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Supriya Shiyekar

Director, Web Properties and Digital Marketing

    • Data driven marketer who takes pride in leveraging latest marketing technology, tools to drive website traffic, leads and revenue
    • Over 18 years of experience in software industry including Online Marketing, Web Product Management, Web Analytics, SEO(Search Engine Optimization), SEM(Search Engine Marketing), Online Advertising, Marketing Automation, Software Development, Customer Relationship Management
    • Proven track record of increasing website traffic, leads, and revenue
    • Demonstrated ability to perform under critical, challenging situations

    Areas of expertise include:

    • Lead Generation
    • Demand Generation
    • Team Leadership
    • Website Management
    • Marketing Automation
    • Web Analytics
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)/ Paid Search(PPC)
    • Online Advertising
    • Website Conversion Optimization
    • Lead Funnel Tracking and Reporting
    • Content Marketing
    • Project Management
    • CRM Integration
    • Budget Management
    • Email Marketing
    • Process Management
    • Software Development

    Work experience

    Sep 2015Present

    Director, Digital Marketing

    Synacor
    • Oversee online demand gen and lead gen for Zimbra business unit
    • Manage web development and marketing automation team
    • Oversee SEO, PPC, online advertising, web analytics, content and email marketing

    Sep 2012Sep 2015

    Director, Digital Marketing

    Zimbra (Formerly Telligent)
    • Oversee online demand gen and lead gen
    • Manage web design, web development and marketing automation team
    • Oversee SEO, PPC, online advertising, web analytics
    • Implement and manage marketing automation software, HubSpot
    • Implement lead scoring and lead nurturing workflows
    • Perform weekly reporting on lead funnel metrics
    • Provide SEO consulting to product teams
    • Successfully completed migrations from Eloqua, Marketo to HubSpot
    • Successfully completed three website redesign, acquisition/merger projects
    • Recent Results: 476% increase in website leads in last 6 months from PPC
    Dec 2011Sep 2012

    Senior SEO Manager

    Solarwinds
    • Responsible for search engine optimization strategy for Solarwinds.com and its family of international websites
    • Oversaw SEO during a major website redesign project
    • Managed and mentored an in-house resource and third party agencies
    • Performed all other duties mentioned in the SEO manager section below 
    • Results: 123% growth in traffic and more than 300% growth in website leads resulting into 75% increase in total revenue in 2 years
    Jan 2010Dec 2011

    SEO Manager

    Solarwinds
    • Planned and executed SEO projects working with internal teams including creative services, product marketing, product management, web development, PR, and social media as well as third party vendors and contractors
    • Performed keyword research, competitive analysis, site audits to increase search engine rankings
    • Monitored and managed link building campaigns through vendors
    • Performed analysis and reporting on overall Search Engine Optimization success with regard to conversion, traffic using Adobe SiteCatalyst, Google Analytics
    • Researched emerging SEO trends, algorithm changes, tools, new traffic acquisition opportunities
    • Tested and refined new techniques to drive more organic traffic
    Feb 2008Jan 2010

    Internet Marketing Manager

    Tek-Tools, Inc
    • Defined the overall direction of online marketing including SEO, SEM(PPC), social media, lead nurturing, blog marketing, web analytics, ROI tracking
    • Executed projects in all of the above areas
    • Researched and implemented tools for lead nurturing, web analytics, ROI tracking
    • Acted as a mentor for internal team members
    • Stayed on top of emerging research, trends in online marketing
    • Results: We had 2142% increase in web leads in 18 months and 46% rise in revenue that eventually led to the acquisition of the company.
    Jan 2001Feb 2008

    Senior Software Engineer

    Tek-Tools, Inc
    •  Actively involved in all phases of software development life cycle including design, coding, testing, customer support, mentoring junior developers, and support engineers
    Mar 2002Mar 2003

    Customer Support Manager

    Tek-Tools, Inc

    This was an additional role that I performed along with Senior Software Engineer role.

    Jul 2000Jan 2001

    Software Developer

    RedPoint Network Systems
    Jul 1997Jul 1999

    Software Engineer

    IMR Global

    Education

    Jun 1993May 1997

    Bachelor of Engineering, Electronics & Telecommunications

    College of Engineering, Pune University, India

     

    Certifications

    Dec 2015Present

    SEO Certified Master, Dec 2015

    Market Motive
    Jun 2015Present

    PPC Certified Master, June 2015

    Market Motive

    Technical Skills

    Website Management

    CMS - Ektron, Wordpress, Expression Engine

    Web Analytics

    Adobe SiteCatalyst, Discover, Google Analytics

    Marketing Automation

    HubSpot, Marketo, Eloqua

    CRM Integration

    SalesForce

    Search Engine Optimization (SEO)

    SEO Platforms: BrightEdge, SEOClarity, MOZ

    Search Engine Marketing (SEM)/ Paid Search(PPC)

    Gooogle AdWords, Bing Ads

    Lead Funnel Tracking and Reporting

    Google Analytics, HubSpot, SalesForce etc.

    Programming LAnguages

    Java, Servlets, JSP, Swing, XML, HTML, JavaScript, C, SQL, PL/SQL

    Databases

    SQL Server, Oracle, MySQL, DB2