Smart Online Strategy
I consult with business owners to plan a strategy so that they can be found online. We use a combination of Web Development, Search Engine Optimization, Social Media Marketing, Blogs, Lead Capture, Article and Video Marketing.
My role involves implementation of the strategy and project management of online assets. I outsource to a technical team for the build, advise on content, write copy and offer search engine optimization to generate traffic. I plan and manage social media profiles and campaigns.
Current projects include: Stage 1 Social Media Consultation with One Agency a Real Estate group
They have 25 agencies and are growing rapidly. I am working with HQ on their campaign. I recently gave a presentation on Social Media and Online Marketing at their conference. My business is now their preferred supplier for Online Marketing, Social Media Strategies, SEO and implementation of those strategies.
Recent projects include:
• Aria Inc - a San Francisco based supplier of productivity, CRM and marketing tools for radio sales professionals.
My role: Writer. I worked with the co-founder, Michael Tate to write and produce ongoing content for blogs and newsletters for their websites.
• Morgans Fine Foods - a catering and fine food retailer.
My role: To consult over Social Media strategy and a Facebook Page. They had no web presence and required branding, copy, design, photography plus education in the Facebook user interface. I project managed, shot the photographs, wrote copy and educated the owners, outsourcing the design and coding.
I have worked with numerous small businesses on very similar projects.
• Executive Electrical - supplier of electrical fit-outs to large corporations.
My role: Website Consultant, Copywriter and Project Manager. I was appointed by the BDM to manage a web design project that was rapidly going over budget and beyond deadline. My work included writing copy, restructuring the navigation and implementing strategies to engage customers.