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Work experience

May 2011Present



Social media, Web 2.0, personal technology and nonprofit executive reporter for newly formed WashingtonExec blog.

Nov 2009May 2011

Communications & Development Director

Mid Valley Mentors
  • Marketing & Communications: Creation and implementation of comprehensive strategic marketing plan designed to raise brand awareness and recruit volunteers utilizing advertising, strategic partnerships, social media marketing, direct mail campaigns and word of mouth referrals. Rebranded organization, facilitating an effective transition within two months. From January 2010 – January 2011, tripled the number of new mentor applications received per month.
  • Partnership Development: Working with Marion County Board of Commissioners, Sheriff’s Office, Chemeketa Community College and Mid Willamette Valley Community Action Agency to develop and implement a communications strategy to support all partners involved in the Marion County Reentry Initiative.Working to develop partnerships with many local organizations to support volunteer recruitment efforts.
  • Development: Facilitated over 100% revenue growth in the flagship annual fundraiser in 2010 and 30% continued growth in 2011.
Feb 2008Oct 2009

Director, Program & Business Development

Mid-Atlantic Venture Association

Responsible for programming, client relationships, strategic partnerships, new media communications, web strategy and business development.

  • Marketing & Communications:Performed job requirements for titled position in addition to Director, Communications & Marketing position for nine months. Developed and implemented marketing and communications plan including design and distribution, meeting attendance goals for monthly events and for our flagship venture conference titled Capital Connection. Responsible for production of new marketing material in house and working with outside vendors. Hired and managed outside public relations vendors to develop and implement communications and public relations strategy for Capital Connection ’08 conference.
  • Web Strategy: Managed two new website proposals, vendor selection, and currently directing website build process.First website completed: . Developed and implementing new media strategy for both public relations and marketing purposes.
  • Programs:Responsible for program content including topic development, booking and handling speakers for monthly events and Capital Connection conference.Re-launched ALPHAConnect program working with universities, serial entrepreneurs and early stage investors.Facilitating selection process between university invention submissions and investors.Developing CEOConnect program designed to build a bridge between the entrepreneurial and investment communities.
  • Business Development:Maintaining relationships with existing members and sponsors, soliciting new participation and financial support from investment and professional services communities, and pursuing strategic partnerships.
May 2005Dec 2007

Director of Marketing & Events, Executive Director, The New New Internet


Managed, set agendas and precedents for four successful conferences titled “The New New Internet” (TNNI) with over 1800 attendees and earnings nearing $1 million over 2 years.

  • Content:Developed 3 rich content tracks on Web 2.0 topics for both public and private sectors ranging from 2nd Life in Government to Software as a Service. Also developed content tracks for two IPv6 conferences and 3 executive training seminars.
  • Participants:  Confirmed and managed well over 100 speakers from all over the country.Secured 60 exhibitors and directed exhibiting procedures throughout conferences.Negotiated and delivered on all aspects of sponsorship packages.
  • Marketing:  Directed and managed all aspects of marketing and PR including radio, print, email, internet, telephone and in-person efforts.Aligned internal and external marketing efforts to maintain message and focus.Established strategic partnerships with organizations and companies.
  • P&L:  Secured and delivered on over $200,000 in sponsorships. Direct responsibility for all event related expenses from hotel to website development, to internal team and part time employee assistance. Created sponsorship pipeline and managed outreach and follow-up.

Before TNNI as Director of Events & Marketing, responsibilities included all logistical and marketing efforts for 2 -4 events per month. Topics and speaker varied from largekeynote events with public figures such as formerCongressman Tom Davis, VA Secretary of Technology Aneesh Chopra, and other business luminaries, to series event like the Government IT series featuring CIO’s & CTO’s from agencies like DHS, HHS, GSA,DOC, FEMA, DIA, and FEMA.

Nov 2004Mar 2005


Chef Geoff's Downtown
  • Supervised, trained and motivated 50 person team.
  • Managed $50,000 annual supplies budget.
  • Designed and implemented an effective guest relations protocol.
  • Managed charitable donation applications and fulfillment.



With significant experience editing, designing and managing design and advertising vendors, I am a creative thinker with an artistic eye that can manage, drive and/or outsource most collateral, brand and web focused design projects.
Software Programs and Web Platforms
Having grown up in the age of computers, most of this comes naturally to me. I am an early adopter of new technologies and relish in the opportunity to learn a new platform or program.   I have led and worked with teams on building new websites, newsletter formats and a CRM database.   I am proficient in all of the following applications and independently learn new applications quickly and easily.   Microsoft Office Suite Adobe Creative Suite Basic HTML FrontPage   Avectra Netsuite Salesforce Wikis   LinkedIn   Plaxo Facebook Twitter Yelp Wordpress   iContact Constant Contact Google Analytics Google Docs Google Adwords    
Corporate, Event and Web Marketing
I indicated advanced as my proficiency level not because I do not deserve rockstar in many regards, but because marketing best practices change so quickly and require such vigilance in identifying and adapting to trends that I don't believe anyone who does not focus 100% on a specific subset of marketing can be a "Rockstar."  I have always worn many different hats, but marketing and communications have always been an essential function of my professional responsibilities for the past five years.   I believe my greatest strength to be the ability to adapt with the marketing environment as it constantly changes.  As each and every company has different resources and philosophies that require a marketing professional to reach any given number of goals in any given number of ways, the ability to adapt is essential to success in marketing.  
Event Planning
From intimate dinners with fortune 500 CEOs to large multi-day technology conferences, I am an expert event planner.  With a keen eye for details and exceptional organization I am able to orchestrate the event experience from first impression to last accommodating the various needs and expectations of everyone involved including guests, hosts, speakers, sponsors, exhibitors, press and volunteers.   Beginning in college planning social functions for my sorority, I discovered a natural knack for planning events when I was given a larger responsibility for a series of activities involved in an annual weeklong function. Developing content (in this case entertaining skits, team strategies, costumes and uniforms), organizing logistics (materials needed, times/places to practice, instructions for participants, moving supplies and people and entry requirements), and leading teams (for 5 different events, this required organizing, leading and motivating approximately 50 people) all came naturally in this first large scale foray, and I was hooked on the adrenaline rush that is event planning.   After a few weddings for friends and private events for restaurants, I decided to dive headfirst and seek out an event planning focused job after moving to Washington DC.  Here I was fortunate to find ExecutiveBiz, a start-up e-magazine and membership organization for executives in the DC area that was looking to develop an events program.  Over the next few years I worked with the President to perfect the formula for our organization's particular brand of events.  We became known throughout the local business community to have the highest quality functions, we were the gold standard in executive focused business breakfasts and lunches featuring speakers, panels, or moderator led discussions.  I ran events "from soup to nuts" meaning content development, speaker acquisition, event logistics, marketing, attendee management, web strategy and on-site management.  These events ranged in size and scope from very small to very large and featured some incredible speakers such as: Ted Leonsis of AOL, The 2nd Secretary of Homeland Security Michael Chertoff, VA Governor Tim Kaine, VA Secretary of Technology Aneesh Chopra (now Federal CTO) Former HP CEO Carly Fiorina, XM Satellite Radio President Hugh Panero and countless more CEOs of large locally headquartered companies.   With a solid reputation in the business community, the President decided to launch a conference series based on two of our most timely and successful programs.  It was my job to figure out what that meant logistically. Together we built a brand new conference series featuring IPv6 and Web 2.0.  WIthout experience running conferences, I certainly made a lot of mistakes, but in the end, the people who mattered (i.e. the speakers, the sponsors, and the guests) were unaware of any glitches in the program.  I was able to bring in such luminaries as Michael Arrington of Tech Crunch, Om Malik of GigaOm, Jeff Barr of Amazon and Ray O. Johnson of Lockheed Martin among many others to speak at these conferences.  For the West Coast bloggers, it was the first time they had ever travelled to the mid-Atlantic for a web conference.  We put a stake in the ground for the Internet technology community in the mid-Atlantic.    In 2008 I was offered a position that  focused more on the programming and business development at the Mid-Atlantic Venture Association (MAVA).  Here I also managed marketing for some time, ran small events independently and ran several committees for the large conferences including programming, sponsorship and marketing.  I had the opportunity to learn conference best practices as they had been running Capital Connection for more than 20 years.  I also had an opportunity to work on a golf tournament and learn a lot about the life sciences and technology industries from the perspective of a venture capitalist.   Honing my event planning skills in a C-level executive focused environment has taught me a very valuable skill, and that is how to treat a VIP like a VIP.  As a result I have maintained that when handling events, every person involved is a VIP, whether or not they have a C-level title.  This philosophy gives me an edge over most other event planners, and that is a polished professionalism that treats every party involved in the process with the utmost care and professionalism.  Given the frenetic nature of events, this requires more than grace working under pressure, it requires a rigorous dedication to providing the absolute best service at all times, not matter what.



Energetic, professional self-starter searching for great opportunity in an innovative company filled with smart, interesting people to utilize my expertise in marketing, communications, project management, event planning, operations and program development.  Resourcefulness and creativity are my fortes.  I always strive to approach projects with a fresh perspective and creative eye to find innovative solutions.  I bring to the table strong interpersonal abilities that allow me to work effectively with those of technical and non-technical backgrounds.



Web Technology

Cloud Computing

Social Networking

Green/Clean Technology

Non-Profit Management, specifically for environmental or social justice organizations.

Environmental Advocacy

Homeless Advocacy and Programs

Protection and Preservation of Rivers, Lakes and Oceans

Protection of Natural Plant and Animal Habitats

Organic Farming

Event Planning 

Corporate Events Green Catering Green/Organic Restaurants


Travel, Cultural Learning, Hiking, Backpacking, Yoga, Running, Local/Organic Food, Gardening/Farming, Photography, Painting, Sculpture, Public Art, Classic Plays, Opera, Musicals, Live Music, Wine Tasting