Core Services Strategic Planning
Creativity permeated everything we did and everything we did was guided by a strategic communications plan that focused on business development objectives. Before developing a plan, we performed an in-depth communications audit. These findings, along with competitive intelligence, client research and an understanding of the organization’s goals, allowed us to prepare a plan that included measurable objectives and a timeline for implementation.
Every strategic plan requires effective implementation and yet, not every organization has in-house resources with the time, experience and skill to manage every project.
This is where EnSpire Communication Consultants excelled. We specialized in assembling the talent and managing the processes that resulted in communications initiatives that drove business development objectives. Whether publishing a newsletter, planning a retreat or launching a Web site, we managed the project from concept to completion.
When an organization had a need to visually communicate a message they relied on EnSpire to assemble the right team and provide creative direction. We guided the work of graphic designers, video editors and Web masters in order to produce designs that communicated key messages through print or interactive applications.
Your Brand is Your Promise. We approached each creative project with the belief that a brand is much more than a logo or the look of the latest ad campaign – it’s the promise you make every day to your employees, your customers and your stakeholders.
Our expertise included refining an organization’s brand to reflect its promise – providing direction for logo development, collateral redesign and advertising. That does not mean we were an advertising agency or a marketing firm. Rather, we took the care to do the research and then provide guidance to the people that created ads and collateral materials, resulting in message-driven design focused on business development objectives.
The term “Public Relations (or PR)” has evolved to encompass many disciplines including media relations, public advocacy, community relations, event management, crisis communications and on and on …
So … what did we do? First and foremost, we did not put into practice programs that rely on propaganda and spin. Rather, we helped organizations open channels of communication with key stakeholders.
Communication, by its very definition, is an exchange of information. It’s a two-way conversation that takes place between an organization and its employees, its customers, its stockholders and others. We communicate to build relationships. We communicate to relay important information. We communicate to establish unity and cooperation.
Our experience lies in creating strategic communications plans that met the business development objectives of our clients and then identified those PR tactics that would accomplish a return on investment.
Our depth of knowledge and expertise covers:
- Internal and External Communications
- Interactive Communications
- Community Relations
- Public Advocacy
- Issues Management and Crisis Communication
- Media Relations
- Event Management
- Collateral Materials
- Advertising Content
- Newsletter Development
Providing responsive end-of-life care to patients and families in Miami-Dade, Broward and Monroe counties. www.catholichospice.org
Children's Home Society of Florida
Nationally accredited since 1982 by the Council on Accreditation (COA), 14 divisions blanket the state of Florida, with nearly 2,000 dedicated, trained staff members delivering child-focused, family-centered care. www.chsfl.org
Girl Scouts of Citrus
Serving more than 18,000 girls and 8,000 volunteers in Brevard, Lake, Orange, Osceola, Seminole and Volusia counties in Central Florida. www.citrus-gs.org
Mik Jacobs Inc.
Produces original live programming for corporations, museums, theaters and schools, primarily focused onSTEM educational programing. www.mikjacobs.com
Rumberger Kirk & Caldwell
A law firm with 75 trial attorneys and offices in Orlando, Miami, Tampa, Tallahassee and Birmingham, representing corporate clients throughout the United States. www.rumberger.com
YMCA of Central Florida
A powerful association of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility.www.ymcacentralflorida.com