Susie Hurst

• Collaborating with various Canadian and U.S.-based television production companies of lifestyle programming
• Work with companies to create, communicate and implement strategic initiatives that strengthen their brand-positioning
• Provide innovative and personalized interior design and styling solutions for television production and residential clients
• Research products and design trends; identify opportunities to promote various brands within production projects

• Researching and assisting with the development of multi-media home décor and interior design projects for HGTV’s Cheryl Torrenueva (Colin & Justin’s Home Heist; Restaurant Makeover; Restaurant Impossible)
• Identified and initiated opportunities for strategic partnership development with industry leaders within Canada & U.S.
• Ensured all projects adhered to the Cheryl Torrenueva brand; managed lifecycle of design projects; interior styling of residential and commercial projects

• Responsible for identifying and developing relationships with new suppliers; created opportunities to utilize and place supplier products within the production
• Worked with suppliers to ensure brand integrity; negotiated contra agreements and contracts as necessary
• Selected materials and finishes as required; interior styling of residential room settings for filming
• Coordinated internal teams to implement strategic vision; managed project details between design department, construction and Producers; worked with Directors to include design details in segment shooting

This role worked directly with the buying office, public relations, special events and external advertising agency to analyze, plan, manage and execute a strategic marketing campaign.

• Managed planning and implementation of marketing brand strategy for the Home Outfitters banner
• Worked with buyers and vendors of Bed, Bath, Kitchen and Décor to identify cross-promotional marketing opportunities
• Developed communications campaign for new product and brand launches
• Creative Manager of all external advertising (print, radio, television)

• Team leader of strategy development; catalyst for strengthening and expanding client relationships
• Managed a team of 4 account managers and coordinators, acted as main point of contact for national and regional corporate accounts
• Worked across internal departments (media buying, interactive, public relations) to offer multi-disciplinary solutions to grow clients’ business

• Worked with client groups within the Buying Office of Bed, Bath, Kitchen and Home Décor categories to plan monthly advertising
• Utilized an understanding of financial objectives to identify liabilities and conduct gap analysis within each business group's advertising productivity targets
• Provided sales generating solutions as required