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Work experience

Sep 2011Present

Acquisitions & SEO Manager

Symantec
  • Develop and implement scalable, high-value SEO and UX strategies for multiple teams: Category Marketing - Emerging Products, Fuse, and PC Tools
    • Ensure traffic, conversion, and customer engagement goals are met or exceeded
    • Perform on-page and off-page site audits, competitive analyses, keyword research, content hierarchy design, usability wireframes, technical diagnostics to identify site performance issues, ongoing monitoring, and custom KPI reporting
    • Web properties include: Mobile Security, Norton Hotspot Privacy, iAntivirus, Norton Home, Norton ID Safe, Norton Safe Web, and PC Tools
  • Drive cross-channel optimization strategies to help teams ensure consistency and relevance across SEO, SEM, Social Media, and partner flows
  • Create, implement, and share SEO process excellence checklists to streamline program workflow and maximize results through efficiency and a focus on what matters
  • Manage external SEO agencies - linkbuilding, site strategy, and site design
  • Provide SEO coaching and best practices, SEO evangelism, usability studies, and Sym Search enewsletter contributions
Jun 2010Sep 2011

Director of Client Services & eStrategist

Milestone Internet Marketing
  • Responsible for ensuring 10+ account managers consistently met or exceeded client website goals and ROI expectations (each account manager was responsible for 50+ accounts including Starwood, Hyatt, Hilton, IHG, and Best Western)
Dec 2009Jun 2010

Digital Marketing Consultant

Richfield Hospitality (consultant)
  • Managed the company's website redesign through launch with content, UX and SEO being key responsibilities
Apr 2007Apr 2008

Regional Advertising Associate Director, Northern California & Northern Nevada

Zimmerman Advertising, an Omnicom Company
  • Directed all digital advertising and marketing communications functions across a $2B region for Lennar, one of the nation's largest home builders
Jan 2005Feb 2007

Director of Marketing, Global Development Group

  • Managed the creation and implementation of a $4M global integrated marketing plan focused on digital initiatives to support the growth and profitability objectives for nine brands
Aug 2000Jan 2005

Account Director, Starwood Creative Services Group

  • Championed numerous online and integrated marketing communications launch programs including Starwood Golf Vacations, the Sheraton Service Promise, the Sheraton Sweet Sleeper Bed, and the Sheraton Lo-Carb Lifestyle across a portfolio of over 400 hotels worldwide
Dec 1998Aug 2000

Marketing Communications Supervisor, Home Audio/Video

Sony Electronics
  • Managed the marketing communications, CRM programs, and point-of-sale merchandising for national programs including an integrated $20M Home Entertainment campaign
Jun 1993Dec 1998

Marketing and Sales Associate, Sony Factory Automation Division

Sony Electronics
  • Contracted and managed division's first agency-of-record for print B2B advertising, and provided marketing and sales support for key accounts including HP, TRW and Kodak

Education

Skills

Omniture - Site Catalyst
HTML and CSS
Web Tools
Proficient in utilizing social & professional networks, Google Analytics, Google AdWords, Google Webmaster & Bing Webmaster.
Adobe CS3 Suite
Acrobat, Photoshop, InDesign, Illustrator, and Dreamweaver
MS Office Suite
Including MS Project and MS Access

Find Me Online

Brand Experience

Professional Affiliations

- Digital Marketing Network

- eCommerce Network

- eMarketing Association Network

- Digital Media Living

Traditional Resume, Portfolio & References

Available upon request.

My Current Status

I am seeking a new opportunity within Symantec that will leverage my extensive marketing experience, and also provide an environment that will enable me to grow as an inspiring and innovative leader within the organization.

With the momentum Sym 4.0 brings, I'm excited to become part of a dynamic and synergistic team that consistently produces amazing results and experiences for customers, employees, and shareholders.

Testimonials

“Susan is a classical marketer - thoughtful, methodic, and brilliant. She knows how to rally teams to meet objectives within budget and on time. Susan is the consummate professional who brings integrity and style to everything she does.”

Bill Linehan, Executive Vice President, NorthPoint Group (supervised Susan at Starwood Hotels & Resorts) - April 13, 2009.

“I had the pleasure of working with Susan at Zimmerman on the Lennar home building business. Smart, creative, funny, and dedicated. Her clients respect her because she knows their business and produces results. She is the consummate professional and I am lucky to be able to call her my friend. She will be an asset to any company smart enough to hire her.” 

Dawn Shapiro, Marketing & Media Director, Zimmerman Advertising(worked with Susan at Zimmerman Advertising) - April 7, 2009.

“I had the privilege of working for Sue while at Starwood Hotels and Resorts. Sue graciously took me under her wing as I was new to the hospitality industry. Not only did she teach me invaluable lessons about Marketing Communications and the Hotel Business but she embraced my events expertise, allowing me to be in command of and own my projects. She gave me autonomy to make my own decisions, but was always readily available to assist with problem solving, idea generation, etc. I truly looked forward to going into work every day and I know it was because of the fun, calm and welcoming professional environment she created. She has been a true mentor and I would welcome the opportunity to work for her again!” 

Roxanne Rabasco, Event Manager, Global Development Group, Starwood Hotels & Resorts (reported to Susan at Starwood Hotels & Resorts) - April 10, 2009.

Industry Experience

Business & Professional Electronics

- Pro Audio

- Pro Video

Computer Software

- Consumer

- SMB

Consumer Electronics

- Home Audio

- Home Video

Hospitality & Travel

- Hotels & Resorts

- Ownership & Lifestyle

- Food & Beverage

Non-Profit

- Committee Leadership

- Fundraising

Real Estate Development

- Residential

- Commercial & Franchising

- Property Management

Retail

- eCommerce

Technology

- Factory Automation

- Robotics

- Manufacturing Equipment

Non-Profit Associations

Summary

Digital Marketing Professional

Proven management & zealous implementation of top line revenue-generating programs laser-focused on increasing:

  • Marketing & advertising program ROI
  • Customer acquisition & conversion rates
  • Cross-channel optimization & campaign scalability
  • Business unit sales
  • Brand awareness

Digital Marketing Expertise

  • Global digital marketing strategy development & implementation
  • Program management (PM)
  • Search engine optimization (SEO)
  • Cross-channel optimization
  • User experience (UX)
  • Mobile marketing
  • Search engine marketing (SEM)
  • Online traffic acquisition
  • Social search
  • KPI analysis
  • Competitive reconnaissance
  • Team coaching, management & retention

Traditional Brand Marketing & Advertising Expertise

  • Brand strategy, planning & positioning
  • Award-winning marketing communications & website development
  • Brand advertising - print, TV, radio & outdoor
  • Customer relationship management (CRM)
  • Lead generation & new customer acquisition program development
  • Marketing process excellence & change management
  • Media planning, buying & management
  • Corporate event planning & management
  • External ad agency, media, event, production & PR management
  • Focus groups

Key Qualifications

High-Performance Marketing

  • Global digital marketing and integrated marketing communications professional with over ten years experience in planning, implementing, and managing large-scale strategic marketing programs with quantifiable results
  • Extensive experience in all mediums including SEO, UX, mobile, social, SEM, TV, radio, print, CRM, retail merchandising, launch programs, sales material, training toolkits, and corporate events
  • Exemplary program leadership and project management abilities with budget supervision proficiency

Technical Skills + Creative Branding

  • Strong on-page and off-page technical SEO diagnostic skills enable alignment with Development / Programming to successfully build, maintain, and troubleshoot highly optimized websites
  • Brand champion dedicated to creating best-in-class marketing and advertising communications while ensuring program branding and related content are implemented consistently and effectively worldwide (to reach global, regional, and local target segments)

  • Award-winning creative (online and traditional) with significant ad agency management experience

Process Excellence & Change Management 

  • Apply best practices and process excellence initiatives to streamline SEO and UX workflows for increased efficiencies, improved productivity, and continuous improvement
  • Quick to adopt new technologies and identify trends to expand business opportunities and revenue sources
  • Successful at driving results across multidisciplinary teams within complex and matrixed organizations in the fulfillment of quality deliverables, meaningful customer experiences, and business unit objectives

Team Collaboration & Leadership

  • Solid record for building and sustaining profitable business partner relationships based on integrity, teamwork, communication, commitment, and adaptability
  • Communication facilitator highly skilled in gaining consensus and results from consultation and collaboration across functional teams
  • Proven ability to build, lead, retain, and inspire resourceful, high-performance, and service-oriented teams