Manager, Digital Education & Training
contentgroup pty ltd
Suzanne was employed as Manager, Digital Education & Training for this Digital PR Company in Canberra. Her brief was to design and deliver training courses to the firm's clients (mostly government, NGOs and NFPs), with a view to enabling them to operate their own social media, once they had been set up properly.
The social media courses she delivered there were for an eclectic range of clients. At the very highest end, it included: Attorney General's (who were setting up their National Emergency Response Centre in the event of a national disaster), Air Services (also interested in developing disaster management); the local ACT government (disaster response strategy); an international delegation of the UN Women interested in social media for promoting their causes and connecting globally; as well as executives who were risk averse and needed to understand the issues facing their organisations in the new media and how to handle them.
In the middle she had many other government departments (federal and local) who sent their communications and policy staff for training in social media for government. With an election looming at that time, she had many local government ministers and their staff through the course, in learning how to effectively run social media campaigns. She trained a few prominent local politicians there and continues to watch their social media efforts with much interest, particularly in the lead up to elections.
Added to this, Suzanne had a number of commercial organisations as clients, NGOs, NFPs and small retailers, as well as festival organisations, (such as the National Folk Festival) and peak bodies (such as the Pipeline Authority, and IPPAYPN). (This presentation was beamed out across all departments through the DEEWR Theatre media centre), and the Sports Commission, leading up to the Olympics.
Following the delivery of many, many social media training courses in the training room at the company, it was decided it was time to create an online learning portal and to create some online courses for clients who were time poor and preferred accessing the social media training in an online context.
Suzanne left the company in June, at a time of great change, and because she felt that she had fulfilled her brief at the company, and others could continue the work that she had begun, which she believes they are still doing today.
She decided it was time to look for a new challenge. Preferably involving creative publishing projects online and offline; projects that she could be passionate about and which would benefit the most people. Suzanne was finally keen to go freelancing for a few years.