Susan Auchincloss

Susan Auchincloss

Work History

Work History
Sep 2011 - Present

Acquisitions & SEO Manager

  • Develop and implement scalable, high-value SEO and UX strategies for multiple teams: Category Marketing - Emerging Products, Fuse, and PC Tools
    • Ensure traffic, conversion, and customer engagement goals are met or exceeded
    • Perform on-page and off-page site audits, competitive analyses, keyword research, content hierarchy design, usability wireframes, technical diagnostics to identify site performance issues, ongoing monitoring, and custom KPI reporting
    • Web properties include: Mobile Security, Norton Hotspot Privacy, iAntivirus, Norton Home, Norton ID Safe, Norton Safe Web, and PC Tools
  • Drive cross-channel optimization strategies to help teams ensure consistency and relevance across SEO, SEM, Social Media, and partner flows
  • Create, implement, and share SEO process excellence checklists to streamline program workflow and maximize results through efficiency and a focus on what matters
  • Manage external SEO agencies - linkbuilding, site strategy, and site design
  • Provide SEO coaching and best practices, SEO evangelism, usability studies, and Sym Search enewsletter contributions
Jun 2010 - Sep 2011

Director of Client Services & eStrategist

Milestone Internet Marketing
  • Responsible for ensuring 10+ account managers consistently met or exceeded client website goals and ROI expectations (each account manager was responsible for 50+ accounts including Starwood, Hyatt, Hilton, IHG, and Best Western)
Dec 2009 - Jun 2010

Digital Marketing Consultant

Richfield Hospitality (consultant)
  • Managed the company's website redesign through launch with content, UX and SEO being key responsibilities
Apr 2007 - Apr 2008

Regional Advertising Associate Director, Northern California & Northern Nevada

Zimmerman Advertising, an Omnicom Company
  • Directed all digital advertising and marketing communications functions across a $2B region for Lennar, one of the nation's largest home builders
Jan 2005 - Feb 2007

Director of Marketing, Global Development Group
  • Managed the creation and implementation of a $4M global integrated marketing plan focused on digital initiatives to support the growth and profitability objectives for nine brands
Aug 2000 - Jan 2005

Account Director, Starwood Creative Services Group
  • Championed numerous online and integrated marketing communications launch programs including Starwood Golf Vacations, the Sheraton Service Promise, the Sheraton Sweet Sleeper Bed, and the Sheraton Lo-Carb Lifestyle across a portfolio of over 400 hotels worldwide
Dec 1998 - Aug 2000

Marketing Communications Supervisor, Home Audio/Video

Sony Electronics
  • Managed the marketing communications, CRM programs, and point-of-sale merchandising for national programs including an integrated $20M Home Entertainment campaign
Jun 1993 - Dec 1998

Marketing and Sales Associate, Sony Factory Automation Division

Sony Electronics
  • Contracted and managed division's first agency-of-record for print B2B advertising, and provided marketing and sales support for key accounts including HP, TRW and Kodak





Omniture - Site Catalyst


Web Tools

Proficient in utilizing social & professional networks, Google Analytics, Google AdWords, Google Webmaster & Bing Webmaster.

Adobe CS3 Suite

Acrobat, Photoshop, InDesign, Illustrator, and Dreamweaver

MS Office Suite

Including MS Project and MS Access