Susan Baker

  • Chattanooga, Tennessee Area, US

Summary

Experienced marketing and event professional with expertise in planning and executing comprehensive marketing strategies and producing small and large scale events that enhance overall business goals and objectives. Strong social media marketing and corporate sponsorship experience. I am constantly in search of how to create top-quality creative campaigns as well as deliver results in the form of user acquisition and engagement in the increasingly fragmented and competitive business land- scape consumers face daily.

Work History

Work History
Jul 2009 - May 2014

Marketing Team Leader

WHOLE FOODS MARKET

CHATTANOOGA, TN-

  • Responsible for developing the brand and marketing strategy Whole Foods Market in the Chattanooga area
  • Forged relationships with community partners to create mutually beneficial sponsorship opportunities for Whole Foods Market
  • Oversaw the development and execution of sponsorship events including logistics, marketing plan, menu selection, branding opportunities, site inspections, staff management and reporting
  • Managed the quarterly marketing budget including coding and tracking invoices, monitoring pacing, and weekly reporting
  • Developed, led and mentored a team of five on complex, cross-functional projects optimizing workflow and efficiency for the best possible results Built marketing roadmaps(creative campaign development, media mix, internal/external communications strategy, digital and social content strategy, and experiential activations) from brand strategy to drive interest and engagement promoting awareness and adoption of brand positioning during key sales periods for the organization
Feb 2006 - Jul 2009

Public Relations Manager

FRIENDS OF THE FESTIVAL, INC

CHATTANOOGA, TN-

  • Implemented a strategic marketing campaign for the third largest event in Tennessee-The Riverbend Festival
  • Writing, designing and coordinating the production of marketing materials
  • Attained publicity and community awareness through writing and distributing press releases and pitching stories to key journalists and media outlets resulting in increased attendance
  • Coordinated meet and greet opportunities for high profile artists
  • Planned and executed media events, press conferences and stage scripts
  • Negotiated corporate and media sponsorship, and ensured onsite activation and ROI
  • Worked with area businesses and organizations to establish strong community relations
Aug 2004 - Nov 2005

Photography Studio Traffic Manager

THE TJX COMPANIES, INC

CHATTANOOGA, TN-

  • Ensured all phases of production were completed including styling, photography and optimization
  • Effectively managed contractors and employees to meet needs of daily production
  • Analyzed and created reports for the corporate home office to determine merchandise flow
May 2001 - Aug 2004

Marketing Resources Coordinator

UNUM GROUP

CHATTANOOGA, TN

• Managed the creative assignment, production scheduling and workflow for all projects requiring editorial and graphic design resources

Education

Education