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Summary

Suzanne is a digital publishing consultant working with a variety of clients, from small business owners, NGOs, and NFPs, to writers who are serious about negotiating the minefield that is the digital world of publishing and social media marketing. She is also a prolific writer herself, with around 19 published books/magazines under her belt. Today her writing is largely connected to her passion projects, on topics that interest her.

As a professional writer, social media trainer/public speaker, niche market publisher & bookseller, (with a high interest in digital publishing and video marketing), online course writing and writing for small business, her experience is especially useful for her clients who want to get their messages out there and be noticed. She specialises in strategy - the most important element missing in many organisations, who tend to adopt a 'hit & miss' approach that rarely ever works.

Her clients typically have creative publishing projects, (both on and offline) and need some expert assistance and mentoring. Her strength is in applying creative strategies that don't cost an arm and a leg, to get her clients' messages/products/services out there in the ether.

Suzanne is passionate about her work and today she has the luxury of selecting the projects she'd like to take on, and this includes projects that make the most difference to most people, and those which she has personally instigated on behalf of her clients, as well as her own projects. She has a very high work ethic, (but this is because she doesn't consider her activities as work, as such), and she has the good fortune to have continually worked on interesting, creative projects in the digital environment. And continues to do so.

Currently her work includes:

Freelance Writing for a wide variety of publications, including the small business sector and the arts to help them to tell their stories. She has written for B2B magazine in Canberra, PS News, Crikey, Canberra Weekly, The Riot Act, TedX and other publications online. She blogs on business and writing at various locations and Suzanne even runs online writing courses  for those who wish to improve their own writing skills, through the http://www.canberrawritingschool.com.au.

Marketing Services Suzanne offers marketing services to emerging (and established) professional writers in Australia, through her site: http://www.suzannekiraly.com.au, and helps to expose those writers in the Not-For-Profit site she established at http://www.aussiewriters.com.au - another passion project of hers. 

She coordinates events which expose talented writers, through Aussie Writers. There is a monthly book club at the National Library, and Tales After Dark which is storytelling for grownups and an annual readers, writers and storytellers festival.

In particular, Suzanne is interested in the arts, eLearning, writers festivals, powerful storytelling (online) and creative ebook publishing, as well vodcasting/podcasting and creating amazing book trailers. She has spent the past five years developing her skills and knowledge in these specialised digital spheres. From Book Trailers, Podcasting, and Mini-Videos for a variety organisations and business owners, she can help create awesome storytelling that engages audiences.

Another bonus for her clients is that Suzanne has owned a number of businesses herself, including a publishing business, a web design business, as well as a "bricks and mortar" bookshop, along with online niche bookshops over the past fifteen years.

Suzanne's career experience to date spans the education sector, the corporate sector, the arts and NFP sector, and within educational institutions as a teacher/trainer. Her last position as an employee was with a digital PR company in Canberra, where she was employed to establish an RTO arm of their business from scratch, running social media training courses and writing online social media courses for the firm for their public sector market. Prior to that, she taught adults at the Canberra Institute of Technology for six years at night, teaching Psychology, and Communications, where she developed her skills for online course delivery

Suzanne has twenty years of teaching/training experience behind her, and is still training commercially in social media related courses as required, but nowadays she is more involved in storytelling as a consultant to organisations and in particular, to writers and the NFP sector.

Interests

Of course, Suzanne spends an average of ten to twelve hours online, pursuing all of her project related interests, but she does love books and reading (which is not unusual for a writer). She also enjoys podcasting and has a literary podcast and show on soundcloud.com/aussiewriters.

She also admits to having a guilty indulgence in playing "Words With Friends", and in the physical world, she enjoys live theatre, music and watching films that make you think!

Suzanne is a very social person and love the company of friends and meeting new people.

Work History

Mar 2011Jun 2012

Manager, Digital Education & Training

contentgroup pty ltd

Suzanne was employed as Manager, Digital Education & Training for this Digital PR Company in Canberra. Her brief was to design and deliver training courses to the firm's clients (mostly government, NGOs and NFPs), with a view to enabling them to operate their own social media, once they had been set up properly.

The social media courses she delivered there were for an eclectic range of clients. At the very highest end, it included: Attorney General's (who were setting up their National Emergency Response Centre in the event of a national disaster), Air Services (also interested in developing disaster management); the local ACT government (disaster response strategy); an international delegation of the UN Women interested in social media for promoting their causes and connecting globally; as well as executives who were risk averse and needed to understand the issues facing their organisations in the new media and how to handle them.

In the middle she had many other government departments (federal and local) who sent their communications and policy staff for training in social media for government. With an election looming at that time, she had many local government ministers and their staff through the course, in learning how to effectively run social media campaigns. She trained a few prominent local politicians there and continues to watch their social media efforts with much interest, particularly in the lead up to elections.

Added to this, Suzanne had a number of commercial organisations as clients, NGOs, NFPs and small retailers, as well as festival organisations, (such as the National Folk Festival) and peak bodies (such as the Pipeline Authority, and IPPAYPN). (This presentation was beamed out across all departments through the DEEWR Theatre media centre), and the Sports Commission, leading up to the Olympics.

Following the delivery of many, many social media training courses in the training room at the company, it was decided it was time to create an online learning portal and to create some online courses for clients who were time poor and preferred accessing the social media training in an online context.

Suzanne left the company in June, at a time of great change, and because she felt that she had fulfilled her brief at the company, and others could continue the work that she had begun, which she believes they are still doing today.

She decided it was time to look for a new challenge. Preferably involving creative publishing projects online and offline;  projects that she could be passionate about and which would benefit the most people. Suzanne was finally keen to go freelancing for a few years.

20052010

Teacher - Bruce Campus

Canberra Institute of Technology

Suzanne was employed as a teacher with the Vocational College at the Bruce campus for six years, mostly at night, except for 2010, when she completed a twelve-month contract as a full-time teacher.

Her subjects were English, psychology, communications, as well as being the AST Coordinator for the students enrolled in the Yr 12 program. She thoroughly enjoyed this position, especially in terms of learning how to operate Moodle, for the blended learning that is so vital in education today, and where she could offer her students such a rich experience.

Unfortunately, due to the competition with Universities offering similar courses at the time, the enrolments in the academic end of the cohort were declining and Suzanne could see the writing on the wall for per-tertiary studies, so she accepted a position with the PR company when she was head-hunted and recommended, without having applied. The offer was very interesting and came at an opportune time.

Suzanne still keep in touch with her ex students, many of whom are really blossoming and following their passions. She really enjoyed her time at CIT.

20012006

Manager/Owner

Creative Knowhow

Suzanne jointly ran this web design business with her ex-husband), for a period of six years from the beginning of 2001, mostly part-time, next to her paid employment.

Using a number of contractors, (both front-end and back-end), they built web sites for small businesses who were just discovering the benefits of having an online presence.

Of course this was in Web 1.0 terms, and the web sites were mostly static, as online brochures. 

But the work was most interesting and allowed them to create some good websites and her creativity and her husbands IT skill, led them to win a Golden World Webbie award, which they were very proud of in those early days online.

The business changed dramatically when her partner left, however, and Suzanne turned it into a publishing company, going back to the written word and the milieu she was most competent in, with a view to taking on digital book publishing projects in a big way.

Portfolio

Education

20052012

Cert IV Workplace & Assessment Training

Positive Outcomes RTO

This certification is important and nowadays mandatory, if one is to teach in the VET sector.

Suzanne did this course in 2005 and upgraded her qualification in 2012, in line with current developments in the VET Education sector.

Mar 2008Nov 2009

Master of Creative Writing

University of Canberra

This was a very interesting course delivered online. It really peaked Suzanne's interest in online learning, as she could see that it was a matter of the tutors understanding this mode of delivery in terms of whether the experience was a rich experience, or one that did not ignite the enthusiasm of the students.

It was through this course that she acquired knowledge about online learning experiences, and how best practice operates in other parts of the world.

Some units were focused on online writing as well, and this was highly enjoyable for Suzanne. as it combined two of her biggest passions: writing and the internet.

19781992

BA Arts (Languages)

University of Sydney

Suzanne commenced this Arts degree at Sydney University and later transferred to the Australian National University, as the family moved to Canberra at that time.

She enjoyed studying foreign languages and for a time (early in her career) she taught foreign languages in high schools. Bahasa Indonesia was her first language of choice, then German and a little French. Finally English as a Foreign Language.

The study of a foreign languages teaches you more about your own language and she felt that these studies helped her to understand English, and later, with her teaching of English and  and studying the teaching of English As A Second Language, through her Grad Dip TESOL..

19881990

Grad Dip TESOL

University of South Australia

Suzanne studied this TESOL course whilst she was teaching on Christmas Island as a remote course offered by the the University of South Australia in the days before the internet.

The course was interesting and served to help Suzanne in teaching the students in her classes on Christmas Island, the majority of whom were all Chinese, Malay or Indian and for whom English was a second language.

19881990

Diploma of Teaching

University of Canberra

This was Suzanne's first educational qualification at the beginning of her working career.

She was initially a primary school teacher for the first three years of her teaching career, progressing to high school, college and then later, tertiary teaching.

Skills

Teaching/Training/Presenting

Suzanne was a teacher/trainer and presenter for many, many years and she believes it's a calling, which she was born to.   She loves developing courses, or projects, delivering them and then monitoring the results with all of the stakeholders/students/clients.

She enjoys creating learning experiences that really make a difference with her students.   As an educator, not only do you get to make a difference to others that matters, but you also stay fresh and learn from your students.

It's not only rewarding but highly satisfying. She still loves it, even after many years' of practice.   Suzanne's teaching career has taken her from K-12 in schools, as well as tertiary institutions, and commercial training for adults in private enterprise. Her experience is both broad and deep. And she believes, it also enhances her leadership skills.

Online Course Writing

Suzanne have created several online courses to date. Three writing courses presented through the Canberra Writing School (see portfolio) and four for contentgroup on social media (see portfolio).   She really enjoys the challenge of bringing her knowledge of pedagogy,  online content writing and storytelling, as well as Learning Management Systems.   Her skills are constantly evolving in this field, as does the field itself!  

Whilst it is not possible for anyone to be totally au fait with all of the developments in technology and eLearning, Suzanne likes to think that she is at the top end of keeping abreast of developments as they occur.

Publishing

Suzanne is a prolific publisher, of both tradition and digital works and she  has  worked on many, many projects including books, web sites, magazines, book trailers and other films, as well as a variety of commercial advertising products. and not-for-profit publishing activities.

Her creativity is an asset in the publishing industry and her intense interest in online publishing makes her continue to develop her skills and knowledge to help her to become a more sophisticated publisher. Suzanne has learnt much over the years (both from her own mistakes and from her successes, of which there were a few) and it's a case of the more you know, the more you realise you still have to learn.

So she tries to keep up-to-date and fresh, as much as is possible in this busy digital world we live in..

Editing

Suzanne has edited fiction, education and creative writing projects and publications. She would consider herself to be very proficient in this skill.   She has edited (and project managed) the four Litlinks books produced by the ACT Association of English Teachers from 2008 - 2011 and can be seen at www.actate.org.au/litlinks. (See portfolio)  

Along with these, she has edited (and published) several books now, including Nightmare in Alice Springs, which was her first project (see portfolio).   She also edited Light in Dark Corners by Gary Hampton (see portfolio)   When she worked for contentgroup pty ltd, she edited a number of government documents, including press releases and content for government and commercial websites, including writing website analysis reports and SWOT reports.

Nowadays, working with writers, her editing skills come in very, very handy and she has edited numerous books now for a number of her clients, including a bit of "ghost writing" for some as well.

Writing

Suzanne is a prolific and proficient writer. She has  been published by well known publishers, such as Cambridge University Press, as well as through her own publishing company, Kirrily King Publishing.   Suzanne has to date published some 19 resources for the education market, mostly in language acquisition, and her most recent writing contract was in 2011, where she co-wrote a textbook for high school English students in response to the new Australian National Curriculum, for Cambridge Press.   This book can be purchased through the Cambridge University Press, is popular and selling very well at present.    It was a most stressful project (because of deadlines), but an enjoyable collaborative publishing project at the same time.

My last book was for the small business sector and released in August 2016. It can be purchased through the book website at www.canberrabusinesssuccessstories.com

Marketing

Suzanne has become (of necessity) a highly proficient results-oriented marketer/strategist for both her own services, and for those of her clients.

Social media is a specialty and she is proficient on a number of platforms. But her main attribute in terms of social media marketing (and traditional marketing for that matter), is strategy.

Many marketers are proficient with the tools, but gaining results is what counts the most. At the end of the day, social media can be a real quagmire and often, a time waster of mammoth proportions.

All social media efforts in marketing are measured through analytics and her creativity allows her to think laterally for gaining the best results. There is never a "one size fits all"  according to Suzanne.

Having been online since 1997, (when she also sold her first book) and followed the digital revolution as an avid participant, though no expert (is there even such a thing?), Suzanne does know more than many about the online world.

Practical strategies that are measurable through ROI are her main focus here, and she is not afraid to abandon a strategy that isn't working, to try something completely different until  the mark is hit - the goal they are seeking, for whatever project she may be working on, for herself, or for her clients.