Printing tool Download PDF

Susanne Banks

Corporate Sales Manager


Pivotal Sales Manager offering over 10 years of experience in implementing successful sales strategies and motivating highly galvanized teams to produce significant bottom-line results. Distinguished background in recruiting and developing “A Players” to drive revenue and market share.   Perfect mix of shrewd and savvy business acumen and creativity required to execute effective sales strategies and optimize market opportunities. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while always maintaining trust.

Work experience

Jun 2008Dec 2010

District Manager

Japan Tobacco International                                                                       Nashville, TN
  • Hired to oversee the entire state of TN-a new expansion market
  • Responsible for hiring my entire district sales team via effective territory deployment implementation strategies while developing new distribution channels to increase market share
  • Prospected aggressively and cold called potential accounts in key markets, creating aggressive Sales & Marketing Plans(advertising, promotional and business development goals) for targeted distributors
  • Increased distribution 306% by opening 312 new stores from Q208-Q210, which resulted in $231K additional promotional funds invested in new business
Aug 2007Jun 2008

Area Manager

Bluegreen Corp                                                                                                  Nashville, TN
  • Coordinate and negotiate contracts for regional events and tradeshows
  • Recruit, train and develop sales team
  • Enforce standards including minimum sales standards, visuals, collateral, dress code and lead collection
  • Develop a distribution calendar that maximizes efforts in all local and feeder markets
  • Document all marketing projects on an ongoing basis and provide complete event recap
Sep 2001Jul 2006

Unit Manager

Philip Morris U.S.A                                                                                                   Austin, TX
  • Accountable for volume and share growth in 800+ retail accounts representing $90 Million in Annual Sales
  • Increased $2.8 Million in sales revenue from 2001-2002
  • Grew local market share +1.5% from 2Q03 vs.2Q04
  • Managed and developed the skills of six Territory Sales Managers through in-field training and demonstration
  • Maintained 100% retention rate by motivating and effectively managing my team
  • Facilitated monthly business meetings to provide direction on current and future goals
  • Skilled developing business plans, exceeding sales goals and leading a high-quality team
  • Unit lead both District and Section in all new brand distribution objectives/results
  • In four months, turned Unit 10 from the worst performing Unit to one of the most successful
  • Built partnership with major Key Account representing over $16 Million in Annual Sales by developing, selling/executing division specific strategies resulting in +2.3% share growth
  • Managed entire Part-time personnel resource - liaison between outside Marking Firm Project Manager and my District. Recognized for increasing productivity results and overall effectiveness of the program after first year of management
  • Served on Section Recruiting team responsible for the interviewing/hiring of both University relation candidates and experienced hires
Oct 2000Sep 2001

Sales Development Associate

Philip Morris U.S.A                                                                                          Des Moines, IA
  • Collaborated with Mgmt Team to improve skills needed to develop the organization
  • Responsible for training and developing four Territory Sales Managers
Jun 1999Oct 2000

Territory Sales Manager

Philip Morris U.S.A                                                                                              Iowa City, IA

  • Grew market share +1.6% in 135 retail accounts and +13.0% in local Key Account
  • Developed territory specific market strategies to effectively penetrate new and existing markets
  • Negotiated and sold contracts to independent and chain accounts
  • Sold, executed and managed merchandising programs, promotions and new product introductions
  • Trained and supervised part-time merchandiser on a weekly basis

Management Training 

Philip Morris U.S.A. - Workshops and Seminars

                • Sales Manager Learning Center (two)
                • Solution Selling Workshop
                • Leadership Skills Development Course (two)
                • Behavioral-Based Interviewing / Recruiting Classes
                • New Unit Manager Workshop
                • Sarbanes-Oxley Compliance Training
                • Anti-Harassment Training
                • Stephen Covey Leadership Seminar

Special Projects / Recognition

                • Focus group member: revised Section measurement template used to monitor 2000 business objectives
                • Nominated member of Region AdvisoryCouncil responsible for leading change within the organization by educating, preparing and clarifying new ways of doing business - 2000 thru 2002
                • Solution Selling Achievement Award - 2000
                • Facilitator/trainer for Philip Morris sales force transition from Macintosh to IBM computers - 2001
                • Creative POS marketing contest winner -2000
                • Personally recognized by Section Sales Director for 100% penetration of new brand - 2001
                • Recognition of Excellence Award - 2002
                • National Leadership award winner, nominated by manager - 2003
                • Key player in the planning of most all District, Section and Region Events - 2000 thru 2006


Sep 1995May 1999

Bachelor of Arts, with Honors

University of Missouri-Columbia