Developed the corporate vision, all company branding, digital marketing, product positioning, content and public relations for B2B and B2C launch.
Strategized, developed and implemented all sales and marketing efforts, including promoting positive brand equity and increasing visibility and reach to different target audiences.
Achieved remarkable brand loyalty and frequency for products and company using social media and traditional marketing methods, as well as developed long term relationships with customers and other dotcom retail partners.
Instrumental in new product development, positioning, messaging and pricing.
Developed website, Facebook, Twitter, Linked In, YouTube, and Word Press Blog presence to maximize customer experience.
SEO:Single-handedly improved Google rank from page 34 to page 1 in six weeks in competitive “baby keepsake box” category with no ppc expenditure.
Daily monitoring of website traffic and reach with various web/ecommerce site metrics to measure goals.
Work with print, tv and radio media, including landing a 2+ minute interview on the local news and receiving an unsolicited call from the Oprah Winfrey Show.
Write all content for ads, blogs and press releases.