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Guiding Principles

As a communications professional, I can promise you that I am committed to excellence in everything I do.  The following principles have guided my actions throughout my career as I fulfilled my responsibilities to employers, clients, colleagues and the community. 

I conduct business with integrity, striving to be consistent and transparent  while providing exceptional work.  I recognize that employers and clients place a great deal of trust in me and my colleagues, relying on us to protect sensitive and confidential information.  I work hard to earn and retain that trust and promise employers and clients that my first responsibility is to them – ALWAYS!

I have led teams of independent consultants and communications professionals with a broad range of expertise in the many disciplines that come together to produce well-executed communications campaigns and business development programs - writers, PR and social media experts, graphic designers and web developers.  I am committed to providing team members with challenging work, fair compensation, clear direction and respect for their contributions.

We are an integral part of the community in which we live and work.  As such, I not only encourage colleagues, employers and clients to take an active role in the community – I lead by example. 

Community Involvement

From childhood, I have believed in being actively involved in the community. Rather than list all the organizations that I have supported through time or financial commitment, I would like to highlight some of those efforts that have been most rewarding. Serving as president of the board of directors of St. Bernard School for Exceptional Children – a private nonprofit school for developmentally disabled children, and being part of the executive committee of the PTA were especially fulfilling roles. 

Current activities include:

  • Association for Corporate Growth, VP Marketing - Orlando Chapter   
  • Florida Public Relations Association (FPRA), VP Accreditation/Certification - State Board, Past President - Orlando Area Chapter
  • FPRA Counselors Network, Member
  • Seminole Advisory Board Council - Volunteer Advisory Board
  • Orlando Inc., Member
  • Corporate Responsibility Association, Member

Work History

Jan 2014Feb 2015

Director of Corporate Communications

Orange Lake Resorts

 Responsible for strategic planning and team of 7 direct reports including writers who provided all content creation for projects ranging from sales and marketing to internal and executive communications; public relations and social media professionals who focused on enhancing and protecting the brand reputation, and a community relations team that implemented initiatives aimed at increasing employee engagement across all 12 resorts, enhancing brand reputation and providing direction/resources to resort management.

  • Established structure for enhanced internal communications channels aimed at engaging more than 3,000 employees throughout the United States, rebranding existing channels and providing direction for creation of employee TV channel and launch of new, robust Intranet.
  • Developed crisis communications plan and resources, created media training tools for resort management, worked closely with senior executives and legal counsel, providing direction and key messaging in response to issues, served as media spokesperson and trained nearly 65 resort managers and staff in crisis communications. Deflected unfavorable media scrutiny in many sensitive situations, including the termination of more than 200 employees at a newly acquired property, several guest deaths and an Ebola scare, which prompted the local health agency to isolate employees, guests and emergency first-responders.
  • Directed creation of focused corporate social responsibility (CSR) platform to more efficiently manage donation requests and $300,000 CSR budget. Internal campaign to raise money for breast cancer awareness engaged nearly 1,000 employees across all 12 resorts and raised $17,000 exceeding previous year by 61%.
  • Worked closely with senior executive team to onboard and brand 2 newly acquired resort properties, providing key messaging for all stakeholders and identifying/mitigating risks to company’s reputation.
  • Led strategic direction of public relations and social media team, integrating PR into marketing strategies to support objectives of several business units including HR, rental, sales and referral marketing. Earned media coverage through 11 articles in 4 trade publications and more than quadrupled Facebook likes to 20,000+.


Sep 2008Jan 2014


EnSpire Communication Consultants

Core Services Strategic Planning

Creativity permeated everything we did and everything we did was guided by a strategic communications plan that focused on business development objectives.  Before developing a plan, we performed an in-depth communications audit.  These findings, along with competitive intelligence, client research and an understanding of the organization’s goals, allowed us to prepare a plan that included measurable objectives and a timeline for implementation.   

Project Management

Every strategic plan requires effective implementation and yet, not every organization has in-house resources with the time, experience and skill to manage every project. 

This is where EnSpire Communication Consultants excelled.  We specialized in assembling the talent and managing the processes that resulted in communications initiatives that drove business development objectives.  Whether publishing a newsletter, planning a retreat or launching a Web site, we  managed the project from concept to completion. 

Creative Direction

When an organization had a need to visually communicate a message they relied on EnSpire to assemble the right team and provide creative direction.  We  guided the work of graphic designers, video editors and Web masters in order to produce designs that communicated key messages through print or interactive applications.

Your Brand is Your Promise.  We approached each creative project with the belief that a brand is much more than a logo or the look of the latest ad campaign – it’s the promise you make every day to your employees, your customers and your stakeholders. 

Our expertise included refining an organization’s brand to reflect its promise – providing direction for logo development, collateral redesign and advertising.  That does not mean we were an advertising agency or a marketing firm.  Rather, we took the care to do the research and then provide guidance to the people that created ads and collateral materials, resulting in message-driven design focused on business development objectives.       

Public Relations

The term “Public Relations (or PR)” has evolved to encompass many disciplines including media relations, public advocacy, community relations, event management, crisis communications and on and on … 

So … what did we do?  First and foremost, we did not put into practice programs that rely on propaganda and spin.  Rather, we helped organizations open channels of communication with key stakeholders.  

Communication, by its very definition, is an exchange of information.  It’s a two-way conversation that takes place between an organization and its employees, its customers, its stockholders and others.  We communicate to build relationships.  We communicate to relay important information.  We communicate to establish unity and cooperation. 

Our experience lies in creating strategic communications plans that met the business development objectives of our clients and then identified those PR tactics that would accomplish a return on investment. 

Our depth of knowledge and expertise covers:

  • Internal and External Communications
  • Interactive Communications
  • Community Relations
  • Public Advocacy
  • Issues Management and Crisis Communication
  • Media Relations
  • Event Management
  • Collateral Materials
  • Advertising Content
  • Newsletter Development


Catholic Hospice

Providing responsive end-of-life care to patients and families in Miami-Dade, Broward and Monroe counties. 

Children's Home Society of Florida

Nationally accredited since 1982 by the Council on Accreditation (COA), 14 divisions blanket the state of Florida, with nearly 2,000 dedicated, trained staff members delivering child-focused, family-centered care. 

Girl Scouts of Citrus 

Serving more than 18,000 girls and 8,000 volunteers in Brevard, Lake, Orange, Osceola, Seminole and Volusia counties in Central Florida. 

Mik Jacobs Inc.

Produces original live programming for corporations, museums, theaters and schools, primarily focused onSTEM educational programing. 

Rumberger Kirk & Caldwell

A law firm with 75 trial attorneys and offices in Orlando, Miami, Tampa, Tallahassee and Birmingham, representing corporate clients throughout the United States. 

YMCA of Central Florida 

A powerful association of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social


Communications Strategist

Curley & Pynn

While at Curley & Pynn, my chief responsibility was to provide counsel to executives in the areas of corporate communications, reputation management and social responsibility.  In this role, I developed strategic, research-based plans and guided implementation through the management of teams of professionals including creative designers. 

One of the activities I engaged in was the development of new business by managing proposal preparation and new business presentations.  I was also responsible for identifying new services for existing clients, resulting in an increase of new client business of up to 179 percent.

A responsibility I thoroughly enjoyed was mentoring junior staff members, providing them with increased opportunities to grow and enhance their level of experience. 

Industries served include:

  • Civil Engineering and Land Planning
  • Social Service Agencies
  • Public Utilities
  • Law Firms
  • Philanthropic Organizations
  • Internet Service Providers
  • Produce Growers Association
  • Real Estate

Projects managed include:

  • Internal Communications Programs - led meetings for groups of client employees and managed development of internal tools including employee newsletters;
  • Marketing Campaigns - developed and managed creative direction for campaigns that included Web site development, print advertising, direct mail, social media and publicity;
  • Corporate Re-Branding - managed research, creative direction and strategic roll-out in major re-branding efforts, including logo design, collateral materials, interactive and print;
  • Public/Legislative Outreach Campaigns - developed strategy and managed components including including editorials, event management and interactive outreach (Web site, e-mail campaign, etc.);
  • Crisis Communication - Developed critical messaging and media engagement intended to keep issues from escalating into full-blown crisis mode;
  • Media Relations - press releases, pitches and meet-and-greets resulting in established relationships and coverage in mainstream and trade media;
  • Professional Development Seminars - presentations aimed at enhancing the careers of client employees through continued learning;
  • Newsletters - managed creative direction and content develolpment;
  • Event Management - initial planning and onsite management; and
  • Community Outreach - developed signature programs designed to educate and engage employees and the community leading to positive media coverage and enhanced community relations.

Marketing Communications

Broad and Cassel

During my tenure at Broad and Cassel, a state-wide full service law firm, I worked directly with the Director of Business Development and Communications to develop and implement strategic plans for seven offices and more than 170 attorneys within a variety of practices and industries. 

As an integral member of the marketing team, I was personally responsible for launching a regional cross-selling initiative which immediately showed a significant ROI.  Another project was the creation of a seven-tier professional development program which provided guidance for attorneys at various levels regarding specific steps that would enhance their business development. 

Serving as the primary in-house consultant to attorneys on marketing and internal/external communications, I coordinated outside resources which included two public relations firms, graphic artists, printers and others.  Responsibilities included managing various marketing and public relations initiatives including:

  • competitive intelligence and client research;
  • creative direction and content development for announcements, newsletters, advertising, collateral, direct mail, Web site, intranet and extranet;
  • preparation of winning responses to Requests for Proposals (RFP);
  • event planning, including client seminars and the firm retreat;
  • and positioning attorneys as experts with targeted media, resulting in article placement in trade publications.

Marketing Coordinator


As a member of the marketing department at EDSA, an international land planning and landscape architecture firm, I prepared and implemented a detailed marketing plan for the Orlando office, managed participation in industry trade shows and developed winning proposals in response to RFPs.



Bachelor of Arts, Advertising and PR

University of Central Florida

Pinnacle International Honor Society


Certified Public Relations Counselor

Florida Public Relations Association

Accredited in Public Relations

Universal Accreditation Board