronic Publishers Association

Atlanta, Georgia

1990 - 1999

  • Founding member of the southeastern chapter.
  • Wrote promotional letters to sell benefits of membership and meeting attendance to prospective members in the region. 
  • 1st Place award winner in "Best Spot News or Exclusive Story" in the Newsletter Publishers Foundation 1998 international awards competition.

Association for Accounting Marketing

1988 - Present

  • Founder and inaugural member.
  • Inducted to AAM Hall of Fame in 2006, one of only 15 honorees in the Association's 20-year history.
  • Chairman of 2010 National Conference committee, with 500+ attendees. Responsible for Executive Leadership educational track.
  • Served on board of directors and as chairman of public relations committee for three-year term.
  • Member of education and conference committees.
  • Contributor to MarkeTrends, a national quarterly newsletter.