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A high performing and enterprising advertising professional offering 14+ years experience in media and finance in UAE and India.

Have in-depth knowledge of all functions of business including Finance, Administration and Media (Print, TV & Digital Media). Over the years, I have worked on a wide range of brands across various media like Electronic, Print, Cinema, Outdoor, Digital media, QR Code, Email, SMS and Search marketing.

Passion for the Digital medium with a drive to churn out new ideas and effective communication. 

Work experience

May 2005Present

Sr. Manager (Digital Media & Finance)

Crayons Communications
  • Solely responsible for smooth operation of Media and finance department.
  • Managing digital media buying, social media management, monitoring funds, credit control, inter offices coordination in the area of operations.
  • Worked with top clients like Estee Lauder, DEC, Salya, Sharaf DG, Kohinoor Rice, Harman House, Kingfisher Airlines, Landmark Group and many more.
  • Actively involved with Dubai Super Sixes; UAE’s first corporate cricket tournament.

Working in UAE has given me an international exposure to digital marketing, social media, media buying and operation, accounting procedure and Govt bureaucracy, which has resulted in successful execution of my assignments. 

Jul 1996Apr 2005

Manager (Media & Finance)

Crayons Advertising Limited, India

Crayons Advertising Limited is a reputed, multi-faceted independent global agency with presence across India and network in Nepal and UAE and also recently formally inducted into a Global Network of Independent Ad Agencies.

  • Leading a team of six executives in Media and accounts department for day to day operation.
  • Responsible for media and account operations which included media buying, media planning, media operation and account and admin department.
  • Responsible for all administration and government related work including finalising the lease terms for the group company’s office in Mumbai and dealing with Income tax, service tax and MC for the smooth operation.
  • Liaising with clients, media houses and government departments (viz Income tax, service tax, labour & other relevant departments).


Apr 1994Mar 1995


MDS University